DCM, a prominent Canadian print and digital solutions provider, has recently announced the acquisition of Zavy, a brand-tracking and social media insights agency from Australasia. This strategic move is set to bolster DCM’s technological offerings, enabling them to provide enhanced social media analytics and support to their expansive client base in North America.
A Strategic Acquisition to Drive Digital Transformation
Leading the Canadian print and digital solutions market, DATA Communications Management Corp. (DCM) has announced the acquisition of Zavy, a prominent Australasian brand-tracking and social media insights agency. This acquisition highlights DCM’s commitment to expanding its digital portfolio, integrating Zavy’s advanced analytics capabilities to enhance brand performance and social media investments for its clients.
Enhancing Marketing Solutions for Enterprises and SMEs
DCM currently serves over 400 enterprise clients and 2,000 small and medium-sized businesses, each looking for ways to simplify and optimize their marketing workflows. With Zavy’s brand tracking and social media insights, DCM will be positioned to provide clients with deeper, actionable insights into brand health and campaign performance, delivering new levels of productivity in marketing workflows.
Bringing Social Media Analytics to North America
Commenting on the acquisition, David Bowes, Co-Founder and Managing Director of Zavy, shared his excitement about Zavy’s journey into the North American market. “We can’t wait to accelerate our business into the North American market targeting DCM’s large enterprise client base backed by its highly skilled commercial sales team with deep digital experience,” Bowes stated. Zavy will retain its branding and existing team while benefiting from DCM’s resources for continued growth and innovation.
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A Booming Market for Social Media Analytics
As brands worldwide increase their investment in social media, the demand for robust social media analytics tools has surged. Statista projects global social media advertising spend to hit US$219.8 billion in 2024, while the social media analytics market is expected to grow at a 24.9% CAGR over the next five years. With these trends, DCM’s acquisition of Zavy is timely, aiming to equip marketers with essential tools for maximizing returns on social media investments.
Acknowledging Zavy’s Foundations and Partnerships
Reflecting on Zavy’s journey, Bowes added, “As we turn the page to begin a new chapter for Zavy, I would like to acknowledge and thank our founding partner TRA and its team for their guidance and support since we established the business in 2016.” Zavy’s existing client roster includes high-profile brands such as Arnott’s, Pizza Hut, Spark, ASB, and Mitsubishi & Coopers, making it a significant player in the Australasian market.
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