Welcome to a captivating exploration of Sunday Soul Sante, a cultural extravaganza that has been enchanting audiences for over a decade. Founded by the visionary Asha Rao, this event stands as a testament to the power of creativity, community, and cultural exchange. Through this interaction, we delve into the origins, challenges, and triumphs of Sunday Soul Sante, offering a glimpse into the heart and soul behind one of Bangalore’s most beloved events.
Over the last 14 years, Sunday Soul Sante has grown into a much-loved cultural event. Could you share with us the most significant challenges and milestones you’ve encountered on this journey and how they’ve shaped the event into what it is today?
Launching Sunday Soul Sante was a challenge in a city dominated by malls and branded goods, where flea markets were rare outside Goa. I aimed to revive appreciation for unique creations and reconnect people with earthy sensibilities. Despite initial hurdles, the Sante quickly gained momentum, necessitating careful planning to find suitable venues. Bangalore’s supportive community has been instrumental in our success. My team takes care and plans everything meticulously; their enthusiasm has helped create memorable events, fostering a vibrant creative ecosystem in the city.
What initially inspired you to create Sunday Soul Sante, and how has your background in English literature and teaching influenced the ethos and content of the event?
My love for art, craft and design is what inspired me to start Sunday Soul Sante. I wanted everyone to see that Indian art, craft and design are comparable to anywhere in the world. .
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The Hearts of Sante and Soles of Sante initiatives are intriguing aspects of the event. Could you elaborate on these initiatives and how they contribute to the community and cultural exchange you aim to foster through Soul Sante?
In the journey of life, everyone could use a supportive push. Sunday Soul Sante serves as more than just an event; it’s a dynamic platform spotlighting talent in both visual and performing arts. Our “Heart of Sante” corner is specifically tailored to nurture budding entrepreneurs, offering them a space to interact with customers, seek guidance, and bolster their confidence before transitioning to their own stalls. It’s a breeding ground for future designers and innovators, fostering growth and empowerment.
Additionally, “Soles of Sante” acts as a vital link, embracing the burgeoning sneaker and streetwear culture while reinforcing our commitment to inclusivity within the community. By embracing diverse interests and cultures, Sunday Soul Sante continues to evolve, ensuring that everyone feels welcomed and represented.
Looking ahead, how do you envision the evolution of Sunday Soul Sante and cultural events in general, especially in the context of digital transformation and changing audience expectations?
Sunday Soul Sante is a carefully curated event designed to delight people of all ages and interests. Whether you’re in the mood for shopping, indulging in delicious cuisine, enjoying live music, or simply spending quality time with friends, there’s something for everyone. Our commitment to showcasing unique handcrafted items has not only proven enduring but has also inspired similar events across different regions. We take pride in being pioneers in fostering creativity and providing a platform for talented artisans. Embracing digitalization has been a significant milestone for us, with the introduction of Amazon Pay in 2018 revolutionizing payment processes and enhancing the overall customer experience. Looking ahead, as we transition into a Pvt. Ltd. company, we recognize the importance of leveraging e-commerce to further expand our reach and accessibility to a broader audience.
Furthermore, inclusivity lies at the heart of Sunday Soul Sante. We welcome not only individuals but also their furry companions, ensuring that everyone feels a part of our vibrant community. By continually evolving and adapting to changing trends and technologies, we remain committed to creating memorable experiences that celebrate creativity, culture, and connection.
Based on your rich experience in creating and nurturing a successful cultural brand, what advice would you give to aspiring entrepreneurs who wish to make a mark in the cultural event space?
My advice to aspiring entrepreneurs, especially the young ones, is simple yet profound: never give up. Perseverance is the cornerstone of success. When faced with challenges, keep pushing forward. And when you have something to showcase, don’t hesitate to put it out there for the world to see. You’ll be amazed at the level of interest and support you’ll receive. So, stay resilient, stay focused, and never underestimate the power of persistence on the journey to achieving your dreams.
As we look to the future, Sunday Soul Sante’s journey from a fledgling market to a cultural landmark offers invaluable lessons for aspiring entrepreneurs and art enthusiasts alike. Asha Rao’s unwavering commitment to fostering a vibrant creative ecosystem serves as a beacon of inspiration, reminding us of the enduring impact of passion, perseverance, and community engagement. Join us in celebrating the spirit of Sunday Soul Sante, where every moment is an opportunity to discover, connect, and be inspired.
