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Marketing In Asia > Blog > Business > Brand Highlights > CUCKOO International Marks 9th Anniversary with Grand Celebrations and Exciting Innovations
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CUCKOO International Marks 9th Anniversary with Grand Celebrations and Exciting Innovations

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Last updated: 2023/10/13 at 4:12 PM
haidar bajrai
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(L-R) Deputy General Manager, Mr. Nick Chin; Chief Operating Officer, Mr. Toh Seng Lee; Founder & CEO, Mr KC Hoe (Hoe Kian Choon); Brand Ambassador, Dato’ Sri Siti Nurhaliza; Chief Marketing Officer, Ms. Queenie Goh; and Senior Marketing Manager, Ms. Serene Choot.
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CUCKOO International’s Anniversary: More Than Just a Celebration

For many, anniversaries symbolize a time of joy and reflection. However, for Malaysia’s premier Healthy Home Creator, CUCKOO International, it’s an opportunity to reaffirm their dedication to promoting a healthier lifestyle for all Malaysians. Their annual anniversary isn’t just a festivity; it’s a testament to their successful endeavors in inspiring healthier living and a renewed pledge to motivate Malaysians to embrace the #SAMASAMAHealthier initiative.

A Grand Kick-off with ‘Beli CUCKOO Menang Kondo’ Contest

This year’s festivities commenced in August, marking CUCKOO International’s 9th anniversary. The highlight was the unveiling of their most ambitious contest to date, the ‘Beli CUCKOO Menang Kondo’ (‘Buy CUCKOO Win Condo’) Contest. The celebrations reached their zenith in Kuching, where the contest was expanded, offering even more valuable prizes and the introduction of two pioneering Healthy Home products.

A note of appreciation and affirmation. CUCKOO International Founder & CEO, Mr KC Hoe (Hoe Kian Choon), thanked everyone for believing and supporting CUCKOO International to be where it is today and continued to affirm the company’s commitment in helping more Malaysians to be #SAMASAMAHealthier.

Mr. KC Hoe (Hoe Kian Choon), Founder & CEO of CUCKOO International, expressed at the Kuching event, “Our passion to inspire Malaysians to live healthier and better integrate wellness into their homes has always been constant. Today’s anniversary event represents that as well as our spirit to rise Beyond Standards in meeting the heightened expectations of Malaysians. Our biggest contest just got bigger, and we’ve continued to introduce innovations that represents our efforts to #SAMASAMA to inspire people to live healthier and happier life. These make our celebration purposeful as we hope to send out a message of empowerment.”

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‘Buy CUCKOO Win Condo’ Contest: Bigger and Better

The initial phase of the contest, launched in August, was met with overwhelming joy and gratitude from the winners. Mr Denis Anak Empalah, a Proton Saga prize recipient, shared, “When I first found out about winning the prize, I was overwhelmed with excitement and disbelief. It felt like a dream come true. I felt grateful to have been chosen among many deserving candidates and thankful for the opportunities that led me to this achievement.” Similarly, Mr. Lau Hui Hua, a winner of the EXSIM D’Terra Residences service apartment unit, exclaimed, “Winning this condo feels like a dream come true! Thank you, CUCKOO.”

Building on this success, CUCKOO International announced the contest’s extension, now offering prizes worth a whopping RM3 million, a significant increase from the previous RM2 million. The revamped contest, running from 1st October 2023 to 31st December 2023, promises more enticing prizes, including cash rewards, cars, and luxury apartments.

Innovations for a Healthier Tomorrow

CUCKOO International’s commitment to health and wellness was further showcased with the launch of two state-of-the-art products. The CUCKOO GRANDE Water Purifier, a first-of-its-kind tank model, offers 100°C water, ensuring 99.9% bacteria elimination. Additionally, the CUCKOO U Model Air Purifier promises 360° absorption, filtering up to 99.995% of airborne bacteria and viruses, making it ideal for both homes and businesses.

Mr. KC Hoe (Hoe Kian Choon) emphasized the significance of these launches, stating, “The launch of these two revolutionary products to our product portfolio are a testament to our unwavering commitment to redefining the possibilities of wellness. We believe that these products would enable a smarter and more convenient way for customers to integrate health into their homes, and of course, will place us on a right trajectory of growth towards our goal as Asia’s No. 1 Healthy Home Creator.”

A Memorable Celebration in Kuching

In a first, CUCKOO International chose Kuching for its anniversary celebrations, acknowledging the immense support from its largest customer base in East Malaysia. The event, hosted by Nabil Ahmad and featuring a mesmerizing performance by brand ambassador Dato’ Sri Siti Nurhaliza, was a resounding success.

For more details on the extended ‘Beli CUCKOO Menang Kondo’ Contest, visit CUCKOO’s 9th Anniversary Contest or follow CUCKOO International on their official Facebook and Instagram pages.

Legal Disclaimer: The Editor provides this news content "as is," without any warranty of any kind. We disclaim all responsibility and liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. For any complaints or copyright concerns regarding this article, please contact the author mentioned above.

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TAGGED: #SAMASAMAHealthier, 9th Anniversary, Beli CUCKOO Menang Kondo, contest extension, CUCKOO GRANDE Water Purifier, CUCKOO International, CUCKOO U Model Air Purifier, Dato’ Sri Siti Nurhaliza, EXSIM D'Terra Residences, healthier living, Healthy Home Creator, Healthy Home innovations, Kuching celebration, luxury prizes, Mr. KC Hoe, Nabil Ahmad, Proton Saga, Tesla Model 3, wellness

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    haidar bajrai October 13, 2023 October 13, 2023
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    By haidar bajrai
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    With a strong sense of compassion and a desire to effect real change, I am a passionate and purpose-driven person committed to having a positive impact on the world. I am inspired by works that present fresh viewpoints and insights. Hence i engage with travelling and participating in outdoor activities to learn more about the world. Exposure to diverse cultures and environments fuels my capacity for creative problem-solving, which also broadens my perspective on life.
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