Creative Discussion: 3 Lessons I Learned From Building 189 Links

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Here are simple strategies I learned that you can use to boost your content’s quality.

I never imagined the key to having creative content worth picked by media would be a creative discussion. 

You create content on the Internet.

You think it’s good, but there is more stuff you can do to maximise the results.

You feel like publishing content consistently will help grow your marketing strategy and KPI.

Then staying organised is key. Hopefully, you’ll find value in our experiences which could boost your content quality.

Here are 3 lessons I learned from building 189 high-quality links (team’s total) with effective creative discussion.

LESSON 1. Collaboration sparks creativity that increases your idea quality

We’re an in-house content marketing team that covers Southeast Asian countries. We handle each market individually.

In our early days, researching what’s interesting for my own market – Singapore – helped me generate new ideas. The same for my colleagues.

Last trimester, I was certain that collaborating with other teammates was a key to moving our team performance towards ideas we never thought of before.

We generated over 25 creative ideas parked at our backlogs. And we released 3 of them. Among them is BTS content which garnered over 28 high-quality links across the region.

Just like 2 heads are better than 1, discussing more ideas with others help strengthen your ideation process. But how to do it? Let’s take a closer look at this one. 

LESSON 2. Conducting regular editorial sessions is a MASSIVE help 

If your team is small (like us), you can still conduct editorial sessions to publish content consistently.  

For us, this is a game-changer. To do this:

  1. Assign min. 2 roles prior to the meeting – editor and note taker. We’re lucky to have Aldo acting as Editor in our team.
  2. Keep the session brief and straight to the point.
  3. You should have agenda to navigate how the discussion goes such as:
    1. Share emerging trends in your country.
    2. Which topic could possibly connect to your brand?
    3. Discuss how the potential ideas would be converted into content.
    4. Constructive feedback.
  4. Ensure the meeting doesn’t exceed 60 mins it sounds simple, but it forces how efficient the meeting goes. There was a time where we spent over 2 hours discussing.
  5. Set a follow-up discussion – looking forward to the next step, kickstart the production process with respective members.

 LESSON 3. To get more high-quality links, you’ll need to map out details

While having editorial sessions smoothen our ideation process, content calendars help us to be more structured. This includes ideation, creation, and distribution.

5 benefits from having content calendars:

  1. Calendar maps out all of the awareness days we should be targeting – planned, reactive, and planned reactive editorial.
  2. A calendar ensures that nothing falls between the cracks.
  3. A calendar makes it easier to collaborate with your team.
  4. A calendar provides transparency for your team and other teams.
  5. A calendar allows you to see a bigger picture overview of your upcoming stuff.

For tools, we rely on Confluence to centralise our information in the team. But you can definitely create a content calendar using Excel or Google Sheet.

Tip: sync your ideas generated from the editorial session with content calendars.

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