“Looking at the preliminary impact of coronavirus to APAC’s mobile app marketplace, it should come as no surprise that the travel category is hit with -22 per cent mobile transactions within a 20 day vs 20 day period. These are indicative numbers, but I wouldn’t call them alarming.
Interestingly, on the flip side, mobile apps in the Entertainment and Gaming categories have seen surges in China with +62% and +47%, respectively.
This only shows that in this genuinely mobile-first, often mobile-only region, there may be some unanticipated challenges, but growth opportunities will always abound.”
% Changes in Travel Apps and Entertainment/Gaming
|APAC All||China||Singapore||South Korea||Japan||Thailand||India||Indonesia|
*Percentage change in mobile app transactions (equivalent to bookings)
*Sample Size: 115 Leading Travel apps in Flights & Accommodation Category
*percentage change in mobile app usage across 3,000+ apps
|Rest of APAC|
|Entertainment||+62%||No significant changes detected within a given period including shopping & e-commerce categories|