Competitive Intelligence Tools To Refine Your Marketing

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Do you want to know how your competitors are performing? Find the best competitive intelligence tools for your business.

As an entrepreneur of a business, large or small, it’s crucial to keep up to date with the competition and other players in your industry so as not to be left behind in what is a constantly changing market! Therefore, it’s important to learn about our competition, understand what they’re doing, and find out where we can improve and excel over them.

It’s important to know how your competition is doing so that you find ways to innovate in order to stay ahead of them. Thankfully, there are many tools on the market that will help businesses or entrepreneurs collect data about their competition.

What Is A Competitive Intelligence Tool?

Competitive intelligence tools can be used to stay ahead of the competition and also to find new business opportunities. Competitive intelligence is a critical part of market research because it gives you an edge over your competitors. With the help of these tools, you can monitor what the competition is doing and find out the strategies they are using to succeed. Some of these tools can also be used to find new opportunities in the market and keep an eye on all the important events.


Crunchbase is a top competitive intelligence tool. One of its most attractive features is the ability to not only track historical and current acquisitions and mergers but also to uncover insights through information about investments and funding, founding members, and trends. In short, the tool is very robust and an excellent resource for starting your competitive intelligence research on businesses.


Wappalyzer quickly identifies technologies used by websites using a browser extension. This is incredibly handy when researching competitor websites. With Wappalyzer, you can instantly reveal the content management system and other software resources used to build, power and enhance any website. You will also be notified when a competitor moves to a new CMS, eCommerce platform or any other technology.


SpyFu is a competitive intelligence tool for SEO and PPC. You can type in a domain to see all of the keywords it ranks for (including the content that ranks), the ads it buys on Google, and its strongest competitors. You can also do deep keyword research. Find the domains that buy it or rank for it– all with history to boot. With deep insights and reporting, SpyFu is a solid tool for people who are starting a campaign and those who are improving what is already in motion.


Moat is an advertising tracking platform that enables you to keep tabs on all the campaigns your competitors are running and compare your ads. Moat provides detailed data on the online campaigns of competitors by monitoring a huge number of advertisement impressions. It also tracks which clicks originate from humans rather than bots.

Also read: 10 Best Growth Hacking Tools For Marketers


Similarweb provides competitor intelligence in terms of their website traffic, and how it changed in the last week/month. It also keeps you updated about website health and gives meaningful suggestions around keywords that can be used in paid searches too. It truly provides a holistic view of how you can improve your go-to-market plans, invest in better traffic plans and drive better engagement with your online customer base.


Crayon summarizes all the required information about competitors in a clearly structured way. Crayon lets you easily keep track of your competitor’s digital footprint, including website changes, social media posts, product reviews, pricing, campaigns, customers, position changes and more.


SEMrush is a tool that shows you the performance of your competitors. The comprehensive suite of analytical tools allows you to break down and analyze their marketing strategies from multiple perspectives: Organic Search, SEO, Advertising, Content Marketing, and Social Media. Utilizing this tool gives you the opportunity to not only get updates on your competitors’ performances but also allows you to find out how they could be improving their own content strategies.


We hope you enjoyed our article about competitive intelligence. Competitive intelligence is a powerful tool that can give you an advantage in your industry, especially when you can use it to build your business intelligence in a timely manner. I hope this information helps you to make the most of competitive intelligence and that you take advantage of the competitive intelligence tools.

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