Singapore — Dentsu, the global advertising giant, has welcomed back Clay Schouest as its Chief Strategy Officer for Client and Solutions in the Asia-Pacific region. Schouest, who has returned to Asia after a five-year stint in Europe, will be stationed in Singapore and will spearhead the agency’s strategic vision across its diverse client base.
- Clay Schouest reappointed at dentsu as Chief Strategy Officer for APAC.
- Schouest to focus on integrated solutions for client revenue growth and profitability.
- CEO Yusuke Kasahara emphasizes Schouest’s global experience as a unique asset.
- Schouest acknowledges Asia as a pivotal region for brand opportunities.
Schouest is no stranger to dentsu; he has an 11-year history with the agency, having served in various strategic roles in Shanghai, Singapore, and London. In his newly minted position, he aims to construct integrated, end-to-end solutions that not only boost client revenue but also enhance profitability and customer satisfaction.
Before rejoining dentsu, Schouest was the Global Strategy Director for Communications at Reckitt in 2021. His career spans 25 years and includes work in major global markets such as New York, London, Amsterdam, and Shanghai. Over the years, he has crafted strategies that seamlessly blend media and creativity for leading brands like Coca-Cola, Unilever, P&G, Diageo, and L’Oreal.
Yusuke Kasahara, the CEO for Client and Solutions in APAC, lauded Schouest’s appointment, stating, “Clay’s global footprint gives him a unique edge in crafting hyper-relevant strategies that foster long-term growth and brand loyalty.” Kasahara further noted that Schouest would collaborate closely with Prerna Mehrotra, the Chief Client Officer and CEO of Media in APAC, to instill a culture of client-centric excellence.
In a statement, Schouest expressed his enthusiasm about his return, citing Asia as “the most exciting region in the world” for brands, given its rapid economic and demographic growth. He emphasized the need for a nuanced understanding of the diverse Asian consumer landscape to successfully engage with them, especially considering the strong presence of local brands and multiple consumer engagement channels.
Schouest’s reappointment comes at a time when the Asia-Pacific region is experiencing unprecedented growth, offering a fertile ground for brands to expand and innovate. His extensive experience and focus on client-centric strategies are expected to provide dentsu’s clients with the tools they need to navigate this complex yet promising market.