By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Marketing In Asia
  • Marketing
    • Viral
    • Expert Opinions
    • News & Trends
    • Research
    • Market Podcasts
    • Market Videos
    Marketing
    This category deals with best news and updates on marketing and branding news and events.
    Show More
    Top News
    Sangeeta Mudnal
    How conversational commerce benefits marketers
    2 months ago
    Andrew Monu, VP of Marketing, LinkedIn
    Marketing in Asia Presents an Exclusive Interview with Andrew Monu, VP of Marketing, LinkedIn
    2 months ago
    Ankita Thakur
    Marketing in Asia Presents an Exclusive Interview with Ankita Thakur, Group Head of Marketing, MoneyHero Group
    2 months ago
    Latest News
    Marketing in Asia Presents an Exclusive Interview with Cris Tan, Associate Director, Publisher Development (SEA)
    1 month ago
    Time for ASEAN to Rethink a Single Currency Amid Global Trade Tensions
    1 month ago
    Marketing in Asia Presents an Exclusive Interview with Carine Chin, Head of Corporate Marketing, Etiqa Insurance Singapore
    1 month ago
    Marketing in Asia Presents an Exclusive Interview with April Tayson, Regional VP INSEAU at Adjust
    1 month ago
  • Startup
    • News from Startup world
    • Startup Stories
    • Trends and Opinions
    • Startup Podcasts
    • Startup Videos
    Startup
    News and articles from startup and venture investment world
    Show More
    Top News
    Japan’s Evolving Booze Culture: A Market in Transformation
    Japan’s Evolving Booze Culture: A Market in Transformation
    9 months ago
    text
    Safe Space™ announces partnership with National Healthcare Group as it continues to boost employee support and wellbeing
    10 months ago
    Sakshi Kalani Founder & CEO of Savy Click and Jaipur Unfolded
    AI-Powered Analytics: Sakshi Kalani on Influencer Marketing in 2025
    10 months ago
    Latest News
    Byron J. Fernandez: Minimize the stress of business crises with strong CX
    7 months ago
    Vedant Mahajan Acquires Stake in Flite: Transforming Event Technology with Innovation
    7 months ago
    Navigating the Digital Economy and Tax Challenges for SMEs
    7 months ago
    sehatUP Launches India’s First Integrated Digital Health Clinic, Pioneering Holistic Healthcare
    9 months ago
  • Business
    • Feature Stories
    • News
    • Business Podcasts
    • Business Videos
    Business
    News and press releases from business world of Asia
    Show More
    Top News
    Andrew Monu, VP of Marketing, LinkedIn
    Marketing in Asia Presents an Exclusive Interview with Andrew Monu, VP of Marketing, LinkedIn
    2 months ago
    Ankita Thakur
    Marketing in Asia Presents an Exclusive Interview with Ankita Thakur, Group Head of Marketing, MoneyHero Group
    2 months ago
    Mary Reschar, Head of Product Marketing, Fluent Commerce
    How retailers can prepare for the rise of Gen Zalpha
    2 months ago
    Latest News
    Marketing in Asia Presents an Exclusive Interview with Cris Tan, Associate Director, Publisher Development (SEA)
    1 month ago
    Time for ASEAN to Rethink a Single Currency Amid Global Trade Tensions
    1 month ago
    Marketing in Asia Presents an Exclusive Interview with Carine Chin, Head of Corporate Marketing, Etiqa Insurance Singapore
    1 month ago
    Marketing in Asia Presents an Exclusive Interview with April Tayson, Regional VP INSEAU at Adjust
    1 month ago
  • Society
    • Inspiration
    • Destinations & Travel
    • Food & Gourmet
    • People
    • Young Voices
    • Society Videos
    • Society Podcasts
    Society
    News and articles from and for societies around us
    Show More
    Top News
    Smashers Sports Acquires Delhi Franchise of WPBL: A Game-Changer in India’s Sports Entertainment
    Smashers Sports Acquires Delhi Franchise of WPBL: A Game-Changer in India’s Sports Entertainment
    7 months ago
    Resorts World Cruises Sets Sail from Dubai with New Luxury Gulf Voyages
    Resorts World Cruises Sets Sail from Dubai with New Luxury Gulf Voyages
    8 months ago
    Australia luxury property
    Australia’s Luxury Real Estate Market Soars as Affluent Buyers Seek Waterfront Dreams
    8 months ago
    Latest News
    From Taboo to Triumph: How Malaysians Are Transforming Their Intimate Health Journey
    3 months ago
    Top 5 Misconceptions About Antibiotics Malaysians Need to Stop Believing
    4 months ago
    Eagle Eye Reveals Impact of Loyalty Programs on APAC Retailers
    4 months ago
    Elevate Your Haircare in 2025 with Jung Beauty’s Luxurious Camellia Edition Treatment
    6 months ago
  • Press Release
  • Awards
    • MIA Impact Circle Stellar CxO 2023 Malaysia
    • MIA Impact Circle Stellar CxO 2023 India
    • MIA Impact Circle Stellar CxO 2023 Philippines
    • Australian Women in Business Excellence Awards
    • MIA Impact Circle Stellar CxO 2024 Singapore
    • Mia Impact Circle Stellar Cxo 2024 Hongkong Award 
    • Mia Impact Circle Stellar Cxo 2024 Indonesia Award 
Search
Technology
  • Hot
  • Trending
  • Editor’s Choice
  • NSFW
  • Reactions
  • Authors
  • Viral on Internet
Other Pages
  • My Bookmarks
  • Customize Interests
  • About Marketing In Asia
  • Business Register & Login
  • Web Stories
  • Videos
  • Disclaimer
  • Terms of Service
  • Privacy Policy
© 2024 Marketing In Asia Sdn Bhd. All Rights Reserved.
Reading: Clay Schouest Returns to Dentsu as APAC Chief Strategy Officer: A Strategic Move for Regional Growth
Share
Sign In
Notification Show More
Latest News
Manulife
Singapore consumers prioritise quality over quantity of life as they weigh options to retire in dignity
Press Release
kyndryl
Kyndryl Launches AI Innovation Lab in Singapore
Press Release
SQUID GAME
OWNDAYS launches collaboration collection with Netflix hit series Squid Game
Press Release
Clare Yardley
Enigma key creative hires continue as Clare Yardley joins as Head of Creative Services
Press Release
Christmas In July
What to Eat, Drink, and Cheer at Christmas in July Festival
Press Release
Aa
Marketing In Asia
Aa
  • Hot
  • Trending
  • Editor’s Choice
  • NSFW
  • Reactions
  • Authors
  • Viral on Internet
  • My Bookmarks
  • Customize Interests
  • About Marketing In Asia
  • Business Register & Login
  • Startup Register & Login
Search
  • Marketing
    • Viral
    • Expert Opinions
    • News & Trends
    • Research
    • Market Podcasts
    • Market Videos
  • Startup
    • News from Startup world
    • Startup Stories
    • Trends and Opinions
    • Startup Podcasts
    • Startup Videos
  • Business
    • Feature Stories
    • News
    • Business Podcasts
    • Business Videos
  • Society
    • Inspiration
    • Destinations & Travel
    • Food & Gourmet
    • People
    • Young Voices
    • Society Videos
    • Society Podcasts
  • Press Release
  • Awards
    • MIA Impact Circle Stellar CxO 2023 Malaysia
    • MIA Impact Circle Stellar CxO 2023 India
    • MIA Impact Circle Stellar CxO 2023 Philippines
    • Australian Women in Business Excellence Awards
    • MIA Impact Circle Stellar CxO 2024 Singapore
    • Mia Impact Circle Stellar Cxo 2024 Hongkong Award 
    • Mia Impact Circle Stellar Cxo 2024 Indonesia Award 
Have an existing account? Sign In
Follow US
© 2023 Marketing In Asia Sdn Bhd. All Rights Reserved.
Marketing In Asia > Blog > Business > News > Clay Schouest Returns to Dentsu as APAC Chief Strategy Officer: A Strategic Move for Regional Growth
BusinessNews

Clay Schouest Returns to Dentsu as APAC Chief Strategy Officer: A Strategic Move for Regional Growth

profile
Last updated: 2023/09/21 at 5:50 PM
Divya Dubey
Share
3 Min Read
Clay Schouest Returns to Dentsu
SHARE

Singapore — Dentsu, the global advertising giant, has welcomed back Clay Schouest as its Chief Strategy Officer for Client and Solutions in the Asia-Pacific region. Schouest, who has returned to Asia after a five-year stint in Europe, will be stationed in Singapore and will spearhead the agency’s strategic vision across its diverse client base.

Key Highlights:

  • Clay Schouest reappointed at dentsu as Chief Strategy Officer for APAC.
  • Schouest to focus on integrated solutions for client revenue growth and profitability.
  • CEO Yusuke Kasahara emphasizes Schouest’s global experience as a unique asset.
  • Schouest acknowledges Asia as a pivotal region for brand opportunities.

Schouest is no stranger to dentsu; he has an 11-year history with the agency, having served in various strategic roles in Shanghai, Singapore, and London. In his newly minted position, he aims to construct integrated, end-to-end solutions that not only boost client revenue but also enhance profitability and customer satisfaction.

Before rejoining dentsu, Schouest was the Global Strategy Director for Communications at Reckitt in 2021. His career spans 25 years and includes work in major global markets such as New York, London, Amsterdam, and Shanghai. Over the years, he has crafted strategies that seamlessly blend media and creativity for leading brands like Coca-Cola, Unilever, P&G, Diageo, and L’Oreal.

Also Read: KRAFTON INDIA’S ‘BGMI Ki Boli’ Campaign: A Celebration of Linguistic Diversity in Gaming

Yusuke Kasahara, the CEO for Client and Solutions in APAC, lauded Schouest’s appointment, stating, “Clay’s global footprint gives him a unique edge in crafting hyper-relevant strategies that foster long-term growth and brand loyalty.” Kasahara further noted that Schouest would collaborate closely with Prerna Mehrotra, the Chief Client Officer and CEO of Media in APAC, to instill a culture of client-centric excellence.

In a statement, Schouest expressed his enthusiasm about his return, citing Asia as “the most exciting region in the world” for brands, given its rapid economic and demographic growth. He emphasized the need for a nuanced understanding of the diverse Asian consumer landscape to successfully engage with them, especially considering the strong presence of local brands and multiple consumer engagement channels.

Schouest’s reappointment comes at a time when the Asia-Pacific region is experiencing unprecedented growth, offering a fertile ground for brands to expand and innovate. His extensive experience and focus on client-centric strategies are expected to provide dentsu’s clients with the tools they need to navigate this complex yet promising market.

You Might Also Like

Singapore consumers prioritise quality over quantity of life as they weigh options to retire in dignity

OWNDAYS launches collaboration collection with Netflix hit series Squid Game

Rethinking Obesity: Novo Nordisk’s Latest Initiative Urges Singaporeans to Treat, Not Blame

The Singapore Heart Foundation Raises Over S$2.6 Million at Its Heartwarming 55th Anniversary Charity Show

Exclusive Interview: Marketing In Asia with Adam Smart, Director of Product

MIA
Get Latest Job Updates on Whatsapp and Telegram
SCIKEY Logo
Whatsapp
Telegram
TAGGED: APAC, brand strategy, Chief Strategy Officer, Clay Schouest, Client Portfolio, Dentsu, Prerna Mehrotra, Regional Growth, singapore, Yusuke Kasahara

Sign Up For MIA Newsletter

Be keep up! Get the latest updates about the Marketing world delivered straight to your inbox.

    By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
    DivyaDubey September 21, 2023 September 21, 2023
    Share This Article
    Facebook Twitter LinkedIn Email Copy Link Print
    Share
    What do you think?
    Love0
    Happy0
    Joy0
    Surprise0
    Sad0
    Angry0
    Cry0
    profile
    By DivyaDubey
    Marketing and Digital Branding Consultant with experience across Insurance, HealthTech and Digital Media Industries.
    Previous Article Thums Up and Disney+ Hotstar Thums Up and Disney+ Hotstar Team Up for a Game-Changing Cricket Experience
    Next Article Petronas Tower, Kuala Lumpur, Malaysia Mobile Data Tops Internet Access in Malaysia: MyCensus 2020 Insights 
    Leave a comment Leave a comment

    Leave a Reply Cancel reply

    You must be logged in to post a comment.

    9.5k Followers Follow
    3.4k Followers Like
    1.1k Followers Follow
    214 Followers Follow
    208 Subscribers Subscribe

    Latest News

    Manulife
    Singapore consumers prioritise quality over quantity of life as they weigh options to retire in dignity
    Press Release 3 days ago
    kyndryl
    Kyndryl Launches AI Innovation Lab in Singapore
    Press Release 3 days ago
    SQUID GAME
    OWNDAYS launches collaboration collection with Netflix hit series Squid Game
    Press Release 3 days ago
    Clare Yardley
    Enigma key creative hires continue as Clare Yardley joins as Head of Creative Services
    Press Release 6 days ago

    PropertyGuru

    property guru

    You Might also Like

    Manulife
    Press Release

    Singapore consumers prioritise quality over quantity of life as they weigh options to retire in dignity

    3 days ago
    SQUID GAME
    Press Release

    OWNDAYS launches collaboration collection with Netflix hit series Squid Game

    3 days ago
    Novo Nordisk’s ‘Beyond the Scale’ initiative
    Press Release

    Rethinking Obesity: Novo Nordisk’s Latest Initiative Urges Singaporeans to Treat, Not Blame

    6 days ago
    Mediacorp artistes, together with dancers from NUS Dance Club and BSY Cultural Arts (白世音文化艺术), performing Shield Your Heart 《为心撑伞》 at Resilient Hearts 《心手相连献爱心》— the Singapore Heart Foundation’s
    Press Release

    The Singapore Heart Foundation Raises Over S$2.6 Million at Its Heartwarming 55th Anniversary Charity Show

    6 days ago
    //

    Get Asia to Notice You

    Quick Link

    • Contact
    • RSS Terms of Service
    • Policies & Standards
    • About Us
    • FAQ
    • Disclaimer
    • Terms Of Service
    • Privacy Policy

    Top Categories

    • Marketing
    • Startup
    • Feature Stories
    • News
    • People
    • Inspiration

    Sign Up for Our Newsletter

    Subscribe to our newsletter to get our newest articles instantly!

      Marketing In AsiaMarketing In Asia
      Follow US
      © 2024 Marketing In Asia. All Rights Reserved.
      • Disclaimer
      • Terms of Service
      • Privacy Policy