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Reading: Chimp&z Inc Offers #APieceOfKindness To Fight Bullying
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Marketing In Asia > Blog > Business > Feature Stories > Chimp&z Inc Offers #APieceOfKindness To Fight Bullying
Feature Stories

Chimp&z Inc Offers #APieceOfKindness To Fight Bullying

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Last updated: 2019/11/22 at 12:00 AM
Chimp&z
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Chimp&z Inc, a 360-degree creative agency, tells a moral-driven story with #APieceOfKindness comic strip that imbibes the value of kindness and forgiveness in children. The campaign also highlights the issue of bullying in schools and brings in a pinch of emotions by depicting an adorable brother-sister relationship.

For this campaign, the agency created a comic strip sketch about how a young schoolboy who instead of retaliating to his bullies, countered by offering him a bite of his chocolate. He learns an important life-lesson – ‘Be kind even when others aren’t’ when his younger sister responds in the same way to his anger. 

An interesting form of comic strips garner the attention of the target audience – children, and encourages the audience to keep an open mind about learning from the young ones.

What’s more interesting than comics to get your message through? Bullying can be tackled with kindness and that’s what the agency wants to put forth wrapped in innocence because “#APieceOfKindness goes a long way.”

Facebook: https://www.facebook.com/chimpandzinc/posts/2416441375119789

Instagram: https://www.instagram.com/p/B4zmLeSlylc/

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    Chimp&z November 22, 2019 November 22, 2019
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    By Chimp&z
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    Chimp&z Inc is a multi-dimensional marketing agency headquartered in Mumbai with a branch in Gurugram as well as operations in North America. The brainchild of visionary entrepreneurs Lavinn Rajpal & Angad Singh Manchanda, this 360-degree agency has been providing powerful, integrated solutions that enable data, media, and creative solutions since its inception in 2013.
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