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Marketing In Asia > Blog > Press Release > Chilli Crab Sauce. Like Never Before. McDonald’s and JUMBO Seafood Unveil Chilli Crab Sauce Burgers for Singapore’s 60th Birthday
Press Release

Chilli Crab Sauce. Like Never Before. McDonald’s and JUMBO Seafood Unveil Chilli Crab Sauce Burgers for Singapore’s 60th Birthday

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Last updated: 2025/07/11 at 3:04 PM
MIA Editor
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Icon meets Icon – A Saucy Line-Up that Celebrates the Best of Singapore

McDonald’s Singapore is celebrating local flavours in a big way this National Day with the launch of its all-new Chilli Crab Sauce Burgers. Created in its first-ever collaboration with iconic homegrown seafood brand, JUMBO Seafood, this exciting partnership brings together two local icons — McDonald’s and JUMBO Seafood — to serve up one of Singapore’s most beloved dishes in a bold, burger-sized bite. It’s Chilli Crab sauce, like never before – the Chilli Crab Sauce Prawn Burger (Single/Double) and Chilli Crab Sauce Chicken Burger.

And what’s National Day without a feast packed with flavours of home? Accompanying the burgers, get local with the all-new Kampung Drumlets, Iced Dinosaur, Pulut Hitam Pie, and Chendol Soft Serve.

Chilli Crab Sauce Like Never Before: McDonald’s Singapore x JUMBO Seafood

At the heart of this collaboration lies a simple idea: to celebrate what makes Singapore, Singapore. Food has always been a powerful expression of our identity, and few dishes capture that spirit quite like the chilli crab. Inspired by JUMBO Seafood’s award-winning chilli crab recipe, McDonald’s Singapore and JUMBO Seafood embarked on a journey to craft that familiar tasty sauce that captures that signature savoury, sweet and tangy notes.

JUMBO Seafood chefs saying ‘Yes!’ and enjoying the new McDonald’s Chilli Crab Sauce Burgers

“We’re thrilled to collaborate with Jumbo Seafood to bring a truly local flavour to our customers this year,” said Drina Chee, Senior Director, Marketing and Digital Customer Experience, McDonald’s Singapore. “Our teams worked closely to develop a Chilli Crab-inspired sauce that delivers everything we love in this quintessential dish of Singapore, reimagined as not just one, but two uniquely McDonald’s burgers.”

Ang Kiam Meng, Executive Chairman & Group CEO of JUMBO Group added: “At JUMBO Seafood, we’re proud to be synonymous with the soul of Singapore’s culinary scene. Chilli Crab holds a special place in every Singaporean’s heart, and it’s exciting to see this iconic dish reimagined so creatively. While rooted in our rich heritage, we’re always looking to innovate, and this partnership with McDonald’s is a fantastic way to showcase our signature chilli crab sauce in a fresh, bold way.”

The Stars of the Show: Chilli Crab Sauce Burgers in 2 Variants

A burger with a black background

AI-generated content may be incorrect.A close up of a burger

AI-generated content may be incorrect.

Chilli Crab Sauce Prawn Burger (Single/Double) Extra Value Meal™ from $8.95

Chilli Crab Sauce Prawn Burger (Single/Double): A burger, like never before, specially for seafood lovers. Golden, crispy prawn patty topped with fluffy scrambled egg, lathered with that signature Chilli Crab sauce – all sitting on a leafy lettuce between brioche buns. Go all out for the Chilli Crab Sauce DOUBLE Prawn Burger – double the stack, double the shiok.

Chilli Crab Sauce Chicken Burger Extra Value Meal™ from $8.95

                   Chilli Crab Sauce Chicken Burger Extra Value Meal™ from $8.95

Chilli Crab Sauce Chicken Burger: Who said chilli crab is only for seafood? Dive into the Chilli Crab Sauce Chicken Burger, featuring a juicy chicken patty with a rustic and crispy crumb, doused with that same delicious chilli crab sauce. A burger that will pleasantly surprise… This one’s power!

Sauce Up Your Sides with the Ultimate Dip

Chilli Crab Sauce Tub ($1)

Can’t get enough of this yummy chilli crab sauce? Neither can we. Chicken McNuggets®, McWings®, French Fries – you name it, you can dip it. Zhng up the classics and everything you love for only a dollar per chilli crab sauce tub.

Flavours of Home: A Feast of Singapore Favourites

Accompanying the Chilli Crab Sauce Burgers, McDonald’s is serving up a full Singapore-inspired menu that brings nostalgia and indulgence together:

Kampung Drumlets (from $3.35), Iced Dinosaur (from $4.15), Pulut Hitam Pie (from $1.80) and Chendol Cone (from $1.30)

  • Kampung Drumlets – ALL-NEW juicy drumlets coated in a fragrant blend of chilli, turmeric, cumin and ginger – Bold, crispy, and 100% addictive.
  • Iced Dinosaur – Iced, chocolatey, and piled high with malty goodness. This is the one for the true MILO® kakis.
  • Pulut Hitam Pie – This beloved favourite returns – filled with black glutinous rice and rich coconut cream, perfect complement to the signature crispy pie crust.
  • Chendol Soft Serve –Swirls of coconutty gula melaka flavours for that classic chendol taste in a cone – the perfect end to a local meal. If you’re feeling more atas, enjoy it topped with chocolate sauce, strawberry sauce, or crunchy OREO® bits in a Sundae or McFlurry®.

Crab Your Hands on the Limited-Edition McDonald’s Lunch Bag

Legal Disclaimer: The Editor provides this news content "as is," without any warranty of any kind. We disclaim all responsibility and liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. For any complaints or copyright concerns regarding this article, please contact the author mentioned above.

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