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Marketing In Asia > Blog > Marketing > Branding > Changi Airport Transforms into a Sunflower Wonderland with ‘A Sunflower Sojourn’ Exhibit
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Changi Airport Transforms into a Sunflower Wonderland with ‘A Sunflower Sojourn’ Exhibit

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Last updated: 2024/08/30 at 1:29 PM
Hiren Lakadiwala
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Changi Airport Transforms into a Sunflower Wonderland with ‘A Sunflower Sojourn’ Exhibit
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Singapore, 30 August 2024 – Changi Airport, renowned for its exceptional blend of convenience and beauty, has once again outdone itself with the launch of its inaugural sunflower-themed showcase, ‘A Sunflower Sojourn.’ This breathtaking display features over 5,000 sunflowers, representing more than ten exquisite varieties, thoughtfully arranged across 20 unique locations throughout the airport.

The floral spectacle, which extends outdoors to Hub & Spoke, is the largest sunflower display ever staged at an airport, making it a must-visit attraction for families, travelers, and flower enthusiasts alike. The event runs until 30 September 2024, perfectly timed to coincide with the September school holidays and Mid-Autumn Festival.

Floral Marvels Across Changi’s Terminals

Visitors entering Terminals 2 and 3 will be greeted by awe-inspiring floral displays, including larger-than-life sunflower topiary sculptures towering at five and eight meters tall, respectively. Among the varieties on display are the classic bright yellow ‘Sunrise,’ the rare red and yellow ‘Florenza,’ and the delicate pastel pink ‘Strawberry Blonde’—all meticulously cultivated in Changi Airport’s own plant nursery.

Mr. Ang Siew Min, Senior Vice President of Airport Operations Development at Changi Airport Group, expressed his excitement, stating, “Our lush gardens at Changi Airport have always been more than just a feature – they are an experience that embodies the warmth and hospitality of our airport. We are thrilled to unveil this vibrant Sunflower Sojourn display, as an extension of the Sunflower Garden to the other parts of the airport. The sunflower, a symbol of joy and cheerfulness, perfectly aligns with our service philosophy of delivering delightful and positively surprising experiences to all visitors.”

Cultural Significance and Ecological Importance

Beyond their aesthetic appeal, sunflowers hold deep cultural significance and play a vital role in our ecosystem. Visitors can delve into the sunflower’s impact on art, agriculture, and history, with dedicated exhibits throughout the terminals. At Terminal 2, the rotating five-meter-tall sunflower topiary serves as a symbol of this beloved flower’s influence across various mediums, from poetry to visual arts.

For over 3,000 years, sunflowers have also been a cornerstone of agriculture, valued primarily for their seeds, which serve as both a nutritious snack and the source of sunflower oil—one of the world’s most widely produced vegetable oils.

Also Read: Wen Zhe Lim on the Future of Retail Media and foodpanda’s First-Party Data Strategy

Exclusive Sunflower-Themed Merchandise and Activities

To complement the floral displays, Changi Airport offers exclusive sunflower-themed merchandise at the Main Event Outpost in Terminal 3. Among the limited-edition items are an adorable Buddy bear dressed in a sunflower outfit, sunflower-themed pens, coasters, acrylic magnets, and pouches, all inspired by Changi’s enchanting gardens.

Over two weekends, 30 August to 1 September and 6 September to 8 September, passengers in the Departure Transit areas of Terminals 1 and 3 can participate in a variety of sunflower-themed activities. These include free workshops on creating paper sunflowers and temporary sunflower tattoo stickers, adding a touch of creative fun to their transit experience.

Sunflower-Inspired Delights at Hub & Spoke

Hub & Spoke, an alfresco dining area at Changi Airport, also joins the sunflower festivities with a limited-time menu of sunflower-inspired dishes. Visitors can indulge in treats such as sunflower-flavored soft-serve yogurt and sunflower butter toast, making for a unique and delightful culinary experience.

Legal Disclaimer: The Editor provides this news content "as is," without any warranty of any kind. We disclaim all responsibility and liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. For any complaints or copyright concerns regarding this article, please contact the author mentioned above.

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    Hiren Lakadiwala August 30, 2024 August 30, 2024
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    By Hiren Lakadiwala
    As a Digital Marketing Executive with three years of experience, I specialize in Email, WhatsApp, and Telegram marketing. I uniquely blend technical expertise with marketing savvy to craft strategies that effectively engage audiences and achieve business goals. My passion lies in leveraging digital platforms to drive successful marketing initiatives, demonstrating a strong combination of technical knowledge and creative marketing skills.
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