Bacha Coffee, the iconic Moroccan coffee brand rooted in Marrakech since 1910, is set to make a grand entrance into Europe with the launch of its flagship store on the legendary Champs-Élysées in Paris. Expected to open by the fourth quarter of 2024, this €20 million investment marks a significant milestone in the brand’s global expansion journey. With a solid foothold in Asia and the Middle East, Bacha Coffee now turns its attention to the heart of Europe, a region where the brand has already established a loyal following across 17 countries.
A Journey from Marrakech to the World
Bacha Coffee’s international journey began with its debut in Singapore in 2019, a move that propelled the brand into the global spotlight. Since then, Bacha Coffee has rapidly expanded its presence across key Asian markets, including Hong Kong, Malaysia, Indonesia, Taiwan, and South Korea. The brand’s success didn’t stop there—Bacha Coffee also made significant inroads into the Gulf Cooperation Council (GCC) region, with stores in Dubai, Abu Dhabi, Doha, and Kuwait City.
With 24 locations across 12 cities worldwide and a dedicated team of over 2,000 employees, Bacha Coffee continues to build on its prestigious legacy. “Bacha Coffee has experienced remarkable growth since our first international outpost in Singapore in 2019. We’ve become a household name across Asia and the Middle East, and now, we are excited to turn our focus towards Europe,” said Taha Bouqdib, President and CEO of V3 Gourmet, the parent company of Bacha Coffee. “Europe is a cornerstone in our global expansion strategy, and the opening of our flagship store in Paris is just the beginning, with several more openings planned for 2025 and beyond.”
Paris Flagship: A New Chapter in Coffee Excellence
The Paris flagship on the Champs-Élysées represents not just an expansion, but a new chapter for Bacha Coffee. Spanning three floors and covering 1,500 square metres, the space will feature a luxurious retail boutique, a takeaway counter, and an exclusive 50-seat coffee room designed to offer an unparalleled coffee experience. To commemorate the launch, Bacha Coffee will release special edition serialized products, available only at the Paris store, making it a must-visit destination for coffee aficionados.
To support its ambitious international expansion, Bacha Coffee has established state-of-the-art facilities in Marrakech and Singapore, ensuring a consistent supply of freshly roasted coffee. These facilities, strategically located near key Bacha Coffee locations, are a testament to the brand’s commitment to quality and excellence. Plans are also underway to open additional R&D and roasting facilities in the Middle East and Europe, further strengthening the brand’s global supply chain.
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Growth and Future Prospects
Bacha Coffee’s growth trajectory has been nothing short of impressive. Buoyed by strong year-on-year growth across the GCC states, East Asia, and Southeast Asia, the brand achieved profitability in 2023, with an annual revenue of $95.5 million and a Profit After Tax (PAT) of $2.2 million. By the end of 2024, Bacha Coffee will have added new locations in Hong Kong, Jakarta, Kuala Lumpur, Singapore, Seoul (Cheongdam), and Paris.
Looking ahead to 2025, the brand is poised for even greater expansion with new locations set to open in Japan (Ginza), Macau, and Saudi Arabia. By 2030, Bacha Coffee aims to establish a presence in all major capitals of the world, including the United States.
“As we continue our journey of growth and expansion, Bacha Coffee remains committed to delivering an unparalleled coffee experience that honours our rich heritage and the quality of a bygone era while embracing the future,” said Bouqdib. “Our brand is synonymous with exceptional and consistent 100% Arabica coffees, which our customers love and have come to depend upon. Our new flagship in Paris is just the beginning of an exciting new chapter, as we bring the world of Bacha Coffee to more cities and coffee lovers around the globe.”
About Bacha Coffee
Founded in 1910 in the stunning Dar el Bacha palace in Marrakech, Morocco, Bacha Coffee has a rich history as a gathering place for the greatest cultural and political minds of the 20th century, all brought together by the allure of freshly brewed Arabica coffee. After more than a century, the original Marrakech location was revitalized in 2019, coinciding with the brand’s first international expansion to Singapore.
Since then, Bacha Coffee has rapidly grown its presence across Asia, the Middle East, and Europe, offering a unique and luxurious coffee experience through its Coffee Rooms & Boutiques, Coffee Bars, Travel Retail, and Takeaway concepts. Today, Bacha Coffee delights customers in over 40 countries, with its products also available online at BachaCoffee.com.
Renowned for its exceptional 100% Arabica coffees, as well as its exquisite gifts and coffee accessories, Bacha Coffee extends its reach through international distribution and wholesale services, catering to both consumers and professionals worldwide.
