Singapore, 27 November 2024 – We Are Social Singapore, a trailblazer in socially-led creative solutions, has announced the appointment of Caroline So as its new Head of Account Management. This strategic move underscores the agency’s commitment to fostering organic client growth and staying at the forefront of innovation in social-first creativity.
Caroline So will spearhead the agency’s account teams, lead business development efforts, and refine operational models to enhance client service delivery. She will report directly to Managing Director Nai Yen Wang, whose vision continues to guide the agency’s success in the dynamic landscape of social media and digital innovation.
A Career Defined by Excellence and Innovation
Relocating from Shanghai, So brings over 20 years of experience managing blue-chip accounts and leading high-performing teams across Hong Kong and China. Her illustrious career includes leadership roles at prestigious agencies like Monks, DDB, Lowe, and McCann. Her impressive client portfolio features industry leaders such as Burberry, Tiffany & Co., PayPal, Volvo, AB InBev, Estee Lauder, L’Oréal, Nestlé, and Unilever.
Reflecting on her appointment, So shared:
“Not only was I drawn to We Are Social’s position as a leader in socially-led creativity, but also its deep innovation expertise helping clients navigate the rapidly evolving world we live in. It is great to be able to work with Nai Yen again as well as the broader agency team and our exceptional clients.”
A Vision for Socially-Led Creativity
Nai Yen Wang, Managing Director of We Are Social Singapore, expressed his excitement:
“Having previously worked with Caroline before, I know she is an incredibly effective operator and team leader. She has a proven track record for fostering strong client relationships, driving new and organic growth, and brings a wealth of experience, especially in beauty, retail, and social commerce. We are delighted to have her join the We Are Social family.”
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Pioneering Innovation with an Expanding Team
With a robust team of 80, We Are Social Singapore collaborates with some of the world’s most influential brands, including Samsung Mobile, HBO, UOB, and TikTok. Renowned for its innovative edge, the agency leads in areas like virtual influencer creation, AI-driven solutions, extended reality (XR) products, and social-first production capabilities.
So’s expertise is expected to further bolster the agency’s reputation as a leader in socially-led creativity, helping brands navigate the rapidly changing digital and cultural landscapes.
About We Are Social
We Are Social is a global socially-led creative agency with over 1,300 team members in 19 offices worldwide. The agency specializes in crafting ideas worth talking about, backed by unparalleled expertise in social media, gaming, and influencer marketing. Collaborating with global giants like adidas, Samsung, Netflix, and Google, We Are Social delivers strategic, culture-focused solutions to connect brands with the right audiences.
We Are Social is a proud member of the Plus Company network.
