– Things are about to get real spicy and Carlsberg is cooling it down in the smoothest way with World of Smooth 2025. A nationwide celebration of Malaysia’s fiery food culture — perfectly paired with the smoothest beer in town. From September to November, fans can expect one-of-a-kind experiences, from flavourful food trails to music-fuelled alleyway takeovers that turn everyday hangouts into smooth and unforgettable moments.
World of Smooth 2025 kicks off with the Smooth & Spicy Food Trail — a flavour-packed adventure across Malaysia’s hottest eats. From kurau cili garam in Malacca to tongue-tingling mala hotpot in Johor, each stop delivers fiery flavours, perfectly balanced with the signature smoothness of Carlsberg Smooth Draught. The trail is a flavour journey where every bite turns up the heat, and every sip of Carlsberg Smooth Draught cools it down just right.
Every location has been handpicked for the ultimate pairing experience, where Carlsberg Smooth Draught’s easy-pour pull-off cap, smooth-as-silk finish, and refreshing body prove that it’s made for spice. Whether you’re sweating over sambal or indulging in aromatic Thai delicacies, an ice-cold Carlsberg Smooth Draught resets your palate and keeps the taste adventure going strong — because hot flavours deserve a beer that can keep up.
Carlsberg is also collaborating with MiX store to launch the Smoothest Self-Heating Steamboat Set, a portable, fiery-hot feast that’s ready in 15-minutes. Just pour in a can of Carlsberg Smooth Draught to boost flavour and tame the heat. You can even customise the beer’s intensity by pouring 100%, 50%, or 30% — depending on how smooth you like your steamboat experience. With punchy soup bases and premium ingredients, it’s the ultimate pairing for spice chasers on the go.
“With World of Smooth 2025, we’re levelling up the ‘Spicy Trail’ journey. Food is at the heart of Malaysian culture, and our passion for spicy flavours deserves to be celebrated alongside the effortlessly smooth brew that is Carlsberg Smooth Draught. At Carlsberg, it’s always been about more than just beer, it’s about delivering experiences that are unique, cool, and right on trend. From spicy food collabs to the coolest tunes, this campaign brings together everything that’s made #BestWithCarlsberg,” said Olga Pulyaeva, Marketing Director of Carlsberg Malaysia.
The big World of Smooth showcase? CarlsCrib: Smooth Edition — a two-day experiential takeover happening from 14 to 15 November at Sentul Depot, Kuala Lumpur — designed to be an immersive hangout built for foodies, music heads, and beer lovers alike. Guests can explore a curated line-up of spicy food flavours from around the region, challenge their taste buds across escalating heat levels, and chill out with an ice-cold Carlsberg Smooth Draught at every turn.
But the heat doesn’t stop there. The weekend is set to light up with a fiery lineup of international and local acts, headlined by Shiga Lin, the Hong Kong singer and actress bringing the Fiery Heatwave. The beats keep rolling with Tydel delivering smooth sonic vibes and YuNoHoo turning up the heat with Indian-influenced rap rhythms. Over at the DJ stage, expect full-throttle energy from DJ Angemi (Italy), DJ Roxy June (Thailand), and local favourite DJ Tick. For those craving something live and loud, Fang Kong will bring the house down with raw, immersive music. So, what are you waiting for? Register now at https://carlscrib.my/ and redeem a complimentary Carlsberg Smooth Draught!
Turning up the vibes, Carlsberg Smooth Draught is also dropping the smoothest collectible of the year – a series of limited-edition mini-Bluetooth speakers, designed to bring the full flavour of the World of Smooth to life. Each speaker comes in a mystery blind box featuring five vibrant designs — and for the lucky few, one secret exclusive version is hidden inside, waiting to be collected!
Happening now until November 2025, every purchase of Carlsberg Smooth Draught could land consumers one of these ultra-coveted sonic sidekicks. Whether it’s buying RM90 worth of Carlsberg Smooth Draught at the local pub, six big bottles at your favourite eateries or picking up two 6-can packs at super-hyper markets, 99Speedmart or online sites, beer lovers stand a chance to score this ultimate smooth companion.
Want the full set? Hit up the convenience store promo — just buy any Carlsberg Smooth Draught can at participating stores for a chance to win all speaker designs in an exclusive bundle.
Whether you’re chasing heat, beats, or just the next cool hangout, World of Smooth 2025 is where it’s all going down. Grab your crew, and get ready to taste, vibe, and unbox your way through the best and smoothest celebration of the year.
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