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Marketing In Asia > Blog > Business > News > Carlsberg Malaysia Pioneers Sustainable Brewing with RM343 Million Transformation
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Carlsberg Malaysia Pioneers Sustainable Brewing with RM343 Million Transformation

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Last updated: 2024/11/26 at 10:20 AM
Gaurav Mishra
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Carlsberg Malaysia Pioneers Sustainable Brewing with RM343 Million Transformation
(From Left) Stefano Clini MD of Carlsberg Malaysia; YB Liew Chin Tong Deputy Minister of Investment Trade and Industry (MITI); H.E. Kirstine Berner Danish Ambas
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Carlsberg Malaysia, a trailblazer in the brewing industry, celebrates its 55th anniversary with a bold move toward sustainability and innovation. The brewery, located in Shah Alam, has announced a record-breaking RM343 million investment in advanced brewing technologies as part of its ongoing transformation. This initiative underscores Carlsberg Malaysia’s commitment to sustainable growth, innovation, and operational efficiency.

Stefano Clini, Managing Director of Carlsberg Malaysia, proudly stated, “This record investment over the last three years, amounting to a cumulative RM343 million, is a testament to our steadfast commitments to quality, sustainability, and future growth.”

A Milestone in Brewing Innovation

The transformation involves significant upgrades, including RM200 million allocated to cutting-edge bottling and canning lines and RM140 million dedicated to energy-efficient production technologies. These upgrades are not just about enhancing capacity and reducing utility consumption—they’re about transforming how beer is brewed responsibly.

According to Clini, “As we celebrate 55 years of operations in Malaysia, we look forward to accelerating progress towards zero carbon emissions in a way that is both commercially and socially sustainable.”

The advancements also align with Carlsberg Group’s global sustainability initiative, Together Towards ZERO and Beyond, aiming for net-zero emissions across its value chain by 2040.

Strengthening Local and International Partnerships

The brewery transformation was unveiled in a grand ceremony officiated by YB Tuan Liew Chin Tong, Deputy Minister of Investment, Trade, and Industry, alongside distinguished ambassadors, including Denmark’s Her Excellency Kirstine Berner and the European Union’s His Excellency Rafael Daerr.

Her Excellency Kirstine Berner commented, “Carlsberg’s commitment to sustainability exemplifies Denmark’s values of responsibility and innovation. This showcases how technology and sustainable practices can go hand in hand, delivering positive outcomes for both business and community.”

Also Read: Microsoft Appoints Vivian Chua to Lead Consumer Devices and Creativity Retail Sales in Asia

Leading the Industry in Sustainable Brewing

Carlsberg Malaysia is on a mission to redefine sustainable brewing. Through its zero-carbon initiatives, it continues to demonstrate how investments in innovation can address climate challenges while meeting consumer demand.

With a portfolio featuring global favorites like Carlsberg Danish Pilsner and regional classics like Connor’s Stout Porter, Carlsberg Malaysia ensures its products resonate with its commitment to quality and responsibility.

About Carlsberg Malaysia Group

Incorporated in 1969, Carlsberg Malaysia is a dynamic brewer with operations in Malaysia and Singapore and a regional presence in Sri Lanka. Known for its premium portfolio of beers, including Carlsberg Danish Pilsner, Somersby, and Sapporo, the group continues to lead the industry with its commitment to sustainable practices under its ESG framework, Together Towards ZERO and Beyond.

Legal Disclaimer: The Editor provides this news content "as is," without any warranty of any kind. We disclaim all responsibility and liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. For any complaints or copyright concerns regarding this article, please contact the author mentioned above.

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    Gaurav Mishra November 26, 2024 November 26, 2024
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