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Marketing In Asia > Blog > Marketing > Event > CAPCOM Returns to gamescom asia, Shawn Layden Headlines Business Conference
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CAPCOM Returns to gamescom asia, Shawn Layden Headlines Business Conference

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Last updated: 2024/07/22 at 9:27 AM
vaibhav khobragade
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CAPCOM Returns to gamescom asia, Shawn Layden Headlines Business Conference
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Singapore– The 4th edition of gamescom asia is set to return this October, promising a thrilling event packed with exciting showcases and insightful industry discussions. Hosted at Suntec Singapore, this premier video games business and consumer event will run from October 17th to 20th, 2024.

CAPCOM, the globally renowned developer and publisher, will headline the B2C entertainment area with a spectacular showcase of their upcoming games. Fans can anticipate hands-on demos and the highly anticipated CAPCOM Pro Tour 2024 SUPER PREMIER SINGAPORE, featuring Street Fighter™ 6. This event is set to deliver an unforgettable experience for both fans and industry professionals.

Shawn Layden, the former CEO of Sony Interactive Entertainment America (SIEA), will headline the business area conference with a fireside chat. His extensive experience in shaping the iconic PlayStation brand will provide invaluable insights and predictions about the future of the games industry.

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BAFTA-winning Andrew Wincott, the voice of Raphael in Baldur’s Gate 3, will join the entertainment area stage programme, adding to the event’s star-studded lineup. Visitors can also look forward to a performance by J-pop singer-songwriter SHIHORI, known for her work on Mobile Legends: Bang Bang! ALLSTAR 2024.

Daria La Valle, Project Director at Koelnmesse, organiser of gamescom asia, said, “We are excited to be part of the evolving status of Southeast Asia as a key market in the games industry. The region is really showing its potential for growth, and with the continued support we’ve had over the years, plus key industry leaders joining us this year, it’s clear that gaming in the region is on a promising path.”

The business area of gamescom asia, scheduled for October 17th and 18th, will feature a plethora of B2B networking opportunities, knowledge-sharing sessions, and the highly anticipated pitch competition. Over 80 industry experts will present at the conference, covering the latest gaming trends, game design principles, and marketing strategies.

The entertainment area, open to the public from October 18th to 20th, will offer a variety of activities including game demos, live stage entertainment, and meet-and-greet sessions with popular gaming personalities. The expanded indie area, in partnership with Indie Wavemakers, will feature dozens of indie developers showcasing their latest creations.

gamescom asia 2024 expects to attract over 40,000 visitors and more than 150 exhibitors, solidifying its status as a key event in the global gaming calendar. For more information, visit gamescom.asia.

About gamescom asia

gamescom asia is the leading platform for Asian game developers to forge global partnerships and serves as a hub for international publishers seeking the next big hit in gaming. The event showcases new releases and gaming-related offerings, covering the full spectrum of gaming culture through its business area, entertainment area, and industry gaming conference. Organised by Koelnmesse Singapore and supported by game – the German Games Industry Association, gamescom asia highlights the diversity and vibrancy of the Asian gaming scene.

About gamescom

gamescom is the world’s largest event for computer and video games and Europe’s foremost business platform for the games industry. In 2024, gamescom will be held in Cologne and online from August 20th to August 25th. Jointly organised by Koelnmesse and game – Verband der deutschen Games-Branche e.V., gamescom unites passionate gamers, trade visitors, and exhibitors from around the globe both in person and digitally, making it a premier B2C, B2B, and B2G gaming event.

Koelnmesse – Industry Trade Fairs for the Gaming Sector

Koelnmesse is a global leader in organising trade fairs within the gaming and entertainment sectors. Its flagship event, gamescom, held in Cologne, Germany, is the largest of its kind worldwide, bringing together gamers, trade visitors, and exhibitors from across the globe. With a strategic approach combining physical and digital attendance, gamescom offers a comprehensive B2C, B2B, and B2G experience. Koelnmesse is also expanding its international portfolio, with gamescom asia in Singapore serving the rapidly growing Asia-Pacific market and gamescom latam in Brazil, catering to the dynamic Latin American market.

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    vaibhav khobragade July 22, 2024 July 22, 2024
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    By vaibhav khobragade
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    I am working as a Sr. Digital Marketing Executive with four+ years of experience in the space of Digital Marketing. I assist in the formulation of strategies to build a lasting digital connection with consumers. I help in planning and monitoring the ongoing company presence on social media & Launch optimised online advertisements to increase company and brand awareness.
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