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Reading: Julien’s Auctions Redefines the Auction Scene in 2024 with Record-Breaking Celebrity and Entertainment Memorabilia Sales
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Marketing In Asia > Blog > Marketing > Event > Julien’s Auctions Redefines the Auction Scene in 2024 with Record-Breaking Celebrity and Entertainment Memorabilia Sales
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Julien’s Auctions Redefines the Auction Scene in 2024 with Record-Breaking Celebrity and Entertainment Memorabilia Sales

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Last updated: 2025/01/05 at 9:41 PM
Hiren Lakadiwala
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Julien's Auctions Redefines the Auction Scene in 2024 with Record-Breaking Celebrity and Entertainment Memorabilia Sales
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Julien’s Auctions wrapped up 2024 with a trail of historic achievements, cementing its position as the premier auction house for celebrity and entertainment memorabilia. With iconic sales, international exhibitions, and record-breaking audience engagement, Julien’s Auctions expanded its footprint across markets while connecting fans with timeless moments of cultural history.

Key Highlights of Julien’s Auctions in 2024

1. John Lennon’s Long-Lost Help! Guitar Takes Center Stage

The crowning jewel of Julien’s 2024 auctions was John Lennon’s Framus 12-string acoustic guitar from the Help! era. Found after over 50 years, this legendary instrument fetched a staggering $2.9 million at Hard Rock® Cafe New York, making it the most valuable Beatles guitar ever sold.

“This sale underscores the enduring legacy of The Beatles and their unparalleled influence on global culture,” noted Julien’s Auctions.

2. LeBron James’ Jersey and Bruce Lee in Hong Kong

Julien’s debuted its first auction in Hong Kong, presenting the “Legends in Motion” collection. The event drew 43,000 visitors and broke records with LeBron James’ Sports Illustrated “The Chosen One” jersey selling for $1.3 million.

3. Honoring Princess Diana

The Princess Diana Elegance & Royal Collection marked the largest sale of Diana’s garments in 25 years, attracting global attention and achieving $5.5 million in sales. Iconic pieces like her 1987 Victor Edelstein evening dress were showcased across Hong Kong, New York, and Los Angeles.

4. Nostalgia with Friends’ 30th Anniversary Auction

In collaboration with Warner Bros. Television, Julien’s celebrated Friends’ 30th anniversary with an auction featuring iconic props and costumes, including the beloved Central Perk couch, which sold for $29,250.

5. Fashion and Hollywood Glamour

From Sarah Jessica Parker’s Carrie Bradshaw tutu ($52,000) to Grace Kelly’s Givenchy dress ($325,000), Julien’s showcased the allure of celebrity fashion. The year closed with Bob Mackie’s dazzling collection in a white-glove auction.

6. Star Trek Memorabilia Sets Records

The Bid, Long & Prosper auction on Nov 9 broke new ground with over $3.6 million in sales, including William Shatner’s phaser ($910,000) and communicator ($780,000).

Also Read: yuu Rewards Club Teams Up with Mediacorp for Singapore’s First Ultra-Short Episodic Micro-Drama

Julien’s Global Expansion

Julien’s continued its global dominance with exhibitions and auctions in major cities, from Hong Kong to Nashville, solidifying its position as a cultural bridge between artists, collectors, and fans worldwide.

About Julien’s Auctions

Julien’s Auctions is where pop culture comes to life. By connecting fans with iconic artifacts from legends like The Beatles, Princess Diana, and Elvis Presley, they ensure that history’s most cherished moments remain timeless.

Legal Disclaimer: The Editor provides this news content "as is," without any warranty of any kind. We disclaim all responsibility and liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. For any complaints or copyright concerns regarding this article, please contact the author mentioned above.

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    Hiren Lakadiwala January 5, 2025 January 6, 2025
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    By Hiren Lakadiwala
    As a Digital Marketing Executive with three years of experience, I specialize in Email, WhatsApp, and Telegram marketing. I uniquely blend technical expertise with marketing savvy to craft strategies that effectively engage audiences and achieve business goals. My passion lies in leveraging digital platforms to drive successful marketing initiatives, demonstrating a strong combination of technical knowledge and creative marketing skills.
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