If the platform goes down, has a bug, or your account is hacked, suspended, or cancelled, your social media followers can vanish overnight.
If you’re a hobby blogger who writes about topics search engine unfriendly topics, you might think that social media has nothing to do with you, and you can blog without it. However, as a business, social networking can be beneficial. Of course, whether you desire an audience in the first place is a separate question. Try and remember that people who come across your website might or might not be your intended audience.
Platforms for social media must adapt, as with most everything else in today’s world. It is now time for them to evolve further, having progressed from being social platforms that allowed people to connect globally to being virtual advertising platforms. We now believe that in exchange for their presence in our lives, we, as users, must accept all the constraints they currently impose and be grateful for their unrestricted access to everything. If the platform goes down, has a bug, or your account is hacked, suspended, or cancelled, your social media followers can vanish overnight. The appeal can only go so far in restoring the status quo.
With such a mindset, a new trend has emerged, one that is based on the opposite concept. Although not as well-known as other social media platforms, a blockchain social media platform is founded on the idea that users should be compensated for their time and engagement. Although the principles between blockchain technology and social platforms are complicated, the underlying principle is that everyone deserves a share, whether they are commenting, sharing, liking, posting, or continuously interacting with other users.
This may be difficult to grasp because we have been taught that if something is given to us for free, we should remain mute about all the regulations and changes that the mechanism brings about in the future. We automatically have no say in the platform’s development because we are allowed to use it for free. Ironically, those in charge of the system are the ones who profit from our involvement. Overall, the current out-of-date social media system is a one-sided payday. This arrangement is seen as unfair by blockchain social media networks, which argue that their technology would not exist without the users. As a result, user participation and time spent on their platforms should be appropriately rewarded.
There are several options to market your blog on each of the social media platforms, but most people cannot afford to use them all. Book authors, bloggers, and Ebook authors are all using social networking to succeed in the digital world. Unfortunately, only a handful of them does it properly. This section will focus on how to share your material on social networks.
1. Share On Blog Promotional Sites
Sharing your blog on promotional sites is a great way to increase traffic and interaction on your site. On these sites, you can post summaries of your blog or a sample of your unique content. Because these sites already have a steady stream of visitors, your blog is more likely to get noticed:
- Growth Hackers
2. Re-visit your Older Content
If you’ve created a valuable piece of information that deserves to be seen, posting it once isn’t going to cut it, and neither does producing new content regularly. You should revisit your prior work, update it, and re-share it from a different angle. Nowadays, your target audience is just as likely to use Facebook, Twitter, or LinkedIn to find information as they are to use a search engine. These modern search engines aid in the development of a relationship with your target audience.
3. Engage with your Audience
This cannot be emphasized enough! Even if you have a large social media following and connections, you won’t be able to turn them into your audience unless you interact with them! Comment, share, like, and interact as much as possible with your fans. Send them a link to your blog by email. Inquire about what they like and, more significantly, what they dislike. This will allow your readers to get to know you better while also allowing you to better understand them!
What fascinates one person may not fascinate another, and as a result, readers may be scattered throughout a variety of small and large social media sites. Even if you’re contemplating abandoning platforms like Quora and Tumblr, reconsider. Quora helps direct traffic back to your blog page. Concentrate on these platforms and increase user visibility.
4. Connect with Influencers
Regardless of the business, you work in, you might notice that certain people are more active on social media than others. Influencers are those who are extremely active on social media and have many followers. Establishing a connection with them and persuading them to share your post on their network might be helpful to you.
Simply identify the influencers in your niche and begin naturally interacting with them. You don’t have to come out as a greedy salesperson attempting to profit from the efforts of others. Reply and comment on the pieces that interest you, and then incorporate them into your writings. If you give them anything for free, there’s a good possibility they’ll share your material with their network. Also, give them the option of posting on your website and encouraging them to promote it.
Can a blog be used for marketing?
Before you start selling, you must captivate your audience with relevant content to turn marketing into income. Build trust, draw attention to an issue, aggravate the situation, and then market your remedy with your content. This is far more effective than agitating in real life, which is more appropriate for Thanksgiving dinners with an ex-boyfriend’s family than for social media marketing. Setting some goals, sticking to a timetable, and committing to it throughout the year makes creating a content plan simple.
1. Set goals.
Setting goals for what will be marketed demands a precise, detailed approach with an integrated content plan. It’s critical to start with a clear vision of what you want to achieve, and then develop content to support that vision. You can utilize your blog to provide value to your readers, brand yourself as a market authority, provide case studies to create trust, and generate more leads for your company.
Create a schedule and stick to it after you’ve developed your goals. Consistency and commitment are essential, whether it’s once a day or once a week. Create a schedule that you can keep to grow your audience and get those coveted raving fans.
2. Create an effective blog.
Begin with the end in mind to blog in a way that is most successful and will offer you the finest result. To begin, consider a blog as the editorial section of your media outlet. This is the media that you own. You have complete control over it and can use it in any way you want, regardless of the size of your audience. This is where you can express yourself on a topic in a way that is relevant to your intended audience. To zero in on what your prospects find significant, your content should focus on their interests and pains.
Be careful to develop a “voice” for your blog. A blog should have a consistent tone or theme or be written in a single voice. To underline why you’re different from everyone else and how you can help your prospects solve their issue, build your brand around your Unique Selling Proposition. Spending time attempting to be everything to everyone will not result in adoring followers or traffic that converts to sales. Associate yourself with a message that speaks to a specific market.
The next stage is to create four subtopics that correspond to your monthly topic’s main theme. Each week will focus on a different component of your overarching theme, leading up to week four (or day four if you’re doing it four days in a row), when you’ll present your offer to your audience with a call to action. Fresh, relevant content will be added weekly to keep readers intrigued and engaged until the moment of sale, thanks to this weekly content planning. Each blog will lead to the conclusion of the thing you’ll be selling.
One of the first things you should do before producing any material is conduct research. Look at Quora, LinkedIn Answers, Yahoo! Answers, or other comparable Q & A sites to see whether there are a lot of individuals asking questions about your sector. Determine their problems, objections, and pain areas so you can address them in your content. Bonus: You’ll receive the precise copy that folks use to describe their problems. This is usually not the same as how people in your field refer to it. The answers to these questions may lead to some content ideas and directions. Also, pay attention to the content connections within the answers to these questions. Look at what others in your business are doing with their material on the web by clicking on these links. (Spying may be both entertaining and beneficial! Just hide those dangling binoculars.)
3. Write social media posts.
Once you’ve produced your content, utilize it as the basis for your social media postings for the month. On LinkedIn, Twitter, Facebook, and other social media platforms engage your social network in an ongoing conversation about your topic theme. In this manner, your entire content strategy is based on your sales approach. All your posts and articles are geared toward guiding your prospect closer to making a purchase.
4. Automate publication.
On-time and consistent delivery is critical to the success of this strategy. To make sure this happens, plan out all your content ahead of time. The last thing you want is to find yourself with a blog post or social media deadline approaching and no idea what to write. Pre-program all your material on Twitter, Facebook, and LinkedIn using a service like TweetDeck or HootSuite. In your application, you can also schedule blog articles and emails ahead of time. You should update your blog at least once or twice a week with new, relevant information. Your readers should also be aware of the day you usually post and make sure you stick to it. Any new blog entries should be sent to readers via email, and these posts should be promoted through your social media network.
How Effective Is Blogging For Marketing?
1. Exceptional Boost To Search Engine Optimisation
All of the top search engines adore new, relevant material, and blogging is one of the easiest and least expensive ways for a company to produce it. When a company writes blog articles regularly, Google, Bing, Yahoo, and other search engines have new content to crawl. Businesses can also utilize this space to include relevant keywords that customers will search for while looking for the services or products they provide.
2. Develop And Strengthen Relationships With Existing And New Customers
The importance of customer engagement in internet marketing and branding cannot be overstated. Blogging allows you to communicate with your current and potential customers in a different, more conversational manner. Blogging is a great approach to establishing trust with your target audience by providing high-quality, relevant information. You’ll be able to track your visitors’ answers to your posts if you have an active comment area, and you’ll be able to reply directly to their remarks, which is crucial for creating trust and relationships.
3. Establish Your Business As An Industry Leader
Blogging is a fantastic way for your company to build credibility and influence in your market, no matter how big or small it is. Your potential consumers will be able to recognize the expertise and experience you have obtained in your sector if you provide material that is viewed as important, professional information. Writing helpful and interesting blogs regularly will make you the “go-to” tool in your field, resulting in increased inquiries and higher conversion rates.
4. Connect People To Your Brand
Brand awareness is important in marketing, and blogs enable you to show your customers a more genuine side of your business. You may broaden your brand message and engage current and potential customers in ways that outbound marketing methods and techniques cannot. Blogging will provide others a clear impression of your company’s corporate standards, business character, vision, and personality.
5. Create Opportunities For Sharing
One of the most powerful advantages of blogging is the potential for others to share your blog’s link. This opens the possibility of viral traffic and market expansion. Visitors can share the direct URL to the blog, tweet it, or email it to a friend because there are so many various sharing platforms available. This is the ultimate of no-cost advertising.
How Can I Promote My Website Without Social Media?
1. Make your website search engine friendly. To improve your search engine visibility, use keywords and linking tactics.
2. Promote your blog on your business website. Recognize that the visibility of your promotion will have an impact on your results. Think homepage and navigation. Also, include links to pertinent product pages and inappropriate postings.
3. In emailing, highlight interesting blog entries. Include a portion of the posts to entice readers to continue reading.
4. Promote your products on your blog. Consider product packaging, especially if you provide content that is linked to the product.
5. Submit articles to web publications. Expand your readership by being exposed to a connected reading base, like guest blogging. Inquire about a link to your blog. Better yet, create an author page that includes a link to your blog.
6. Contribute to magazines and newsletters in print. Consider yourself a local specialist. Consider trade periodicals and newsletters for business bloggers. Don’t forget about local publications and/or your alumni association if you’re looking for local enterprises (s).
7. Republish the content of your blog on other websites. Allow other businesses and organizations to publish your content a second time. Of course, for search purposes, you’ll want to wait until your material has been indexed on your blog.
8. Send out a news release. Concentrate on any unique information or resource you’ve generated on your blog, such as a list of top CEOs in your industry. In the press release, include a link to your blog.
Rauf is a co-founder of Palindrome Communications. Find out more about what we do at https://palindromecommunications.com/