Campbell Fuller Climbs Aboard Bastion Reputation
In a strategic move to boost its crisis, risk, and regulation segment, Bastion Reputation has roped in veteran communications leader Campbell Fuller to the role of Principal Consultant. Fuller’s reputation in the corporate and crisis communications arena is widely acknowledged, and his recent association promises to bring a new edge to Bastion Reputation’s ever-growing influence.
A Stellar Career and Deep Experience
Campbell’s journey in the world of communications is nothing short of impressive. Most recently, he held the mantle of Executive Director Communications at the New South Wales Treasury. Before this prestigious role, Fuller had a fruitful stint of nine years as the General Manager Communications and Media Relations at the Insurance Council of Australia.
Apart from his corporate leadership roles, Campbell’s expertise is enriched by his tenure as a journalist in Melbourne and significant leadership positions at two agencies. Having been at the forefront of crisis and risk strategy, Campbell’s experience of leading communication teams through critical issues and offering advisory services to top-tier executives is unparalleled.
Strengthening Bastion’s Sydney Office
Campbell Fuller’s induction adds dynamism to Bastion Reputation’s Sydney office. He will be working alongside Tess Salmon, the Principal Consultant for Major Infrastructure and Industry Transition, as well as the proficient consultants Sally Taylor and Kaysia Thompson.
Speaking on the new addition, Bastion Reputation Managing Director Clare Gleghorn expressed, “We’re excited to have Campbell join our team to build on the strong growth in our business nationally, driven from our offices in Sydney, Melbourne and Canberra. Campbell’s appointment builds on the significant experience and expertise in our Sydney office and is an important step in continuing to meet the needs of our diverse list of clients across Australia. Our work as trusted advisors supporting leaders during times of crisis with skill, care, and support, has always been a hallmark of our business and Campbell’s deep experience in helping businesses, organisations and leaders through their most challenging times, as well as his experience as a senior practitioner across multiple sectors, will be an asset to our clients and to our team.”
Campbell mirrored the excitement, saying, “I am thrilled to join Bastion Reputation. This is a rare opportunity – being part of the growth of a business that has already forged an impressive name for excellence and effectiveness. Australian companies and organisations are operating in challenging and rapidly changing social, economic and political times. Being prepared for a crisis – and having the right team at hand to help steer corporate leaders and their organisations through reputational and financial difficulties – has probably never been more important. I am excited to support the expansion of Bastion Reputation’s Sydney and Melbourne offerings while working with clients nation-wide, and collaborating with some of the most talented client-focused specialists in the communications sector.”
This partnership promises to pave the way for more strategic advancements in crisis and risk management in the Australian corporate landscape.