By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Marketing In Asia
  • Marketing
    • Viral
    • Expert Opinions
    • News & Trends
    • Research
    • Market Podcasts
    • Market Videos
    Marketing
    This category deals with best news and updates on marketing and branding news and events.
    Show More
    Top News
    Sangeeta Mudnal
    How conversational commerce benefits marketers
    2 months ago
    Andrew Monu, VP of Marketing, LinkedIn
    Marketing in Asia Presents an Exclusive Interview with Andrew Monu, VP of Marketing, LinkedIn
    2 months ago
    Ankita Thakur
    Marketing in Asia Presents an Exclusive Interview with Ankita Thakur, Group Head of Marketing, MoneyHero Group
    2 months ago
    Latest News
    Marketing in Asia Presents an Exclusive Interview with Cris Tan, Associate Director, Publisher Development (SEA)
    1 month ago
    Time for ASEAN to Rethink a Single Currency Amid Global Trade Tensions
    1 month ago
    Marketing in Asia Presents an Exclusive Interview with Carine Chin, Head of Corporate Marketing, Etiqa Insurance Singapore
    1 month ago
    Marketing in Asia Presents an Exclusive Interview with April Tayson, Regional VP INSEAU at Adjust
    1 month ago
  • Startup
    • News from Startup world
    • Startup Stories
    • Trends and Opinions
    • Startup Podcasts
    • Startup Videos
    Startup
    News and articles from startup and venture investment world
    Show More
    Top News
    Japan’s Evolving Booze Culture: A Market in Transformation
    Japan’s Evolving Booze Culture: A Market in Transformation
    9 months ago
    text
    Safe Space™ announces partnership with National Healthcare Group as it continues to boost employee support and wellbeing
    10 months ago
    Sakshi Kalani Founder & CEO of Savy Click and Jaipur Unfolded
    AI-Powered Analytics: Sakshi Kalani on Influencer Marketing in 2025
    10 months ago
    Latest News
    Byron J. Fernandez: Minimize the stress of business crises with strong CX
    7 months ago
    Vedant Mahajan Acquires Stake in Flite: Transforming Event Technology with Innovation
    7 months ago
    Navigating the Digital Economy and Tax Challenges for SMEs
    7 months ago
    sehatUP Launches India’s First Integrated Digital Health Clinic, Pioneering Holistic Healthcare
    9 months ago
  • Business
    • Feature Stories
    • News
    • Business Podcasts
    • Business Videos
    Business
    News and press releases from business world of Asia
    Show More
    Top News
    Andrew Monu, VP of Marketing, LinkedIn
    Marketing in Asia Presents an Exclusive Interview with Andrew Monu, VP of Marketing, LinkedIn
    2 months ago
    Ankita Thakur
    Marketing in Asia Presents an Exclusive Interview with Ankita Thakur, Group Head of Marketing, MoneyHero Group
    2 months ago
    Mary Reschar, Head of Product Marketing, Fluent Commerce
    How retailers can prepare for the rise of Gen Zalpha
    2 months ago
    Latest News
    Marketing in Asia Presents an Exclusive Interview with Cris Tan, Associate Director, Publisher Development (SEA)
    1 month ago
    Time for ASEAN to Rethink a Single Currency Amid Global Trade Tensions
    1 month ago
    Marketing in Asia Presents an Exclusive Interview with Carine Chin, Head of Corporate Marketing, Etiqa Insurance Singapore
    1 month ago
    Marketing in Asia Presents an Exclusive Interview with April Tayson, Regional VP INSEAU at Adjust
    1 month ago
  • Society
    • Inspiration
    • Destinations & Travel
    • Food & Gourmet
    • People
    • Young Voices
    • Society Videos
    • Society Podcasts
    Society
    News and articles from and for societies around us
    Show More
    Top News
    Smashers Sports Acquires Delhi Franchise of WPBL: A Game-Changer in India’s Sports Entertainment
    Smashers Sports Acquires Delhi Franchise of WPBL: A Game-Changer in India’s Sports Entertainment
    7 months ago
    Resorts World Cruises Sets Sail from Dubai with New Luxury Gulf Voyages
    Resorts World Cruises Sets Sail from Dubai with New Luxury Gulf Voyages
    8 months ago
    Australia luxury property
    Australia’s Luxury Real Estate Market Soars as Affluent Buyers Seek Waterfront Dreams
    8 months ago
    Latest News
    From Taboo to Triumph: How Malaysians Are Transforming Their Intimate Health Journey
    3 months ago
    Top 5 Misconceptions About Antibiotics Malaysians Need to Stop Believing
    4 months ago
    Eagle Eye Reveals Impact of Loyalty Programs on APAC Retailers
    4 months ago
    Elevate Your Haircare in 2025 with Jung Beauty’s Luxurious Camellia Edition Treatment
    6 months ago
  • Press Release
  • Awards
    • MIA Impact Circle Stellar CxO 2023 Malaysia
    • MIA Impact Circle Stellar CxO 2023 India
    • MIA Impact Circle Stellar CxO 2023 Philippines
    • Australian Women in Business Excellence Awards
    • MIA Impact Circle Stellar CxO 2024 Singapore
    • Mia Impact Circle Stellar Cxo 2024 Hongkong Award 
    • Mia Impact Circle Stellar Cxo 2024 Indonesia Award 
Search
Technology
  • Hot
  • Trending
  • Editor’s Choice
  • NSFW
  • Reactions
  • Authors
  • Viral on Internet
Other Pages
  • My Bookmarks
  • Customize Interests
  • About Marketing In Asia
  • Business Register & Login
  • Web Stories
  • Videos
  • Disclaimer
  • Terms of Service
  • Privacy Policy
© 2024 Marketing In Asia Sdn Bhd. All Rights Reserved.
Reading: Buyer Personas: Improve Your Marketing Strategy
Share
Sign In
Notification Show More
Latest News
Manulife
Singapore consumers prioritise quality over quantity of life as they weigh options to retire in dignity
Press Release
kyndryl
Kyndryl Launches AI Innovation Lab in Singapore
Press Release
SQUID GAME
OWNDAYS launches collaboration collection with Netflix hit series Squid Game
Press Release
Clare Yardley
Enigma key creative hires continue as Clare Yardley joins as Head of Creative Services
Press Release
Christmas In July
What to Eat, Drink, and Cheer at Christmas in July Festival
Press Release
Aa
Marketing In Asia
Aa
  • Hot
  • Trending
  • Editor’s Choice
  • NSFW
  • Reactions
  • Authors
  • Viral on Internet
  • My Bookmarks
  • Customize Interests
  • About Marketing In Asia
  • Business Register & Login
  • Startup Register & Login
Search
  • Marketing
    • Viral
    • Expert Opinions
    • News & Trends
    • Research
    • Market Podcasts
    • Market Videos
  • Startup
    • News from Startup world
    • Startup Stories
    • Trends and Opinions
    • Startup Podcasts
    • Startup Videos
  • Business
    • Feature Stories
    • News
    • Business Podcasts
    • Business Videos
  • Society
    • Inspiration
    • Destinations & Travel
    • Food & Gourmet
    • People
    • Young Voices
    • Society Videos
    • Society Podcasts
  • Press Release
  • Awards
    • MIA Impact Circle Stellar CxO 2023 Malaysia
    • MIA Impact Circle Stellar CxO 2023 India
    • MIA Impact Circle Stellar CxO 2023 Philippines
    • Australian Women in Business Excellence Awards
    • MIA Impact Circle Stellar CxO 2024 Singapore
    • Mia Impact Circle Stellar Cxo 2024 Hongkong Award 
    • Mia Impact Circle Stellar Cxo 2024 Indonesia Award 
Have an existing account? Sign In
Follow US
© 2023 Marketing In Asia Sdn Bhd. All Rights Reserved.
Marketing In Asia > Blog > Marketing > Buzz > Buyer Personas: Improve Your Marketing Strategy
Buzz

Buyer Personas: Improve Your Marketing Strategy

profile
Last updated: 2024/08/29 at 3:01 PM
Sohfi Hamid
Share
5 Min Read
business people discussing marketing strategy
SHARE

Are you marketing to the right people? When someone searches online for a product or service, can you anticipate the answer to the particular buyer persona? What is a buyer persona? It is an example or the profile of an ideal customer who uses your product or service. The personas can help you understand what your customers are thinking, feeling, expecting and planning.

A buyer’s persona is deemed necessary as a tool for marketing strategy right from B2B to consumer markets, in helping to accommodate customers’ needs and best interests.  It is essential for marketers to create effective and successful marketing to attract potential customers. Buyer personas can shape the content creation in a relevant medium to target audiences in a strategic way.

Buyer’s persona is a cornerstone of the inbound marketing methodology. It can help you to focus on who your buyers are, what goals drive their behaviour, when they’re buying, where they are buying and more.  Customers are becoming savvier these days; comparing products based on reviews or recommendations. Customers shift to online research and purchases have further increased the importance of building a buyer’s persona. Buyer personas help marketers to shape the content to target these relevant audiences.

If you are a marketer for a travel agency, you might have three buyer personas: a millennial couple, a corporate business traveller and a family. As a marketer, you need to know what the ideal customer will inquire before making that purchase? The best practice is to ask questions like ‘What would a millennial couple ask about Package X?’ or ‘How does Corporate Service Y appeal to the corporate business traveller?’

How you do you keep up to date on the actual profile of today’s consumers? Market research is one of the best methods to build a buyer’s persona. Example of these methods includes surveys, interviews and focus groups. Focus on both demographics and psychographics. Demographics provide insights into a target group such as gender, ethnicity or designation. On the hand, psychographics delves on the study of lifestyle, opinions and personality. The psychographic profile is useful for marketing and advertising segmentation.

The most component of the buyer’s journey is demographics and psychographics. Understanding these components will help you sail further in the marketing game. Take the smart route to accomplish your marketing goals. Instead of sending lead nurturing emails to your contacts, you can segment the recipients by the buyer persona and tailor your marketing messaging to suit their needs. The marketing message can be adapted and targeted to the relevant buyer.

In order to effectively market to the travel community, the content for the specific audience has to match the buyer’s persona. For the millennial traveller, you might have an article that talks about the best budget beach holidays in Asia. The messaging, as well as the context of the article, must be tailored so that it is relevant to the millennial traveller. As an example, I would create a service offering statement such as, “Creating Authentic Holiday Experiences” for the millennial travellers. An idea for the elevator pitch will be, “We bring you an intuitive travel service that provides you with value and once-in-a-lifetime experience”. These examples will resonate with the millennial travellers since their buyer persona indicates that they prefer authentic, value and adventurous experiences.

Putting together a buyer persona takes time, patience, and perseverance. It is useful to put together an inbound marketing plan, which includes a buyer persona.  If you are a business owner or a marketer, you may consider downloading the free template from Hubspot. The marketing toolkit provides complete detail on how to set your own buyer persona. It also enables marketers to sharpen their content skills with relevant keywords, effective tactics and refined content. Overall, the buyer persona is the smarter way to understand your customers by focusing on their needs while boosting your marketing efforts.

You Might Also Like

Singapore consumers prioritise quality over quantity of life as they weigh options to retire in dignity

Kyndryl Launches AI Innovation Lab in Singapore

OWNDAYS launches collaboration collection with Netflix hit series Squid Game

Enigma key creative hires continue as Clare Yardley joins as Head of Creative Services

What to Eat, Drink, and Cheer at Christmas in July Festival

MIA
Get Latest Job Updates on Whatsapp and Telegram
SCIKEY Logo
Whatsapp
Telegram
TAGGED: marketing, strategy

Sign Up For MIA Newsletter

Be keep up! Get the latest updates about the Marketing world delivered straight to your inbox.

    By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
    Sohfi Hamid August 29, 2024 April 13, 2019
    Share This Article
    Facebook Twitter LinkedIn Email Copy Link Print
    Share
    What do you think?
    Love0
    Happy0
    Joy0
    Surprise0
    Sad0
    Angry0
    Cry0
    profile
    By Sohfi Hamid
    Follow:
    He is a seasoned integrated marketing specialist based out of Singapore. His core competency is to acquire leads for clients through omni-channel marketing approach.
    Previous Article business partners shaking hands Why Trust Is The Most Valuable Of All Business Assets
    Next Article dates AppsFlyer Discovers Travel and Social Apps Have the Fastest-Growing Revenue Rates in SEA During Ramadan
    Leave a comment Leave a comment

    Leave a Reply Cancel reply

    You must be logged in to post a comment.

    9.5k Followers Follow
    3.4k Followers Like
    1.1k Followers Follow
    214 Followers Follow
    208 Subscribers Subscribe

    Latest News

    Manulife
    Singapore consumers prioritise quality over quantity of life as they weigh options to retire in dignity
    Press Release 2 days ago
    kyndryl
    Kyndryl Launches AI Innovation Lab in Singapore
    Press Release 3 days ago
    SQUID GAME
    OWNDAYS launches collaboration collection with Netflix hit series Squid Game
    Press Release 3 days ago
    Clare Yardley
    Enigma key creative hires continue as Clare Yardley joins as Head of Creative Services
    Press Release 6 days ago

    PropertyGuru

    property guru

    You Might also Like

    Manulife
    Press Release

    Singapore consumers prioritise quality over quantity of life as they weigh options to retire in dignity

    2 days ago
    kyndryl
    Press Release

    Kyndryl Launches AI Innovation Lab in Singapore

    3 days ago
    SQUID GAME
    Press Release

    OWNDAYS launches collaboration collection with Netflix hit series Squid Game

    3 days ago
    Clare Yardley
    Press Release

    Enigma key creative hires continue as Clare Yardley joins as Head of Creative Services

    6 days ago
    //

    Get Asia to Notice You

    Quick Link

    • Contact
    • RSS Terms of Service
    • Policies & Standards
    • About Us
    • FAQ
    • Disclaimer
    • Terms Of Service
    • Privacy Policy

    Top Categories

    • Marketing
    • Startup
    • Feature Stories
    • News
    • People
    • Inspiration

    Sign Up for Our Newsletter

    Subscribe to our newsletter to get our newest articles instantly!

      Marketing In AsiaMarketing In Asia
      Follow US
      © 2024 Marketing In Asia. All Rights Reserved.
      • Disclaimer
      • Terms of Service
      • Privacy Policy