Bumble, the trailblazing app celebrated for championing women’s initiative in dating and social networking, is introducing a novel celebration that reimagines the Lunar New Year festivities with its “Toss Love into the New Year” campaign. This initiative finds its roots in the age-old tradition of Lo Hei, a Prosperity Toss that’s a staple of Lunar New Year celebrations, reinterpreted with a fresh perspective aimed at invigorating the love lives of single Singaporeans.
A Fresh Perspective on Love and Tradition
This year, Bumble is breathing new life into the customary Lo Hei by infusing it with modern dating ethos. The campaign is a beacon for single Singaporeans, guiding them towards a love-filled Lunar New Year with a series of 8 Love Mantras. These mantras are Bumble’s answer to the conventional auspicious phrases, designed to help singles shed the weariness of dating and embrace the potential for romance in the Year of the Dragon. Among the empowering affirmations are sentiments like “Everything starts with a belief,” “I take control, love will unroll,” and “My kindness flows, my love will grow,” encouraging singles to take charge of their quest for love with hope and vigor.
Strategic Partnerships to Pave the Way for Love
In its quest to inspire and empower, Bumble has allied with influential figures. The campaign features a partnership with Saffron Sharpe, a prominent local influencer and content creator, who shares her aspirations for love in the coming year through a powerful video presentation of the 8 Love Mantras. This collaboration seeks to embolden singles to articulate and pursue their love goals with conviction.
Further enriching the “Toss Love into the New Year” campaign, Bumble collaborates with Cliff Tan, a Feng Shui expert who rose to fame on TikTok, offering strategic advice on rearranging personal spaces to cultivate an environment ripe for romance. As the Lunar New Year and Valentine’s Day approach, these insights are intended to assist individuals in inviting love into their lives.
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A Festive Celebration with the Lo Hei Giveaway
In a gesture of festive generosity, Bumble is delighting its users with an exclusive Lo Hei giveaway from 1 to 12 February 2024. The giveaway features specially assembled Bumble Lo Hei packs, created in partnership with esteemed brands like The Golden Duck and Hershey’s. These packs, symbolizing the 8 Love Mantras, offer an array of delights, including Salted Egg Fish Skin and Hershey’s KISSES, and are available to all Bumble users on a first-come, first-serve basis. This initiative is a testament to Bumble’s commitment to spreading joy and fostering connections during this season of love and prosperity.
Through its “Toss Love into the New Year” campaign, Bumble is redefining the Lunar New Year tradition, inviting Singapore’s singles to step into a new era of love and connection with optimism and enthusiasm. As we embark on this new year, Bumble stands as a guiding light for those seeking to manifest their dreams of love, offering a fresh start brimming with potential.
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