Navigating The Complex Global Data Privacy Landscape
Author, Angela Sultana Data privacy has been a key focus for companies, particularly following a number of high-profile breaches in the past few years. Authorities the world over have been…
The Map Of E-commerce In Singapore
As seen on Google & Temasek report, it was predicted the digital sector will be worth $300 billion by the year 2025 and the “dual-speed” in Southeast Asia is seen…
HBO GO Launches In The Philippines As A Standalone Service At PHP149 With A 7-Day Free Trial
WarnerMedia’s streaming service, HBO GO, is now available in the Philippines as a standalone over-the-top (OTT) service without any pre-existing TV subscription. The service is accessible on HBOGOAsia.com and mobile…
AppsFlyer’s State Of Mobile Gaming Report: Hyper Casual App Growth Continues As Paying Users In Core Games Decline
A new report from AppsFlyer, the global leader in mobile attribution and marketing analytics, reveals that Hyper Casual games continued their rapid momentum in the mobile gaming industry in 2019.…
Data: Within 24 Hours, Singaporeans Spent An Average Of SGD150 On 11.11, 67% More Than Previous Years
Singapore’s top e-commerce platforms registered record-breaking sales during the recent Singles’ Day shopping frenzy, taking part in “the world’s biggest online sales event.” This was clear in Singapore as shoppers…
Numbers Aren’t Everything!
2019 is a very interesting year for marketers, especially in the area of social media marketing. There are so many changes that social media platforms have gone through for the…
Munchy’s Bags “Biscuit Brand of the Year” At World Branding Award
Munchy’s, the proud Malaysian brand has received the “Biscuit Brand of the Year” award at World Branding Awards, held at Kensington Palace, London, recently. The World Branding Awards is organised…
2020 Resolution: Five Tips To Building A Successful Online Business
Turn your entrepreneurial dream into reality The rapid growth of internet business and mobile shopping has proved to be a lucrative and viable business option for many entrepreneurs. If 2020…
Why It
Frank Strong, writing in Sword and the Script Blog, details how traditional advertising and social media have become, except for the very well-funded brands – more difficult to utilise to…
Telenor: 20 Technology Trends That Will Shape 2020
In the last decade, mobile service providers, device makers and Internet companies built a virtual second world for us to live, work and play in – a digital one. At…
Agoda Launches “Less Hassle, More Travel” Brand Campaign
Agoda, one of the world’s fastest growing online digital travel platforms, has launched its first multi-market TVC, out-of-home (OOH), digital and cross-channel advertising campaign leveraging its brand characters called “Agojis.”…
ADA: 2020 Outlook for Southeast Asian Marketers
As we approach the start of a new decade, ADA (part of Axiata group) has released a thought leadership piece, 2020 Outlook for Southeast Asian Marketers: 4 Steps to Outmaneuver…
WarnerMedia Entertainment Networks Announces Southeast Asia Leadership Team
WarnerMedia Entertainment Networks has unveiled its new-look Southeast Asia leadership team based in Singapore. The organisation, which was first revealed in August, unites Turner Asia Pacific and HBO Asia to…
Filipinos Spent An Average Of Php 1,217 On Singles’ Day, 10% Higher Than Last Year
Data (collected as of November 22, 2019) from Google Trends show that between 2016 and 2019, search interest on Singles’ Day has grown by 97%. Hence, it comes as no…
2020: Year Of The Southeast Asian Marketer
Author: Ishtiaque Hossain From tackling enterprise class marketing problems, to augmenting next-gen digital marketing efforts at ADA, Stephanie Caunter has almost seen it all. And now, she shares her insights…
