Marketing Hasn’t Changed Much Since The Good Old Days, Has It?
Our tunnel vision towards how technology can ease efforts in marketing has led to the neglection to what marketing used to be. If you dabble in tasks related to marketing…
Capitalisation of International Accreditation: Is Our Marketing Doing Enough?
Author: Dr Gunalan Nadarajah In any business, competitive advantage plays a crucial role in ensuring sustainability. Businesses need to prioritise on a range of competitive advantages such as quality, pricing,…
Social Media In Brunei; Horrifying Beast Or Majestic Animal
Being in Brunei, it seems everyone is on social media. It’s a pretty common fact of life now. But have you ever wondered what social media and the digital landscape…
To Sell or Rent: How to Market Your Properties In Malaysia
Author, Nurwati Ashikkin Ahmad Zaluki After years of employment, it is most likely that you now own a property, which can be in the form of a house or a…
SilverPush Launches Operations In Hong Kong, Expands APAC Operations
SilverPush, the AI based marketing-technology platform powered by artificial intelligence (AI), today announced that it has opened its first office in Hong Kong, as part of its expansion plans across…
Get To Know Sahil Sharma, Digital Web Solution
Hi Sahil. Hope all is well with you. Can you please tell us a little bit about yourself? Hi Trupti, it’s my pleasure to have this conversation with you, and…
Why Aren’t Marketers In Mongolia Using Social Media For Thought Leadership
Time to wake up! I am very proud of my role as the Editor for Marketing in Asia Mongolia. It allows me to have a voice and talk about important…
Millennials: Shaping The Future Of Marketing In Asia
Author, Subramaniam Sri Ramalu. The concept of marketing myopia came to light in an article published in the Harvard Business Review by Theodore Levitt back in 2004. Marketing myopia suggests…
How Do I Pick The Right Marketer For My Business?
Marketing is essential for all businesses and brands. You need a good marketer and a great strategy to help bring out the best of your brand, product or services to…
Get to Know Munkhdul (Mogi) Badral Bontoi, CEO of Cover Mongolia
Hi Mogi, can you please share a little about yourself and what you’re doing at Cover Mongolia?I am the founder and CEO of Cover Mongolia, a market intelligence firm covering…
Adobe Summit 2019: Driving the Future of Customer Experience Management
Adobe Showcases Innovation across Adobe Experience Cloud, Unveils Adobe Commerce Cloud, Marketo Engage and Adobe Experience Platform; Announces New Partnerships with Microsoft, LinkedIn and ServiceNow Recently kicked off Adobe Summit…
300 Global Mobile Operators To Convene At The GSMA WAS#9 Mobile Operator Summit In Kuala Lumpur
Over 300 mobile operators from 150 countries, who serve half the world’s mobile subscribers, are due to attend the GSMA WAS#9 mobile operator summit at the Kuala Lumpur Convention Centre…
Lantern Media Launches Mall LED Advertising Network
The network encompasses more than 100 digital screens across seven malls in Klang Valley, including popular locations such as Sunway Pyramid and NU Sentral. The new company that was founded…
Socialbakers: Snapchat To Launch In-App Gaming Platform
Snapchat is slated to launch a new gaming platform within its existing app. This new in-app gaming platform will be a dedicated Snapchat gaming platform, which will feature a range…
Evolution of Identity
Since birth, we were given our own identity in the form of a birth card or a certificate. As we grow older, we receive birthday cards that remind us of…
