Platinum Equity Completes $2.7 Billion Acquisition Of Cision Ltd.
Cision Ltd., a leading global provider of software and services to public relations and marketing communications professionals, has announced that it has been acquired by an affiliate of Platinum Equity…
10 Things I Learnt While Working With Start-Ups
I grew up in the corporate agency world, however I was always fascinated with the idea of growing my own business or helping start-ups to rise off the ground. Eventually,…
Trends Shaping Digital Advertising In 2020
IAS surveyed industry experts across Asia-Pacific about the trends, challenges, and technologies that will propel digital advertising in 2020. Their goal was to discover how industry professionals perceived transparency and…
Importance Of Video Content In 2020
2019 was the year that focused on all video-related content. Many leading brands around the world began to realise the necessity to create video content to get more traction from…
Sundance Film Festival: Adobe Celebrates Everyone With A Story To Tell With New Tools
Each year, filmmakers, creators, studios, streamers and beyond descend in the annual Sundance Film Festival to present and watch the best new independent films of the year. From 23rd Jan…
3 Reasons You Can Brand Your Firm As “Best Outside Counsel”
Expertise with tech. Legal tech is attracting plenty of interest, money, press and hype. It is the law’s shiny new object that has transfixed the industry. There’s no reason for…
JTI Certified Global Top Employer For The 6th Consecutive Year
JTI (Japan Tobacco International) was awarded Global Top Employer for the 6th year in a row. In addition to this prestigious recognition, the Company was certified Top Employer across all…
Blockchain Solutions Providers Aqilliz And Lucidity Partner To Bring Greater Authenticity To The Advertising Sector
Aqilliz, a blockchain solutions provider for the digital marketing ecosystem, and Lucidity, a leading blockchain-enabled digital advertising verification platform, together announced a global collaboration that looks to bring greater authenticity…
2020
Now that the Lunar New Year festivities are in full swing, it’s time to gather around with family and friends to check out our selection of the ten most viewed…
Chimp&z Inc Unveils ‘The Constitution of Advertising’
On the occasion of India’s 71st Republic Day, a constitution for and by the ‘Republic of Advertising’ has emerged – drafted and affirmed by the creative minds of Chimp&z Inc,…
5 Prinsip Penting Membina Kerjaya Sebagai Ahli Pemasaran
Walaupun teknologi dan pasaran sentiasa berubah, terdapat prinsip yang akan terus kekal sebagai asas penting yang perlu sentiasa diamalkan
LinkedIn Hacking: Rahsia Menggunakan Platform Linkedin Yang Lebih Berkesan
Ia tentang membina hubungan rangkaian sosial yang mampu mewujudkan kepercayaan yang lebih erat dan sekaligus dapat menjayakan setiap hasrat yang diketengahkan untuk manfaat bersama Kebanyakkan “copywriter” pasti tahu dengan lebih…
Global Sports Brand, adidas Names Mad Hat Asia For adidas Originals
Lifestyle sportswear, adidas Originals has appointed Mad Hat Asia to manage public relation duties in Malaysia for a period of six months in 2020. Mad Hat Asia, who was appointed…
Tips For Selling More While Discounting Less In APAC
Author, Sarah Kelly Everybody loves a good discount. Price breaks, coupons, daily deals, flash sales, special offers—however you frame it, if it translates to a customer paying less at checkout,…
There Is No Shame In Being A ‘Late Bloomer’
I started my career in the government sector upon graduating from Singapore Polytechnic in business administration, majoring in Public Relations and Advertising. From an administrative assistant, I rose to the…
