Forget ROI During COVID-19 Crisis And Focus on ROR – Return on Relationships
As marketers, we most often target our attention on the holy grail of businesses worldwide: ROI – Return on Investment. One can’t be blamed for the pursuit, our clients expect…
6 Reasons Why SEO Is Important For Small Businesses
The idea is to keep your business ahead of your competition by getting your website ranked higher and quickly on search engines Many small business owners may think that investing…
A Study By WISESIGHT: COVID19 MCO Impact On Malaysians Week 7
The Conditional Movement Control Order (CMCO) was announced on May 1st effective on Monday, May 4th. As Netizens raised concerns over the potential increase in infections, businesses are rushing to…
Kelebihan Rangkaian Pemasaran Digital Berbanding Pemasaran Tradisional
Sebenarnya kita tidak patut membandingkan pemasaran digital dengan pemasaran tradisional kerana ia sangat tidak adil. Mengapa? Ini kerana kedua-dua ini mempunyai kumpulan pengguna yang berbeza. Pengguna yang lebih gemar menggunakan…
3 Key Things Marketers Can Learn From China During COVID-19
Author, Alice Yu Yuebo Earlier in January, I had the opportunity to share about key marketing trends in China at Clickinsights’ Digital Outlook 2020 around: Speed, Empathy and Connectivity. Among…
RAPP & Proximity To Join Forces In China As Integrated Precision-Marketing Agency
RAPP China and the Proximity China offices that sit within Omnicom Precision Marketing Group (OPMG) will be integrating into the RAPP Worldwide family. Under the leadership of Wolfgang Kaller, President…
CNN Worldwide Unifies Global Commercial Strategy Under Rani Raad
CNN Worldwide has appointed Rani Raad as President, CNN Commercial, in a new global position to broaden the company’s new business streams and increase the value that CNN provides to…
Zoom Acquires Keybase and Announces Goal of Developing The Most Broadly Used Enterprise End-to-End Encryption Offering
Zoom Video Communications, Inc. (NASDAQ: ZM) and Keybase today announced that Zoom has acquired Keybase, a secure messaging and file-sharing service. The acquisition of this exceptional team of security and…
MG Motor Indonesia Tingkatkan Standar Pelayanan Melalui Inisiatif Pencegahan COVID-19
Dunia hingga saat ini masih berjuang melawan pandemi COVID-19, salah satunya adalah mengurangi kemungkinan penyebaran dengan mengatur warganya untuk berdiam diri di dalam rumah, mengkarantina diri, dan jika terpaksa keluar…
Nintendo Switch Beats PlayStation 4 For Dominance In Asia Under Lockdowns
The release of Animal Crossing: New Horizons right around the time of lockdowns in many places created a perfect storm allowing its amazing rise in sales. Market analyst NPD Group…
Panduan Membina Bisnes E-commerce Semasa Covid-19
Jika anda tidak mempunyai budget yang mencukupi, anda boleh buka akaun di marketplace Perniagaan online atau e-commerce mendapat permintaan yang tinggi semasa tempoh MCO. Ini adalah beberapa tips kepada usahawan…
Observing Ramadan At Home
As we complete the second week of Ramadan, millions around the world are partaking in reflection, fasting and prayer in a very different way than in years past. Faith communities…
Reprise & Ford Entice Malaysians To Stay Occupied While Staying Home
Reprise Digital, the full-service integrated communications agency within the IPG Mediabrands network, calls on Malaysians to ‘Stay Home, Stay Occupied’, with a campaign of the same name for Sime Darby…
MyRepublic Brings Gaming Beyond Esports With New Gamer Engagement Programme – Achievement Unlocked
MyRepublic has announced the launch of a new gamer engagement programme, Achievement Unlocked, which will see gamers being rewarded for unlocking various weekly or season in-game achievements. The first-of-its-kind engagement…
Make A Difference To 1,000 Low-Income Families Rice Bowl With Fave’s ‘Kasih Ramadan’ Initiative
This Ramadan will be like no other in Malaysia. Large gatherings are prohibited and cut off from their communities, and the less fortunate and low-income families are at risk of…
