Stuart McLennan Joins Rakuten Advertising As Senior Vice President Of APAC
Global media, advertising technology and consumer insights company Rakuten Advertising today announced the appointment of Stuart McLennan to the position of Senior Vice President of APAC. In the newly created…
An Easy Guide To Create, Measure And Evaluate Your Facebook Social Media Campaigns
Measuring social media performance is an exciting part of a marketing campaign. For businesses who are planning to get maximum exposure of their brands, getting on a social media campaign…
Tahun 2020: 5 Trend Media Sosial Asas Yang Setiap Pemasar Perlu Tahu
Apakah trend pemasaran di media sosial yang anda perlu tahu untuk kekal relevan pada tahun ini? Terdapat 5 elemen kesemuanya. Bina keyakinan, bukan perhatian. Jangan terlalu fokus kepada ingin mendapatkan…
The Power Of Social Media All Throughout The Buyer's Journey
Have you noticed how social media affects all of the stages in the entire buyer's journey?
Keep Safe, And Singapore Will See You During Your Next Visit
We’d love nothing more than to see people chase their holiday dreams and passions in Singapore. For now, we should take a pause, stay home and stay safe. Singapore has…
Google Reigns Supreme: Becomes #1 Player In Mobile App Advertising
Facebook Tops Retargeting Index Fueled by a “Retargeting-Obsessed” APAC Asian Ad Networks, particularly from China and India, Feature Prominently in Southeast Asia Rankings AppsFlyer, the global attribution leader, today released…
Singapore And Indonesia Hit New Digital Ad Quality Benchmarks, According To IAS Report
Integral Ad Science (IAS), the global leader in digital ad verification, today released its Media Quality Snapshot for the year of 2019 providing transparency into the performance and quality of…
Shopping And Entertainment App Installs And Revenue Predicted To Peak
Installs peak for Shopping apps just before Ramadan, while revenue is highest in the second week of the holy month (Ramadan is from 24 April 2020 to 23 May 2020).…
MyRepublic Appoints RICE For Communications In Singapore
Strategic communications consultancy RICE has today announced a new partnership with MyRepublic, following a competitive pitch. The year-long retainer will see RICE supporting MyRepublic, one of the leading mobile virtual network…
Co-Founder Diary: What It’s Like To Run A Company Remotely
If Netflix and Spotify can make me sign up without having to meet their representative, I too, can make people sign up for NSE’s social media management services. That was…
Get To Know Noretta Jacob, Founder Of Safar Training & Consultancy
Noretta, welcome to Marketing In Asia. Tell us all we need to know about Noretta Jacob.Despite having a unique name for a Muslim, I was born and raised in Singapore,…
Get To Know Reta Lee, Editor In Chief, Yahoo Lifestyle / Entertainment, South East Asia
Hello Reta, lovely to have you on Marketing In Asia. Tell us all we need to know about Reta Lee, the self-confessed, part-time rockstar stalker.Entertainment reporting runs in my blood…
ADA Identifies 9 Consumer Personas As A Result Of COVID-19
For marketers and brands attempting to engage their audience at a time like this, there is no one answer to how consumer behaviour has changed since the COVID-19 outbreak. Different…
Don’t Stand So Close To Me
As people around the world have increasingly moved inside over the past couple of weeks, we’ve seen music and podcast listening change in a variety of ways. For example, with…
Pixlr Revamps Its Photo Editing Suite For A Clear-cut And Seamless Experience
Leading global creative ecosystem, INMAGINE Group has announced new updates on one of its core products, Pixlr, a cloud-based image editing tool. Pixlr features a streamlined interface, seamless editing in…
