How Your Brand Strategy Ignites Love
The purpose of branding is to create a valued and lasting relationship with the customers, and marketers are increasingly shifting their strategies to include a customer-focused approach. A recent study…
Know The SEO Basics
SEO or search engine optimization is a process of getting traffic from search results on search engines. SEO is also a free, organic or natural way of getting traffic. Yes,…
Revolutionising Media And The Impact
It’s not all of a sudden that smartphones took over the business industry overnight, but of course it was a process that took a complete decade to perfect this way…
Get To Know Alvin Soh, Founder & CEO Of Brand21 Asia
I have this pressing question that needs addressing, Alvin. You are a busy man – you have all these projects you are heading, but one thing that stands out about…
ZALORA And The Trade Desk Bring New Measurement Capabilities To Brands in Asia
ZALORA, Asia’s leading online fashion destination, and The Trade Desk, a global advertising technology platform, have agreed to collaborate on attribution integration across Asia. The attribution integration will allow participating…
Cannes Lions To release The Global Lions Creativity Report Of The Decade
Report will celebrate sustained creative success Winners will be announced throughout the week of LIONS Live Cannes Lions has announced that it will release a Global Lions Creativity Report of…
YouTube’s Special Edition Ads Leaderboard Featuring The Top Ramadan Video Ads
These are the most popular Ramadan video ads from brands that resonate with viewers across Indonesia, Malaysia, Singapore and Pakistan, in a time of uncertainty. The unranked list, which includes brands…
Safeguarding The Future Of Smart Cities And Homes: A Hong Kong Perspective
Given that access and control of IoT devices through the internet has become more and more common and market adaptable Co-Author, HY Au The Internet of Things (IoT) is connecting…
Learning To Write Engaging And Effective Content
What is the one key skill? I used to think that I wasn’t a good writer. Now I feel that I am, and I realised it was because of a…
Tips Asas Membina Autoriti Industri Dalam Pasaran Yang Anda Ceburi
Pernahkah anda duduk di hadapan komputer sambil memikirkan bagaimana anda boleh memanfaatkan potensi teknologi digital dalam memperkukuh kepercayaan industri dan prospek pasaran terhadap kerjaya sepenuh masa anda dengan lebih mampan?…
Foxtel And NBCUniversal Launch DreamWorks Pop-Up Channel In Australia
In an Australian first Foxtel, in conjunction with NBCUniversal International Networks (NBCUIN), will launch a DreamWorks pop-up channel for the month of June, offering all Foxtel residential customers exclusive access…
Klook Releases Its First Raya-Themed Video, “A Different R A Y A”
Klook debuts its first Raya-themed video campaign, “A Different R A Y A” to share with Malaysians that the Raya spirit lives on despite embracing new normal this year. The…
National Youth Council Leverages On Virtual Photography And Launches Nationwide Initiative, Dear Covid-19
The National Youth Council of Singapore, in partnership with DSTNCT, an integrated marketing agency, has embarked on a nationwide initiative called Dear Covid-19. It is designed to shed light on…
Ways To Get Creative With Social Media In 2020
Social media is more like a blooming flower. It keeps growing on a daily basis, with new features added every day. The main aim is to add more users and…
Spotify Highlights The Benefits Of Its Free App In New Southeast Asia Campaign
Spotify has launched a campaign in Southeast Asia focusing on the plethora of built-in features for the free version of its app. Created for audiences in Indonesia, the Philippines and…
