ZALORA Commits To Shaping A Sustainable Fashion Ecosystem In Southeast Asia
Recognising its unique position to positively influence Southeast Asia’s fashion ecosystem, ZALORA has released its Sustainability Strategy, establishing ambitious targets for 2022 and 2025. With this Strategy, ZALORA emerges as…
Integral Ad Science Is Selected For The YouTube Measurement Partner Program
Integral Ad Science (IAS), the global leader in digital ad verification, has announced its selection for the YouTube Measurement Partner Program (YTMP), building on the company’s growing partnership with Google.…
Make Ads the Fast And Easy Way With YouTube Video Builder
Given the current environment, many businesses are shifting how they’re communicating and interacting with their customers and are turning to videos to make and maintain connections. For small and medium…
The Marcom Industry Unites To Honour Local Frontline Heroes And Raise Funds For Covid-19 Causes
Ten leading associations and entities of the Marcom industry to launch ‘Celebrating Heroes Campaign’; an awareness campaign for local heroes who stepped up to serve on the frontline during the…
Cannes Lions Launches Lions Live
Cannes Lions introduces Lions Live, a digital education, inspiration and networking experience that will run throughout June under the theme ‘Creativity Matters’. Activity will build to a peak during the…
COVID-19 And The World Today
How can you potentially deal with an economic downturn via home based work? What’s up with the world with economic slowdown via Covid-19? Currently, I am sitting quietly at home,…
Why On-page SEO Is Important And How To Get It Done
What is On-page Search Engine Optimisation (SEO)? On page, SEO is the practice of optimising web pages for search engines to find and register them for the keywords that the…
Articles You Should Read This Week
It sure is a busy month for us. We’re almost at the end of April and here are the top 10 articles for the past two weeks on Marketing In…
Apakah Maksud Pemasaran Yang Dibenarkan Atau Permission Marketing?
Kita tidak sedar yang kita semua kini berada dalam era yang dikenali sebagai pemasaran yang dibenarkan atau permission marketing. Menurut Wikipedia, konsep ini pertama kali diperkenalkan oleh seorang pemasar terkenal…
Now You Can With HBO GO
Here’s another reason to stay home and do your part… by watching TV on the sofa! Entire first seasons of select iconic HBO Originals and HBO Asia Originals are now…
Peniaga Kecil, Pengusaha IKS Jangan Tertipu Sindiket
Kalangan peniaga kecil serta usahawan industri kecil dan sederhana (IKS) dinasihatkan lebih berhati-hati terhadap kegiatan sindiket penipuan online yang aktif berikutan pelbagai dana dan bantuan kewangan ditawarkan kerajaan serta pihak…
3 Challenges Of Marketing SaaS Companies
How should you overcome these challenges? Marketing is challenging especially if the product is not essential for an average person like food, clothes, skincare or medicine. What if you are…
Two Steps Forward, One Step Back
They said to never let your dreams be dreams, and Niroshan Madampitige is proof that nothing can stop him They say great leaders are made, not born, and they are…
5 Ways Your Business Can Survive The COVID-19 Crisis
As a business owner, you might be thinking: How can I stay profitable? How do I make ends meet during this time? How do I make sure I don’t have…
Adjust: More Than 40% Of Mobile Gamers Have Paid For Bots To Help Them Win
Growth in mobile gaming is exploding, more so than ever since the outbreak of the COVID-19 virus. Data from Adjust suggests that installs in March 2020 have more than doubled…
