Five Reasons Why You’ll Get The Highest ROI From OOH Media Right Now
Author, Moving Walls “Going Dark” was the first reaction of many advertisers when the current pandemic resulted in nationwide shutdowns of economies. Unfortunately, for Out-of-Home (OOH) media, this term was…
Why Crowdfunding Will Be The New Normal In Malaysia
Equity crowdfunding (ECF) and peer-to-peer financing (P2P) are new innovative ways to raise funds for companies. Skeptics used to make fun and say these platforms are a “flop”, or “exclusive”…
MG Motor Indonesia Donasi Melalui Program MG Care #DrivetoShare
Dampak sosial yang ditimbulkan pandemi COVID-19 bagi masyarakat Indonesia begitu besar dalam rentang waktu dua bulan ini. Terlebih bagi mereka yang mengalami pemutusan hubungan kerja dan hidup kurang berkecukupan. Di…
Reprise & UEM Sunrise Encourage Malaysians To Get Creative & Keep The Raya Spirit Alive As ‘Home Is Where Raya Is’
Reprise Digital, the full-service integrated communications agency within the IPG Mediabrands network, has released a digitally-led campaign for UEM Sunrise to keep the festive cheer alive in the lead up…
Reprise & TNB Keep The ‘Epik Fantastik’ Raya Spirit Alive In The New Normal
Reprise Digital, the full-service integrated communications agency within the IPG Mediabrands network, has released another festive film with Tenaga Nasional Berhad (TNB) to commemorate the Ramadan/Raya season. Titled #SemangatRayaEpikFantastik, which…
Ensemble & UM Share Top Raya Tips Through A #TipTokRaya Activation With Ikea Southeast Asia
Ensemble Worldwide and Universal McCann’s upcoming Raya campaign for Ikano Centres, part of IKEA Southeast Asia, spotlights Malaysia’s first Raya brand film with TikTok integration and a dance challenge to…
Raya Tetap Raya, Buat Baik Dengan Boost
Author, ADA How long was this in the works? Fero Haizal Karim, Creative Director, ADA: We had been working on the Ramadan and Raya storyline since the beginning of this…
Penjenamaan Diri Atau Syarikat?
Secara kasar, kita boleh perhatikan contoh yang boleh dilihat bagaimana syarikat seperti Fashion Valet dan Naelofar, yang mempunyai populariti besar dalam industri fesyen tempatan menggunakan teknik penjenamaan untuk berjaya. Kedua-dua…
Despite Covid-19, People Everywhere Are Still Hunting For The New iPhone
When Apple announced the release of iPhone SE 2020 in April, the announcement was strangely down-to-earth. There were no turtlenecks, no presentations; Apple sent out a press release and that…
A Selection Of Popular Ramadan-Raya Ads On YouTube
Now that Ramadan is transitioning into Raya, let’s take a look at a selection of Ramadan-Raya advertisements that Malaysians have been watching on YouTube Malaysia. In true festive fashion, they…
Silverpush Launches Mirrors Safe, An AI-Powered Context-Relevant Brand Suitability Platform
Silverpush, a leading AI-powered technology solutions company, today announced the launch of their new brand suitability platform Mirrors Safe. This product forms a part of the company’s computer vision-enabled video…
CNN International To Broadcast Turner Sports’ Exclusive Presentation Of “Capital One’s The Match: Champions For Charity”
$10 Million Charitable Donation Made to COVID-19 Relief; Additional Fundraising to Include On-Course Challenges & Partnership with ALL IN Challenge Showdown of Legendary Woods/Manning & Mickelson/Brady Pairings Simulcast Across TNT,…
Experience The Festivities At Home With “Raya #BersamaSaya #DiRumah”
In just a few days, we mark the end of the fasting month of Ramadan with the arrival of Hari Raya Aidilfitri. This year, as Malaysians continue to observe social…
LinkedIn Brings Virtual Events To Connect Communities Online
Organisations and professionals today are facing many challenges, including forming new connections with others in-person, or staying connected to their current network. However, this has also opened up new opportunities…
