INCA Welcomes “Sophia The Robot” To Its Network Of Influencers In Her First Agency Ambassadorship
INCA, GroupM’s brand-safe influencer marketing solution, has struck a partnership with Hanson Robotics, creator of Sophia, ‘the world’s most advanced human-like robot’ to make her available as an influencer partner…
MoEngage Named A Strong Performer In 2020 Mobile Engagement Automation Report By Independent Research Firm
MoEngage announced that it has been recognized as a strong performer in The Forrester WaveTM: Mobile Engagement Automation, Q3 2020. Forrester defines Mobile Engagement Automation as technology that uses real-time…
HCN Changes YouTube Advertising In Southeast Asia By Being The First To Offer Reserved Premium Media
Hepmil Creators’ Network (HCN) is now the first in Southeast Asia (SEA) to offer premium inventory of Reserved Media, including that of the increasingly-popular Esports and gaming channels, to brands.…
CNN
In the second episode of CNN’s new series ‘Tech For Good’, anchor and correspondent Kristie Lu Stout meets five inspiring people from across the globe who are using technology to beat the…
Red Hat Honours APAC Partners For Driving Customer Success With Open Source Solutions
Red Hat’s partner ecosystem plays an important role in enabling customer success and solving industry problems. As key players in digital transformation, Red Hat partners help organizations and businesses navigate…
5 Positive Self-Affirmations We Must Tell Ourselves Daily
In a world full of uncertainties and things and situations beyond our control, at times it is best to just focus on what we can take responsibility on. Our self-talk…
Top 3 Ways That Singaporeans Are Pressing The Lift Buttons
Author, Lynnice Ng With the pandemic raging around the global and positive cases still coming up in MOH’s daily reports, a tingling fear remains in the minds of most Singaporeans…
What the Rise of Social Commerce Means for Influencers on Instagram
Instagram has always been the backbone of brand marketing for the last couple of years. But ever since Instagram let business accounts tag product images with shoppable links, the social…
Selling Simplified Group, Inc. Opens Auckland, NZ Office Amidst Record-Breaking Company Growth In 2020
Selling Simplified Group (SSG) announced today their continued expansion in the Asia Pacific (APAC) region with the opening of their Auckland, New Zealand office. This latest opening marks six new APAC offices for the company in…
NSE Announces Company Rebrand
NSE, the publisher of Marketing In Asia and a social media management company, today announced a major rebranding as part of a new strategic direction. Since the day NSE opened…
IAS Introduces ‘Context Control’, Giving Advertisers True Control Over The Context Of Their Digital Ad Placements
Integral Ad Science (IAS), the global leader in digital ad verification, today announced the launch of ‘Context Control’, IAS’s sophisticated new suite of brand safety & suitability solutions. The Context…
Bagaimana Caranya Untuk Hasilkan Pemasaran Yang Berkesan Dengan Bajet Kecil?
Ada caranya. Saya juga menggunakan kaedah-kaedah ini. Percuma, hampir percuma dan berkesan. Saya menulis artikel ini kerana minggu ini sahaja saya telah menerima tiga pesanan terus dari rakan-rakan LinkedIn yang…
DoubleVerify Global Insights Report: Advertisers in APAC Must Tackle Brand Suitability
DoubleVerify (“DV”), a leading software platform for digital media measurement, data and analytics today released its 2020 Global Insights Report, providing a market-by-market benchmark on the current and future state of…
How To Boost Engagement For Your Products On Instagram
In the age of social commerce, businesses’ Instagram content should go beyond generating brand and product awareness on social media feeds and attempt to prompt action by converting views in…
SAP Study: APAC SMEs Are Adapting Well To New Realities Of A Remote-First Business Environment
SAP SE has unveiled findings for the study Digital Resilient, and Experience-driven: How Small and Midsize Organisations Can Prepare for the New Economy. The study highlights how small and midsize…
