Interview : Our Category Has Seen A Lot Of Brand Activity But Most Of This Was In The Functional Space – Suvid Bajaj, Head – Marketing, Spinny
What is the objective behind the Khushiyon ki Long Drive ft. P.V. Sindhu & Sachin Tendulkar Campaign and what kind of RoI would you be looking at? This is our first-ever marketing…
Interview: Brands are using AI-generated insights to reduce go-live time – Saurabh Madan, GM, South East Asia & ANZ – MoEngage
Share with us the latest trends in Digital Marketing and Analytics? What marketers can learn from them?Here are some of the latest trends that are emerging in the marketing and…
Daily Time on Mobile Passes 5 Hours in Q1 2022 Among Top 10 Mobile-First Markets
Is there an upper limit on the time that consumers can spend inside apps? After all, people have to work, eat and sleep. data.ai's Q1 2022 Regional Pulse Index suggests the summit…
Raw Beauty Hands Over Its Digital Mandate To Chimp&z Inc
Chimp&z Inc, one of India’s leading digital agencies from the house of Merge Infinity Global Network, has bagged the digital mandate of India’s fastest growing high-grade skincare essentials brand, Raw…
Asia Pacific’s TotallyAwesome Launches World’s First Programmatic Solution Targeting Under 18’s
TotallyAwesome, Asia-Pacific’s most advanced digital media network for GenZ and families, has launched TotallyAwesome Programmatic Playground, a world-first digital platform that allows APAC advertisers to engage with under 18’s in…
What helped Juicy Chemistry grow revenue 44
After years of harsh chemical peels, oral medication, and multiple dermatologist visits for her acne, Megha Asher decided to trade it all in for natural, clean products that could help…
5 startups that help kirana stores go digital
After the pandemic forced a rise in digital adoption, India’s retail market, especially the traditional mom-and-pop or kirana stores, took to digital transformation in a big way, and witnessed tremendous…
Showing Up And Making Things Happen
Never hide. I remember that tagline from Rayban. And it has been one of my guiding mantras through the years. Through thick and thin, it inspired me to show up and make things…
Make Fitness A Priority With Chad Austin
In a world that is flooded with promises of instant gratification, shortcuts, quick fixes, and easy buttons, Chad helps his clients stop constantly starting over so they can improve their…
HCM Platform ZingHR Announces Two Key Leadership Appointments
Cloud-based HCM platform, ZingHR has recently appointed Sajeev Nambiar as Chief Business Officer (Enterprise Business) and Shetul Thakrar for Chief Financial Officer position. Prasad Rajappan, the founder & MD of…
Intel Appoints Alexis Crowell As Asia Territory Leader
Based in Singapore, Crowell will look to build on Intel’s strong foundation in the region, by helping customers in their digital transformation journey and amongst other initiatives, pushing for deeper…
Union.ai raises $10M to simplify AI and ML workflow orchestration
Union.ai, a startup emerging from stealth with a commercial version of the open source AI orchestration platform Flyte, today announced that it raised $10 million in a round contributed by…
Observe.AI raises $125M in Series C round
Intelligent workforce platform Observe AI on Tuesday said that it raised $125 million in Series C funding round led by SoftBank Vision Fund 2, with participation from Zoom. The latest…
How To Develop Customer Loyalty And Create Brand Loyalists
Why do companies need to develop customer loyalty? According to research, it can cost six times more to acquire a new customer than it costs to retain an existing one.…
Medikabazaar raises $65M in a new round led by Lighthouse
B2B medical supply platform Medikabazaar has raised $65 million in a fresh round led by Lighthouse India Fund III. Lighthouse has invested $30 million (Rs 225 crore) in Medikabazaar along…
