How Branded Content Is Changing the World of Advertising & Building Brand Loyalists
Online content is changing the world of advertising. As content marketing evolves, it has become a pivotal branding practice. While creating, publishing, and sharing interesting content is an effective way…
Purpose Driven Marketing for powering Customer Engagement & Brand Image Leap
It is the era of the purpose-driven, socially conscious consumer. IPSOS’ Global Trends 2021 Research found that almost a third of consumers across Singapore (85%), the Philippines (85%), Indonesia (64%)…
Empowering Women To Be Digital Centric
This morning as I was preparing my girl for school, I noticed her uniform buckle came off. At that spur moment, while preparing her breakfast, tying her long hair, and…
Interview: Enabling Malaysian Enterprises To Embrace The Future – Francis Ng, NTT Malaysia
NTT Ltd recently announced the promotion of Francis Ng as the Head of Sales for the Malaysia operations. Francis will now oversee the front-line sales managers and drive strategy execution, sales…
Much Ado About Experience
"I've been in training for a long time and I want to be guided by someone who is more experienced than me," said one of my prospects a few years…
Zelenskyy: Ukraine’s Persuasive Communicator
Unlike average politicians around the globe, his messages are clear, his choice of words is simple, and his tones are relevant. Contents Unlike average politicians around the globe, his messages…
Society Pass spins-off Leflair into Leflair Group, appoints Group CEO; to become next Super Distributor Nexus in SEA
- SoPa also announces the appointment of Loic Gautier, Co-founder and Former CEO of Leflair, as Leflair Group CEO, and Ngo Thi Cham, Vietnam Country Head of SOPA, as Leflair…
How Jaipur-Based Gladful Aims To Provide Tasty Protein Snacks For Children
In 2020, Parul Sharma, who has worked with American FMCG giant Mondelez for almost 15 years in various roles, found out that her 10-year-old son was protein deficient. She set…
Cybersecurity Company Securonix Looks To Ramp Up Sales, Hiring In India
After raising $1 billion in a round of funding in February led by specialist private equity firm Vista Equity, cybersecurity company Securonixis on an expansion spree globally, including India. Headquartered…
LogicLadder And AWS Collaborate To Strengthen The Sustainability And ESG Sector With The Sustainability Cloud Platform
According to a McKinsey report titled ‘The net-zero transition: What it would cost, what it could bring,’ the transformation of the global economy needed to achieve net zero carbon emissions…
Series Sea
Nursing is a tough job even in non-pandemic years (remember those?). Stress, burnout, exhaustion are all words one associates with the gig. I’ve seen a number of surveys conducted over…
Backbone Nabs $14M For Supply Chain Software Inspired By Mesh Networks
Forecasting, also known as demand variability, has long been a hurdle for businesses reliant on the global supply chain. In a survey conducted long before the pandemic began (in 2015),…
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Shed some light on what adtech can mean to the Media and Entertainment Industry in 2022 Adtech or Advertising Technology is going through profound shifts as digital media consumption accelerates.…
World Earth Day: Creative Digital Campaigns By Brands That Left a Lasting Impression
Earth Day is an initiative celebrated worldwide annually on the 22nd of April. It celebrates the earth's diversity & highlights ways of living sustainably.Earth Day is an annual event that…
Weekly Funding Update – India (Apr 09 – Apr 15)
Weekly Funding Roundup – India Rapido raises $180 mn at $830 mn valuation in funding round led by Swiggy Bike taxi platform Rapido, has raised $180 million in its…
