Titan Eye+ Launches ‘Accha Hua’ Campaign Featuring Five Value Proposition Stories
Introduction Titan Eye+'s new advertising campaign, called Acha Hua, is made up of five different 10-second films. The Ogilvy-designed campaign plays off the proverb "whatever happens, happens for good," by…
Reliance Ventures into Dairy Industry: Industry Veteran R S Sodhi Joins to Boost FMCG Growth
RRVL, a part of Reliance Industries, has recently pulled in R S Sodhi - a veteran leader in the dairy industry and former MD at Gujarat Cooperative Milk Marketing Federation…
SHEIN X Design Summit Empowers Aspiring Designers To Build Their Brands
The first-ever SHEIN X Design Summit was held at City Market Social House in Los Angeles, California, by SHEIN, a leading international online retailer of apparel, accessories, and lifestyle goods.…
Sportiqo Launches Digital Campaign Featuring Robin Uthappa to Promote Blockchain-Based Fantasy Sports Platform
As the Indian Premier League (IPL) season has started, Sportiqo, a blockchain-based fantasy sports platform, has launched a new digital campaign called "Khel On. Trade On." The advertising campaign, which…
LG Innotek Announces The Development Of Its Second Generation ‘5G-V2X Cellular Module’
LG Innotek, under the leadership of CEO Cheol-dong Jeong, has announced the successful development of its second-generation '5G-V2X Cellular Module.' With long-distance data transmission capabilities based on Qualcomm's chip and…
BlackBerry’s IoT Center in Hyderabad to Drive Innovation in Automotive and Technology Sectors
BlackBerry, the software division of the Canadian device manufacturer, has opened a new Internet of Things (IoT) center in Hyderabad in an effort to work together on cutting-edge projects in…
vivo & VIU Collaborate To Host ‘VIU Together Gather’ Event With Local Celebrities In Kuala Lumpur
Leading smartphone brand in Malaysia, vivo, together with VIU, a prominent streaming service, is hosting a unique event called "VIU Together Gather" at Pavilion Kuala Lumpur on 8 April 2023…
Siyaram’s Launches Its First Influencer-Led Campaign With Actor Aparshakti Khurana In-Style
Siyaram’s, one of India's leading textile brands, recently launched its first influencer-led campaign with youth icon Aparshakti Khurana. The campaign was conceptualised to persuasively promote the brand's classy and in-style…
Sporting Nation 2023 Report: India Witnesses a Significant Growth in Sports Sponsorship
Sports in India
The Tug Of War Between Indian Culture & Western Influence: Navigating The Past, Present, & Future
The world is witnessing one of the most epic tug-of-wars of all time: the battle between Indian culture and Western influence! On one side, we have the rich and diverse…
Bane NOR Selects TCS for Secure Access to Digital Systems
Bane NOR, the Norwegian government organisation in charge of running, expanding, and managing the nation's rail system, has chosen Tata Consultancy Services (TCS), a sizable IT firm, to offer secure…
Get Your Dream Hair with Top Hair Color Brands in India
We're all familiar with the frustrating experience of having freshly colored hair that quickly becomes brittle and damaged due to the harsh chemicals in hair dyes. For a long time,…
HexaHealth’s #surgerykeharmodpe Campaign Promises Stress-Free Surgical Experience for Patients
Surgery is still a stressful and difficult experience in today's fast-paced world, where almost everything is accessible with the click of a button. It requires highly skilled medical help, a…
Breaking Barriers and Creating Change: Nike’s Market-Oriented Social Activism
Nike has recently redesigned the home and away jerseys for the English women's football team, the Lionesses, after concerns were raised regarding difficulties female athletes faced when menstruating. The previous…
Taco Bell Partners with Hardik Pandya to Promote Xbox Giveaway in India
Hardik Pandya, an Indian cricketer and youth icon, has been named Taco Bell's first-ever brand ambassador in India, according to the well-known fast-food chain. Hardik will publicise the month-long giveaway…
