Lagrange Labs’ Groundbreaking Integration Transforms Mantle Network
Lagrange Labs has introduced its newest invention, the integration of the Lagrange State Committees (LSC) into Mantle Network, which is going to change the way blockchain works. This breakthrough, which…
Merchant Moe and Mantle Network Forge a Transformative Alliance in the DeFi Realm
Trader Joe's notable decentralised exchange (DEX) business, Merchant Moe, has announced a strategic alliance with Mantle, a blossoming DAO-led web3 ecosystem, marking a major development in the decentralised finance (DeFi)…
Gusto Collective’s Fashion Frontier: Gillian Gu Takes the Helm as General Manager
Gusto Collective's Bold Move: Gillian Gu at the Fashion Forefront The recent announcement that Gusto Collective, a pioneer in the field of brand technology in Asia, has appointed Gillian Gu…
P&O Cruises Australia Embarks on a Transformative Journey with ‘Brings Us All Together™’ Brand Initiative
P&O Cruises Australia, a mainstay in the oceanic journeys market, has just introduced its 'Brings Us All TogetherTM' brand platform, which is a move that signals a substantial shift in…
Publicis Groupe Ushers in 2024 with a Groundbreaking AI Initiative: Personalized Films for Every Employee
Embracing Innovation: Publicis Groupe's Personal Touch in Employee Appreciation In a bold and innovative move, Publicis Groupe has taken a step into the future of employee recognition. The company, after…
Michelle Yeoh Stars in lululemon’s “Be Spring” Campaign Celebrating Lunar New Year
In a captivating blend of tradition and modernity, lululemon has unveiled its Lunar New Year campaign, "Be Spring," starring the illustrious Academy Award-winning actress Michelle Yeoh and a troupe of…
Public Relations: Navigating the Fine Line Between Transparency and Spin
“I’ll leave it to you guys to spin the story!” “Ya, if your story can move our share price upwards, that would be perfect!” “Write us a beautiful PR line…we…
Lay’s New Campaign: A Delicious Tug-of-War of Love and Flavor
Lay's has recently launched an engaging and humorous advertising campaign, "Isey Kehte Hain Pyaar," starring the charismatic Ranbir Kapoor and his mother, Neetu Kapoor. This campaign humorously explores the dynamics…
Fabindia’s ‘Big Spring’: A Fusion of Tradition and Modern Style
As the new year ushers in the vibrant Spring season, Fabindia, a leading name in fashion and lifestyle, is set to enchant style enthusiasts with its “Big Spring” campaign. Launching…
Zomato’s Festive Ad Campaign: A Celebration of Indian Harvest Traditions
In a heartwarming tribute to India's rich harvest festival traditions, Zomato, the renowned food ordering and delivery platform, has launched a series of ad films. These films are not just…
Parle-G’s New Campaign: Redefining Genius in Bite-Sized Stories
Parle Products, renowned for its flagship biscuit brand Parle-G, has once again captured the imagination of its audience. Building on the success of its 2022 'G Maane Genius' campaign, Parle-G…
Apple’s Emmy-Winning Ad: A Beacon for Accessibility
In a world where technology is rapidly evolving, Apple has set a new benchmark for inclusivity and empowerment. The tech giant's recent commercial, "The Greatest," has been awarded an Emmy…
Google Announces Major Layoffs Across Multiple Teams
Google has announced a substantial reduction in its workforce, impacting hundreds of employees across various teams. This move includes significant cuts in the Voice Assistant unit and the hardware team…
Toyota Partners with Virtue APAC for ‘Move Your World’ Campaign
In a significant move, Toyota Motor Asia Pacific has announced its collaboration with Virtue APAC, a creative agency under the VICE network, to launch its innovative 'Move Your World' campaign…
Spikes Asia 2024: The Epicenter of Creative and Marketing Innovation in APAC
Spikes Asia, which is generally recognised as the pinnacle of success in Asia-Pacific for creativity and marketing efficiency, has released the roster of speakers for its highly anticipated 2024 event.…
