Starbucks and Disney Unite for ‘Sip of Joy’ Collection Across Asia-Pacific
Embracing Joyful Connections In an enchanting fusion of culinary craft and storytelling magic, Starbucks and Disney have teamed up once again, this time launching the "Sip of Joy" collection—a vibrant…
Dove Pledges to Promote Authentic Beauty, Rejects AI Altered Images
Prominent Unilever personal care brand Dove has taken a strong stand against using AI-generated imagery in its ads, demonstrating a daring attempt to maintain authenticity. As the company celebrates its…
Kirigami Hydrogels Rise From Cellulose Film
Laser-patterned thin films that swell into kirigami-like structures offer new opportunities in hydrogel technology. New options for making finely structured soft, flexible and expandable materials called hydrogels have been developed…
InnoEX promotes Hong Kong as international I&T hub
Innovation showcase runs concurrently with the Spring Electronics Fair to expand I&T application market and enrich talent pool The second edition of InnoEX, co-organised by the Innovation, Technology and Industry Bureau…
HKTDC Launches Seven Events To Cover Lifestyle Sectors And Licensing In Late April
The showcases for global trendy products and design thinking draw over 7,000 exhibitors globally Hong Kong has always been known for its rich blend of Chinese and Western cultures, generating…
Heineken transforms laundromats into 24-hour sports bars for Korea's hardcore football fans
Heineken® and LePub APAC are turning 24-hour laundromats into all-night sports bars so that Korea’s most dedicated football fans now have a place to watch the UEFA Champions League. The…
Sting Energy Unleashes Cinematic Ad Campaign in Theaters
PepsiCo India has taken a bold step forward with its latest advertising endeavor for Sting Energy, marking a significant shift in marketing dynamics within the beverage industry. The campaign, titled…
WhatsApp Rolls Out Meta AI Chatbot for Select Users in India
During the 2023 Meta Connect event, Meta introduced a slew of AI-driven features, ushering in the era of 'Meta AI'. This new AI assistant will be integrated into Meta's suite…
Tinder launches its first-ever Songkran stickers for users to add on their profile to celebrate Thailand’s World Songkran Festival
Tinder®, the world’s most popular app for meeting new people, is celebrating Songkran this year with the launch of its first-ever Songkran stickers collection – available to Tinder users in…
Clear takes on male pattern baldness with audacious, head-turning Bald Spots campaign
Unilever’s Clear, the world best-selling male shampoo brand, has teamed up with creative agency MullenLowe Singapore to launch its latest campaign which encourages men to turn the tide against male…
New Report: The Rising Threat of Search Engine Ad Abuse
A new report from BlueVoyant finds that threat actors are using the ad infrastructure built into search engines to their advantage to phish unsuspecting users. Sumit Bansal, VP, Asia Pacific…
JULIEN’S AUCTIONS ANNOUNCES “PRINCESS DIANA'S ELEGANCE & A ROYAL COLLECTION” OPENING AT HONG KONG K11 MUSEA
Collection Coming to Europe: Ireland’s The Museum of Style Icons June 11th Julien’s Auctions, the industry-leading Hollywood auction house, announced their upcoming showcases of “PRINCESS DIANA'S ELEGANCE & A ROYAL…
Ways to invest in Employee Wellness Programs
In today's fast-paced corporate environment, investing in employee wellness programs is essential for a healthy, productive, and resilient workforce. From a business coach's perspective, based on my experiences for the…
Samsung Unveils Innovative ‘Not So Silent Library’ at Jaipur Lit Fest
Samsung, in collaboration with Cheil India, has introduced a unique promotional experience, the 'Not So Silent Library,' at the Jaipur Literature Festival—one of the premier literary gatherings globally. This initiative…
Sony Sports India Secures 3-Year Broadcast Deal for Formula E
Sony Pictures Networks India (SPNI) has announced an exciting three-year media partnership with the electric car racing championship, Formula E. This collaboration is set to bring all the high-octane racing…
