Reckitt Partners with GrabAds to Drive Growth Across Southeast Asia Through Precision Targeting
Reckitt, a global leader in consumer health, hygiene, and nutrition, has entered into a strategic partnership with GrabAds, the advertising division of Grab, Southeast Asia’s prominent superapp. This collaboration is…
Seven Consumer Types Shaping Business Strategies in 2024: Insights from Euromonitor International
SINGAPORE, Singapore – Data analytics firm Euromonitor International has released the Global Consumer Types 2024 report, which identifies seven types of consumers that companies need to explore if they want…
Ksisters Launches First Flagship Store in Singapore: A New Hub for K-Beauty and Lifestyle Enthusiasts
Singapore, 23 October 2024 – Ksisters, the renowned Korean beauty and lifestyle brand, has officially launched its first-ever flagship store in Singapore at Wheelock Place. After eight successful years of…
GM Specialty Vehicles’ New Campaign Captures the Intense Bond Between Corvette and Driver
Sydney, October 22, 2024: GM Specialty Vehicles (GMSV) has unveiled its newest campaign, a captivating ode to the eighth-generation Corvette lineup. With a focus on the emotional bond between drivers…
We Are Social Singapore Welcomes Award-Winning Creative Director Rodrigo Mitma
Singapore, 23 October 2024 – Socially-led creative agency, We Are Social Singapore, has enhanced its creative prowess by appointing Rodrigo Mitma as Creative Director. Mitma, who brings nearly 15 years…
Hong Kong International Wine and Spirits Fair opens next month
Showcases drinks from across the globe, seize business opportunities under reduced liquor duty rate The 16th HKTDC Hong Kong International Wine & Spirits Fair will be held on 7-9 November…
Acrometa Group to Divest Its Life Sciences Business, Pursue New Business Opportunities in the Region
- ACROMETA seeks to unlock value from its disposal of Life Science Incubator Holdings Pte. Ltd. following a strategic review.- ACROMETA's wholly-owned subsidiary has entered into a non-binding MOU with…
Bench Media Elevates Strategy with New Commerce & Retail Media Offering
Sydney, October 22, 2024: Bench Media, a leading independent media agency, has announced the expansion of its service portfolio with the launch of a comprehensive Commerce & Retail Media offering.…
Balancing Growth and Fiscal Responsibility: An Overview of Malaysia’s Budget 2025
This article is originally written by - Dr Paul Anthony Maria Das The Malaysian Budget 2025, unveiled by Prime Minister Datuk Seri Anwar Ibrahim on October 18, 2024, marks a…
AI-Powered Media Quality: Tackling MFA Sites for Enhanced Programmatic Advertising Performance
Programmatic advertising in Asia-Pacific (APAC) is growing rapidly. A recent WARC APAC report showed that 77% of digital advertisers in the region are using programmatic strategies, and 92% consider them…
Isprava and Art-chives Join Forces to Launch Exclusive Tote Bag Celebrating Goa’s Rich Cultural Heritage
In a unique celebration of heritage, art, and luxury, Isprava, India's leading luxury real estate developer, has partnered with Art-chives, a distinguished brand known for its artisanal craftsmanship, to launch…
Majority of Singapore Employees Comfortable Discussing Mental Health at Work, foundit Survey Reveals
Positive strides in work-life balance and mental health openness highlight progress,while workload challenges present opportunities for improvement Key findings from the survey: A recent survey by foundit, a leading jobs and…
Eco Expo Asia opens at AsiaWorld-Expo in late October
Green innovation and tech aim to achieve dual carbon goals - Eco Expo Asia is expected to attract over 300 exhibitors from 11 countries and regions with new exhibitor groups…
Yahoo Identity Solutions Continues Momentum, Extends Publisher Availability to Provide Publishers Better ROI on their Recognised Audiences
Yahoo today announced that Yahoo Identity Solutions are now widely available through leading publisher tools and SSPs. With this update, publishers can implement Yahoo Identity Solutions through launch partners Amazon…
Eng Kong has installed Singapore’s first automated seal dispenser system in one of their container depots
- Eng Kong is the first depot in Singapore to trial and customised this technology, after several locations such as Korea's HMM PSA New-port Terminal in Busan who has also…
