The Importance of Storytelling in Restaurant Branding: Building an Authentic Narrative
In an industry as competitive as the food and beverage industry, where consumers have an abundance of eating options, good branding is more important than ever. In this congested market,…
Influencers as Co-Creators: How Partnerships are Shaping Brand Innovation
The landscape of influencer marketing is undergoing a significant transformation. No longer restricted to one-time paid promotions, a new trend is emerging where influencers are taking on more meaningful roles…
Accenture Song Announces New Leaders In Australia and New Zealand
Accenture Song today announced the appointment of the two new leaders who will succeed Mark Green, following his appointment as Global CEO of Droga5, and relocation to New York. Bronwyn van…
ATR Showcases Indonesia’s Hidden Gems Through Regional Air Connectivity in New Video Series
SINGAPORE (14 October 2024) – French-Italian aircraft manufacturer ATR has launched a captivating video series, spotlighting the transformative impact of regional air connectivity in Indonesia. With the support of Singapore-based…
Mastercard Partners with Ribena Malaysia to Reward Gaming Enthusiasts Through the Mastercard Gamer Exchange
KUALA LUMPUR – October 14, 2024 – In an innovative collaboration, Mastercard and Ribena Malaysia have launched a campaign that rewards gaming enthusiasts with gaming credits through purchases of Ribena…
PUSH and Play Films Join Forces to Launch New Creative Studio in Singapore: PUSH▷PLAY
Singapore – 14th October 2024 – Global creative studio PUSH has partnered with Play Films, a longstanding figure in Singapore’s production landscape, to launch their joint venture, PUSH▷PLAY. With a…
Fourteen10: Revolutionizing Media Agencies with Strategic Talent and AI Integration
Sydney, October 14, 2024 – A groundbreaking shift in the media agency landscape has arrived with the launch of Fourteen10, founded by marketing veterans Duncan Allan, Cameron Roberts, and Tom…
Z Zurich Foundation and Unicef Expand Global Partnership for Youth Mental Health and Wellbeing
The partnership, which has already positively impacted the lives of more than 900,000 adolescents and caregivers, aims to support at least 11 million people by 2027. Today, on World Mental…
Mercury NZ Selects Rimini Street to Provide Support and Monitoring Services for its SAP Systems
New Zealand market leader in renewable energy achieves cost efficiency and operational stability with Rimini Support™ and Rimini Watch™ for SAP, reinvests the savings into AI/ML innovations for growth Rimini Street,…
TEG Appoints Shane Harmon as Managing Director of Experiences, Bringing 25 Years of Industry Expertise
Melbourne, Australia – TEG, a global leader in live entertainment, ticketing, and technology, is thrilled to announce the appointment of Shane Harmon as Managing Director of Experiences. With an extensive…
IAS Unveils Pioneering Content Block List Solution for Meta Advertisers
Singapore – October 11, 2024 – Integral Ad Science (Nasdaq: IAS), a leader in media measurement and optimization, has announced a new collaboration with Meta, launching a groundbreaking Content Block…
Knight Frank announces Craig Shute as new managing director of Asia Pacific
Knight Frank is pleased to announce the appointment of Craig Shute as managing director of Asia Pacific (APAC), effective 1 April, 2025. Craig is currently CEO of the Greater China…
Nearly half of Singapore employers are hesitant to hire staff with mental health conditions, new ASEAN Workplace Wellbeing 2024 Report reveals
Employers in Singapore are falling behind their regional counterparts when it comes to mental health awareness and support, and unwittingly perpetuating stigma and discrimination, according to a new report by…
More than 1,000 Northern Region SMEs empowered at the inaugural CTOS SME Biz Day Penang 2024
CTOS Data Systems Sdn Bhd, Malaysia’s leading credit reporting agency, empowered more than 1,000 Northern region-based small medium enterprises (SMEs) for the digital age at its CTOS SME Biz Day…
The Baker’s Dozen and Soha Ali Khan Launch “The Truth We Knead” Campaign
In a significant collaboration, The Baker's Dozen (TBD), India's leading artisan bakery brand, has teamed up with Bollywood actress Soha Ali Khan for their latest consumer awareness campaign, "The Truth…
