ZelaaPayAE, a blockchain technology firm that aims for the decentralization of the entire $3 trillion worth financial sector in the United Arab Emirates has chosen LUNAPR.io to be its strategic PR partner. Singapore-based LUNAPR.io will be responsible for all corporate and consumer public relations, social media and investor relations as it works closely with the brand to raise awareness among cryptocurrency advocates and consumers with budding interests in digital assets.
As the appointed PR agency, LUNAPR.io will coordinate with the brand to continue building its profile as an innovative and responsible player in the cryptocurrency industry. The PR program will support ZPAE as it continues to develop and release crypto-financial products to appeal to individual and institutional investors of digital assets, as well as mainstream consumers with a piqued interest in cryptocurrencies. LUNAPR.io will help ZelaaPayAE launch a new line of consumer products and strategic partnerships with reputable firms and personalities.
ZelaaPayAE plans to deploy Blockchain technology to ensure the decentralization of the financial ecosystem among the 54 million people within the entire Gulf area, which also includes Qatar, Saudi Arabia, and Kuwait. ZelaaPayAE makes sure that decentralized assets can be stored and shared easily in the cryptocurrency form. The Emirati Dirham (AED) can be transferred with a single click and assets invested in ZPAE, ZelaaPayAE’s cryptocurrency. This will make for the exponential growth of assets in the UAE and soon for fiat currencies of other Gulf countries.
The goal of ZPAE is to enable quick transaction times with the least transaction charges. POS terminals will help achieve the objective of reaching out to a wide section of the population and educating them about the benefits of moving away from fiat currencies. Currently, ZPAE with POS terminals is focusing on top names in the retail, automobile, real estate, and the hospitality sectors to utilize their chain of outlets and network to accept ZPAE as the most preferred payment mode.
“Though the population in the region has a high average net worth, the mindset still is one of handling funds traditionally. Through this collaboration with LunapR.io, they will help us transform this attitude into a digitalized decentralized functioning where the control of funds will not be vested in a third-party financial institution, Sahil Arora, ZelaaPayAE Founder and CEO said.
LUNAPR.io, headquartered in Singapore with offices in London, Dubai, Mumbai and Berlin, is a multi-faceted organization with diverse interest points. Though its primary focus is on Blockchain, decentralized technologies, managing crypto assets, and the lifestyle sectors, the company is also into social media and community management, influencer marketing, events management, investor relations, and consumer retail.