The future of branding and marketing takes centre stage at BeyondFest 2025, an “anti-conference” redefining how entrepreneurs, creators and marketers connect in the age of artificial intelligence (AI). The one-day festival will be held on 1 November 2025 at Amazon Web Services HQ (AWS) Kuala Lumpur, Level 35, The Gardens North Tower, bringing together more than 120 business leaders, digital entrepreneurs and creative professionals to explore how authenticity can thrive in a world shaped by algorithms.
“BeyondFest is not just about creating another conference, we’re building a platform where ideas meet execution to connect entrepreneurs with opportunities,” said Jeremiah Su, Founder of The Beyond Community and organiser of BeyondFest. “It’s about cutting through the noise and giving people strategies they can actually use the next day,” he added.
Empowering Malaysia’s entrepreneurial next wave
Malaysia’s startup and innovation ecosystem continues to accelerate as AI ventures, fintech disruptors and digital-first founders continue to shape industries. With government initiatives accelerating digital transformation and private sector players investing heavily in innovation, Malaysia is fast becoming a launchpad for ideas that blend commerce, creativity and technology.
As an integral member of ASEAN’s fast-growing economic bloc of nearly 700 million people, Malaysia sits at the heart of one of the world’s most dynamic regions for innovation and youth-led enterprise.
Yet, growth alone isn’t enough. The real challenge lies in building authenticity and connection in a world increasingly shaped by automation and AI. This is where BeyondFest 2025 comes in. By bridging Malaysia’s entrepreneurial energy with global creative thought, BeyondFest seeks to equip today’s innovators with the mindset and tools to scale authentically, merging storytelling with strategy and technology with purpose. Its mission is clear: to help ideas move beyond talk, to action; beyond inspiration, to impact.
“Progress is not a byproduct of comfort; it is born from dialogue, friction and vulnerability. This is the safe space that we are providing for the communities to lean into that discomfort that brings about progress not just in Malaysia, but also regionally.” Jeremiah added.
Voices shaping the future of branding and innovation
BeyondFest 2025 brings together some of Asia’s most dynamic voices in business, technology and storytelling- leaders who have transformed industries and redefined what it means to lead with creativity and purpose.
Among them is Ghazanfar Iqbal, Head of Business Development, Startups (Pakistan, Malaysia & Singapore) at Amazon Web Services (AWS), who will share his Exponential Scale Playbook- a blueprint for taking startups from six to seven figures, drawing from his experience driving growth at Careem, the MENA region’s first unicorn.
Low Ngai Yuen, Managing Director of AEON (M) Co Berhad, will explore Maximum Impact: The Art of the Triple Bottom Line, revealing how AI, creativity and empathy can power sustainable business growth. Dr Azhar Ahmad, Founder of Doktor Az Academy and former Head of Medicine at Boehringer Ingelheim (Malaysia & Singapore), will lead Career Disruption: Leveraging Your Brand for Corporate Leadership, sharing how professionals can build influence and resilience in a rapidly changing workplace.
Also joining the line-up is Crystal Lim, Corporate Storyteller and HRD Corp Accredited Trainer, who will present Ditch the Jargon: The Authentic Storytelling Playbook for B2B Influence. She will demonstrate how relatable narratives and personal authenticity can build trust, engagement and meaningful brand connections.
Together, these speakers and many more insightful leaders in the line-up will offer fresh perspectives on how branding, technology and human creativity can shape the next era of authentic growth.
Why attend BeyondFest 2025?
Organised by The Beyond Community, a collective of creative entrepreneurs and marketers across Southeast Asia, BeyondFest 2025 challenges the traditional conference format with its “anti-conference” approach.
Instead of panels and lectures, it offers immersive discussions, interactive workshops and live case studies that turn ideas into action.
Designed to bridge knowledge and execution, the event empowers attendees to embrace technology while staying true to authentic storytelling and creativity through:
● Practical insights: Actionable sessions on branding, content creation, AI tools and digital marketing strategies designed for immediate use.
● Networking with decision-makers: Direct access to more than 120 founders, marketers and executives seeking partnerships and collaborations.
● Tiered access experiences: From general entry to VIP all-access passes featuring private networking sessions, curated lunches and an exclusive after-party.
● Community-centred approach: Built to foster meaningful connections and collaborations that continue long after the event ends.
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