Social media marketing is a great way to advertise your brand, but it can be equally tricky. When planning a social media marketing campaign, the first thing to do is to figure out who you want to target. It would be best if you had a long-term strategy before you start the process of advertising your business on different social media platforms.
Whether it be a brand-new social media marketing campaign or optimizing an ongoing one, we’re here to help. In today’s post, you will know the best advertising tips for social marketing.
1. Improve your quality score
Social media advertising is based on metrics like Quality Score, which dictates your likelihood of being seen by the audience you are trying to reach. Increasing your post engagement rates on Twitter or Facebook will increase the quality score of your posts, which can, in turn, lead to a more sustainable return on investment. On the other hand, having a low-Quality Score is not great; this will cause you to have a lower ad impression share and higher cost per engagement.
There are a handful of ways that you can increase engagement rates. Promote your best content and show it to your audience with varied & compelling images.
To figure out if your content is a unicorn, test it out.
- Post a lot of organic content on Twitter and use Twitter analytics to see what gets the most engagement.
- Post top content from Twitter to LinkedIn and Facebook and look at which posts get the most traction.
- Pay to promote content that is more engaging on Facebook and Twitter.
2. Generate free clicks from paid ads
The most popular type of advertising on Twitter is tweet engagements. They can be very expensive and are not targeted. If you are spending this much money, it’s time to stop. It is not worth the investment.
Here’s what you should do instead: Give your budget to the most important thing to your business that matters most. Maybe it clicks to your website, app installs, followers, leads, or actual video views.
For example, when you run a follower campaign on Twitter, you pay when someone follows you. But your tweet that promotes your best content also gets retweets, replies, likes, mentions, and visits to the website. And that too in low cost of $0.
3. Promote best video ads
People who view your videos are more likely to remember you and buy from you.
- You can promote videos that have driven the most engagement on your website, YouTube, or elsewhere.
- Make sure your video is understandable without hearing it. Facebook video statistics show that about 85% of videos are watched without sound on the platform.
- Make it memorable by targeting the right audience!
4. Promote your content on more social platforms
Put your content on different social media platforms to try to get a new audience. Post content on Medium or LinkedIn, not just publish new content; it is important to repurpose your existing content for a new audience. Again, you can use social media ads to get new people interested in your content.
5. Social media remarketing
Social media remarketing is a form of advertising that helps you boost engagement on social media posts by 3x and increase conversion rates by 2x. Social media remarketing is a great tool for driving conversions. What’s even better is that you can use it to target specific audiences interested in what you can offer.
6. Super remarketing
Super remarketing is a powerful tool that combines demographics and behavior tracking with high-engagement content. Super remarketing can be done by targeting specific age groups, interests, geography, and more. It provides the ability to broadcast ads and personalize them based on the buyer’s behavior.
If your content marketing efforts are struggling, these powerful advertising tips will help you.
You can also go through the Digital Marketing Maturity Assessment and know which area to utilize more to develop your digital impact.