By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Marketing In Asia
  • Marketing
    • Viral
    • Expert Opinions
    • News & Trends
    • Research
    • Market Podcasts
    • Market Videos
    Marketing
    This category deals with best news and updates on marketing and branding news and events.
    Show More
    Top News
    Sangeeta Mudnal
    How conversational commerce benefits marketers
    2 weeks ago
    Andrew Monu, VP of Marketing, LinkedIn
    Marketing in Asia Presents an Exclusive Interview with Andrew Monu, VP of Marketing, LinkedIn
    2 weeks ago
    Ankita Thakur
    Marketing in Asia Presents an Exclusive Interview with Ankita Thakur, Group Head of Marketing, MoneyHero Group
    3 weeks ago
    Latest News
    Marketing in Asia Presents an Exclusive Interview with Cris Tan, Associate Director, Publisher Development (SEA)
    4 days ago
    Time for ASEAN to Rethink a Single Currency Amid Global Trade Tensions
    4 days ago
    Marketing in Asia Presents an Exclusive Interview with Carine Chin, Head of Corporate Marketing, Etiqa Insurance Singapore
    5 days ago
    Marketing in Asia Presents an Exclusive Interview with April Tayson, Regional VP INSEAU at Adjust
    2 weeks ago
  • Startup
    • News from Startup world
    • Startup Stories
    • Trends and Opinions
    • Startup Podcasts
    • Startup Videos
    Startup
    News and articles from startup and venture investment world
    Show More
    Top News
    Japan’s Evolving Booze Culture: A Market in Transformation
    Japan’s Evolving Booze Culture: A Market in Transformation
    8 months ago
    text
    Safe Space™ announces partnership with National Healthcare Group as it continues to boost employee support and wellbeing
    8 months ago
    Sakshi Kalani Founder & CEO of Savy Click and Jaipur Unfolded
    AI-Powered Analytics: Sakshi Kalani on Influencer Marketing in 2025
    9 months ago
    Latest News
    Byron J. Fernandez: Minimize the stress of business crises with strong CX
    6 months ago
    Vedant Mahajan Acquires Stake in Flite: Transforming Event Technology with Innovation
    6 months ago
    Navigating the Digital Economy and Tax Challenges for SMEs
    6 months ago
    sehatUP Launches India’s First Integrated Digital Health Clinic, Pioneering Holistic Healthcare
    7 months ago
  • Business
    • Feature Stories
    • News
    • Business Podcasts
    • Business Videos
    Business
    News and press releases from business world of Asia
    Show More
    Top News
    Andrew Monu, VP of Marketing, LinkedIn
    Marketing in Asia Presents an Exclusive Interview with Andrew Monu, VP of Marketing, LinkedIn
    2 weeks ago
    Ankita Thakur
    Marketing in Asia Presents an Exclusive Interview with Ankita Thakur, Group Head of Marketing, MoneyHero Group
    3 weeks ago
    Mary Reschar, Head of Product Marketing, Fluent Commerce
    How retailers can prepare for the rise of Gen Zalpha
    3 weeks ago
    Latest News
    Marketing in Asia Presents an Exclusive Interview with Cris Tan, Associate Director, Publisher Development (SEA)
    4 days ago
    Time for ASEAN to Rethink a Single Currency Amid Global Trade Tensions
    4 days ago
    Marketing in Asia Presents an Exclusive Interview with Carine Chin, Head of Corporate Marketing, Etiqa Insurance Singapore
    5 days ago
    Marketing in Asia Presents an Exclusive Interview with April Tayson, Regional VP INSEAU at Adjust
    2 weeks ago
  • Society
    • Inspiration
    • Destinations & Travel
    • Food & Gourmet
    • People
    • Young Voices
    • Society Videos
    • Society Podcasts
    Society
    News and articles from and for societies around us
    Show More
    Top News
    Smashers Sports Acquires Delhi Franchise of WPBL: A Game-Changer in India’s Sports Entertainment
    Smashers Sports Acquires Delhi Franchise of WPBL: A Game-Changer in India’s Sports Entertainment
    6 months ago
    Resorts World Cruises Sets Sail from Dubai with New Luxury Gulf Voyages
    Resorts World Cruises Sets Sail from Dubai with New Luxury Gulf Voyages
    7 months ago
    Australia luxury property
    Australia’s Luxury Real Estate Market Soars as Affluent Buyers Seek Waterfront Dreams
    7 months ago
    Latest News
    From Taboo to Triumph: How Malaysians Are Transforming Their Intimate Health Journey
    2 months ago
    Top 5 Misconceptions About Antibiotics Malaysians Need to Stop Believing
    2 months ago
    Eagle Eye Reveals Impact of Loyalty Programs on APAC Retailers
    2 months ago
    Elevate Your Haircare in 2025 with Jung Beauty’s Luxurious Camellia Edition Treatment
    5 months ago
  • Press Release
  • Awards
    • MIA Impact Circle Stellar CxO 2023 Malaysia
    • MIA Impact Circle Stellar CxO 2023 India
    • MIA Impact Circle Stellar CxO 2023 Philippines
    • Australian Women in Business Excellence Awards
    • MIA Impact Circle Stellar CxO 2024 Singapore
    • Mia Impact Circle Stellar Cxo 2024 Hongkong Award 
    • Mia Impact Circle Stellar Cxo 2024 Indonesia Award 
Search
Technology
  • Hot
  • Trending
  • Editor’s Choice
  • NSFW
  • Reactions
  • Authors
  • Viral on Internet
Other Pages
  • My Bookmarks
  • Customize Interests
  • About Marketing In Asia
  • Business Register & Login
  • Web Stories
  • Videos
  • Disclaimer
  • Terms of Service
  • Privacy Policy
© 2024 Marketing In Asia Sdn Bhd. All Rights Reserved.
Reading: #BehindTheBiz: From Passion To Profit With Kiyomi Tsuneki Of Obento By Kiyo
Share
Sign In
Notification Show More
Latest News
Progress ShareFile Enhances Secure Enterprise Collaboration with Deep Microsoft 365 Interoperability
Press Release
Vijay Kumar
Rimini Street Appoints Vijay Kumar as EVP and Chief Operating Officer 
Press Release
Heckler Singapore Launches First 3D Billboard in New Campaign for Qantas
Heckler Singapore Launches First 3D Billboard in New Campaign for Qantas
Press Release
stop food waste
LogiNext Powers Hungry Harvest’s Mission to End Food Waste and Hunger
Press Release
Cris Tan
Marketing in Asia Presents an Exclusive Interview with Cris Tan, Associate Director, Publisher Development (SEA)
Advertising Interviews Marketing
Aa
Marketing In Asia
Aa
  • Hot
  • Trending
  • Editor’s Choice
  • NSFW
  • Reactions
  • Authors
  • Viral on Internet
  • My Bookmarks
  • Customize Interests
  • About Marketing In Asia
  • Business Register & Login
  • Startup Register & Login
Search
  • Marketing
    • Viral
    • Expert Opinions
    • News & Trends
    • Research
    • Market Podcasts
    • Market Videos
  • Startup
    • News from Startup world
    • Startup Stories
    • Trends and Opinions
    • Startup Podcasts
    • Startup Videos
  • Business
    • Feature Stories
    • News
    • Business Podcasts
    • Business Videos
  • Society
    • Inspiration
    • Destinations & Travel
    • Food & Gourmet
    • People
    • Young Voices
    • Society Videos
    • Society Podcasts
  • Press Release
  • Awards
    • MIA Impact Circle Stellar CxO 2023 Malaysia
    • MIA Impact Circle Stellar CxO 2023 India
    • MIA Impact Circle Stellar CxO 2023 Philippines
    • Australian Women in Business Excellence Awards
    • MIA Impact Circle Stellar CxO 2024 Singapore
    • Mia Impact Circle Stellar Cxo 2024 Hongkong Award 
    • Mia Impact Circle Stellar Cxo 2024 Indonesia Award 
Have an existing account? Sign In
Follow US
© 2023 Marketing In Asia Sdn Bhd. All Rights Reserved.
Marketing In Asia > Blog > Society > Inspiration > #BehindTheBiz: From Passion To Profit With Kiyomi Tsuneki Of Obento By Kiyo
Inspiration

#BehindTheBiz: From Passion To Profit With Kiyomi Tsuneki Of Obento By Kiyo

profile
Last updated: 2020/12/03 at 12:00 AM
Angela Nacpil
Share
7 Min Read
#behindthebiz:-from-passion-to-profit-with-kiyomi-tsuneki-of-obento-by-kiyo
SHARE

This guest post is part of the #BehindTheBiz series. It features creative Filipinos who started a business during the pandemic, whether out of necessity or just pure passion. 

With restaurant establishments restrictions still implemented because of the COVID-19 pandemic, food delivery is likely the main source of sales growth for the majority of food businesses in the Philippines. 

Thank you to delivery apps like Grab, Food Panda, and Angkas, Filipinos have continued access to their favourite meals from their favourite fast-food chains and restaurants. 

While foot traffic has become a big challenge for food establishments, the steep incline in the demand for food deliveries is also making way for home cooks to start their own food business using their own kitchen. 

If you want to know how to start your own food business at home, this #BehindTheBiz feature is for you. 

1. Hi Kiyomi! Welcome to #BehindTheBiz, tell us about you, and what business did you start during the pandemic?

My name is Kiyomi Tsuneki. I’m Japanese/Filipino. I was born in Kobe Japan. I lived there until 2000.  I fell in love with cooking and baking when I was a kid. I’ve always spent my time in the kitchen with my parents. And joined a cooking club through grade school and high school. 

When I immigrated to the Philippines I decided to take culinary at the Center for Culinary Arts. Since then I’ve never stopped cooking.

My cousin Joshua and I were inspired by so many quarantine food trends made famous on social media during the pandemic. 

To make extra income and take advantage of the increased demand for food delivery, we started the food online business, Obento by ? Kiyo. We sell Obent=???, which is authentic Japanese style packed meals and more.

2. What’s your backstory and how did you come up with the idea?

I was a full time worker for our family businesses. One is a resto bar in Mandaluyong. And the other is a fiberglass manufacturing company, which exports to Japan. 

Working in the resto-bar and export industry, the lockdown caused us a huge impact on our income. I personally lost my source of income since the port was closed and resto-bars are expected to be among the last entertainment venues to be allowed to reopen as the government seeks to control the spread of COVID-19.

The inspiration started with simple cravings for homemade Obento which I used to eat during lunchtime in school prepared by my parents back in Japan. And also from the Obento sold at Teishoku restaurants, Konbini (convenience store) and train stations in Japan.   

3. Take us through the process of designing/prototyping/sourcing/manufacturing your product or service.

We start by purchasing the ingredients from suppliers of Japanese food products and local markets. Then we do the production of products in our kitchen such as marinating, portioning etc. After confirmation of orders, we prepare the food, place it in a sturdy container and hand it to the delivery rider service.

4. Since launch, what has worked to attract and retain customers?

We run ads on social media platforms such as Facebook and Instagram. 

We use constructive feedback from our clients to improve our products and service. When they give us positive reviews, I asked our clients’ permission if I could screenshot and post it on our social media accounts for the testimonials of our products. 

We believe that happy clients will return and tell their family and friends it will lead to word of mouth advertisement.

5. How are you today and what does the future look like?

We are doing well, our business is slowly growing. 

We are grateful to have support from my family and friends. 

We are planning to add more new products since I have a lot of lists of dishes I want to include in our menu, so as of now we are focusing on R&D (research & development) of the products.

6. Through starting the business, have you learned anything particularly helpful or advantageous?

We learned to set small goals daily. It is tempting to try to do everything at once, but the more you can narrow your focus and do things at a time will lead to better results.

7. What platform or tools do you use for your business?

We are using Facebook, Instagram, Vibers and Gmail.

8. Advice for other entrepreneurs who want to start a business during these challenging times?

Have a plan and select the right focus. Focus on what you can do best and improve it. Being interested is not enough, you need to commit.

If you’re truly focused and dedicated to the idea, you’ll do anything you can to get it started. While trying may result in failure and it’s ok. You can learn, adapt and start again with renewed confidence.

We’re all experiencing a lot of intense emotions such as anxiety, fear and hopelessness during this crisis but I learned that the more you’re able to find inner calm, the better able you are to make decisions and lead your business.

9. Where can we go to learn more about you and your business?

You may visit our Facebook page and Instagram for more information and updates.

Source: #BehindTheBiz: From Passion To Profit With Kiyomi Tsuneki Of Obento By Kiyo

You Might Also Like

Anant Bhai Ambani’s Vantara Unveils Striking Wildlife Sculptures in Mumbai to Expose the Hidden Threat of Plastic Pollution

Hong Kong Palace Museum Unveils ‘The Origins of Chinese Civilisation’ Exhibition, Showcasing 5,000 Years of History

Superstars of Vantara: Celebrity Voices Champion Wildlife Conservation in Latest Edutainment Series Episode

Influencer Marketing in the F&B Sector: How to Choose the Right Partners

Vantara: Pioneering Global Wildlife Rescue and Rehabilitation, Led by Anant Bhai Ambani

MIA
Get Latest Job Updates on Whatsapp and Telegram
SCIKEY Logo
Whatsapp
Telegram
TAGGED: business story

Sign Up For MIA Newsletter

Be keep up! Get the latest updates about the Marketing world delivered straight to your inbox.

    By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
    Angela Nacpil December 3, 2020 December 3, 2020
    Share This Article
    Facebook Twitter LinkedIn Email Copy Link Print
    Share
    What do you think?
    Love0
    Happy0
    Joy0
    Surprise0
    Sad0
    Angry0
    Cry0
    profile
    By Angela Nacpil
    Follow:
    Angela Nacpil is a direct-response copywriter and content strategist. She helps busy entrepreneurs create high-converting funnels with persuasive copy.
    Previous Article turn-any-crisis-into-a-victory-with-dr.-hal-bradley Turn Any Crisis Into A Victory With Dr. Hal Bradley
    Next Article master-your-mind-and-master-your-life-with-norman-plotkin Master Your Mind And Master Your Life With Norman Plotkin
    Leave a comment Leave a comment

    Leave a Reply Cancel reply

    You must be logged in to post a comment.

    9.5k Followers Follow
    3.4k Followers Like
    1.1k Followers Follow
    214 Followers Follow
    208 Subscribers Subscribe

    Latest News

    Progress ShareFile Enhances Secure Enterprise Collaboration with Deep Microsoft 365 Interoperability
    Press Release 3 days ago
    Vijay Kumar
    Rimini Street Appoints Vijay Kumar as EVP and Chief Operating Officer 
    Press Release 3 days ago
    Heckler Singapore Launches First 3D Billboard in New Campaign for Qantas
    Heckler Singapore Launches First 3D Billboard in New Campaign for Qantas
    Press Release 3 days ago
    stop food waste
    LogiNext Powers Hungry Harvest’s Mission to End Food Waste and Hunger
    Press Release 3 days ago

    PropertyGuru

    property guru

    You Might also Like

    Anant Bhai Ambani’s Vantara Unveils Striking Wildlife Sculptures in Mumbai to Expose the Hidden Threat of Plastic Pollution (1)
    BuzzCampaignInspirationLifestyleOpen Category

    Anant Bhai Ambani’s Vantara Unveils Striking Wildlife Sculptures in Mumbai to Expose the Hidden Threat of Plastic Pollution

    8 months ago
    Hong Kong Palace Museum Unveils 'The Origins of Chinese Civilisation' Exhibition, Showcasing 5,000 Years of History
    EducationEntertainmentInspirationPress Release

    Hong Kong Palace Museum Unveils ‘The Origins of Chinese Civilisation’ Exhibition, Showcasing 5,000 Years of History

    8 months ago
    Superstars of Vantara Celebrity Voices Champion Wildlife Conservation in Latest Edutainment Series Episode
    CampaignEventInspirationLifestylePeople

    Superstars of Vantara: Celebrity Voices Champion Wildlife Conservation in Latest Edutainment Series Episode

    8 months ago
    Satish Bhatia, Co - Founder The Malabar Coast
    InspirationMarketingOpinionPeopleResearch

    Influencer Marketing in the F&B Sector: How to Choose the Right Partners

    9 months ago
    //

    Get Asia to Notice You

    Quick Link

    • Contact
    • RSS Terms of Service
    • Policies & Standards
    • About Us
    • FAQ
    • Disclaimer
    • Terms Of Service
    • Privacy Policy

    Top Categories

    • Marketing
    • Startup
    • Feature Stories
    • News
    • People
    • Inspiration

    Sign Up for Our Newsletter

    Subscribe to our newsletter to get our newest articles instantly!

      Marketing In AsiaMarketing In Asia
      Follow US
      © 2024 Marketing In Asia. All Rights Reserved.
      • Disclaimer
      • Terms of Service
      • Privacy Policy