Automation Tools To Improve Your Ad Campaigns

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Our list of automation tools to help you manage your ad campaigns, and get better results.

Advertising automation is a process whereby businesses automate the creation, publication, and management of advertising content. This can include tasks such as creating and managing ad campaigns, designing creative assets, scheduling ad placements, and tracking performance metrics.

Advertising automation can help businesses to improve efficiency and effectiveness in their marketing efforts, freeing up time and resources that can be better spent on other tasks. It can also help to improve the quality and accuracy of advertising content, as well as provide insights into the performance of ad campaigns.

Ad Automation Tools

Nowadays, online advertising is a necessary evil for most businesses. Not only is it expensive, but it can be time-consuming to create and manage ad campaigns. This is where ad automation tools come in handy.

Ad automation tools help businesses manage their online advertising campaigns more efficiently. These tools can automate various tasks, such as creating and managing ad campaigns, optimizing ad spending, and tracking results. This can free up a lot of time for businesses, which can be used to focus on other areas of their business.

There are a number of different ad automation tools available on the market, so it’s important to choose one that’s right for your business. Make sure to do your research and compare different options before making a decision.

1. AdRoll

Adroll has helped the online business grow through retargeting ads. It has also helped with brand exposure through its dynamic retargeting ads structure. Their system makes it easy to run ads across every channel, from display and social to email.


Metadata is an amazing platform for running paid campaigns on various channels. Metadata’s enhanced audience targeting truly drives qualified leads while eliminating repetitive work. Metadata makes launching coordinated ad campaigns across platforms incredibly easy and saves the team tons of manual time on ad creation and QA. helps to identify the best combination of ad creative, copy & placement for your advertising campaign.

3. Zalster

Zalster is an advertising automation tool that simplifies the tasks of advertisers with Facebook and Instagram ads. Zalster platform helps them take care of automation and optimizations for Facebook and Instagram ads. Zalster offers more features when it comes to reporting, auto boosting of posts, and creative tools. All to simplify the everyday workload for marketers.

4. WordStream

WordStream Advisor is an online advertising management software solution offered by WordStream, Inc. It allows advertisers to manage their Google AdWords, Bing Ads, and Facebook Ads campaigns from a single dashboard. It also gives you ideas on what you can do to make things better and to improve your overall campaigns. It also lets you do ads on the website and gives you tips and keywords that are commonly searched so that you can include them in your ad.

Also read: Competitive Intelligence Tools To Refine Your Marketing

5. Trapica

Focused on social media ads, Trapica aims to use AI to help you find the best, most targeted audience to spend your ad budget on. They show you a more in-depth analysis of who your audience really is, and effective targeting features help you reach that audience at just the right time they’re ready to move forward with their purchase decision.

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