How Responsible Marketing Is Influencing Consumers’ Happiness
Author, Prof. Kalsom Kayat Consumers are the heart of Marketing. Marketing creates,…
Relationship Marketing vs. Transactional Marketing
Author, Prof. Nor Azila Mohd Noor Changes in the technological development and…
Marketing Models: Peter Drucker vs. Jack Ma
Author, Zaleha Othman. Peter Drucker and Jack Ma are the two marketing…