As the Year of the Horse approaches, Astro proudly kicks off its 2026 Chinese New Year celebrations with the grand launch of its annual festive campaign, “All Right! Kudada” (万事All Right酷哒哒). Anchored on the theme “Spark New Celebration, Find New Joy,” Astro invites Malaysians to honour tradition while embracing fresh creativity to rekindle the festive warmth. Through “All Right! Kudada,” Astro aims to inspire everyone to rediscover the joy and significance of the New Year—transforming it into a vibrant celebration filled with heartfelt moments and shared excitement.
In line with the festive theme, Astro also unveiled its brand-new Year of the Horse mascot, “Kudada,” at today’s launch event. The name blends the word “cool” with a playful rhythmic “da-da,” injecting youthfulness, trendiness and a cheeky charm into traditional celebrations. Paired with the positive message of “All Right, Kudada” it symbolises moving forward with confidence and smiles after a year of challenges.
“All Right! Kudada” Chinese New Year album: Timeless Melodies for a Joyful New Year
On the musical front, Astro once again collaborated with Multimedia to jointly produce the 2026 “All Right! Kudada” Chinese New Year album, helmed by acclaimed producer Ang Chee Ciang. Built around the creative theme of travelling through time, the album weaves together the ancient, modern and future eras to create a distinctive festive music narrative.
Featuring more than 60 artists, this year’s campaign also introduces the “Kudada Digital Album”, which includes three festive tracks and exclusive behind-the-scenes content, offering fans a modern way to treasure their New Year memories. Highlights include:
- Main Theme Song: “万事All Right酷哒哒 (All Right! Kudada)” – modern-day reunion backdrop, lively star ensemble, music video follows “Journey of a letter” symbolising blessings across generations. Watch the music video here!
- Second Track: “Alright年 (Alright Nian)” – set in ancient times, artistes as martial arts heroes, blends traditional melodies with festive rhythms, rich costumes and New Year elements.
- Third Track: “灯笼挂在火箭上 (Deng Long Gua Zai Huo Jian Shang)” – futuristic theme with tech-inspired visuals and beats, symbolising innovation and limitless possibilities.
- Surprise Track: “三星拱照 (San Xing Gong Zhao)” – fuses electronic sounds with modern rhythms, conveys courage and resilience, revitalises traditional blessings. This track features a special appearance by Hong Kong artiste Lai Lok Yi.
All tracks are also available on major streaming platforms for easy access anytime. Enjoy them on your favourite services—Spotify, YouTube Music, Apple Music, and more.
Celebrate CNY with Exclusive Kudada Merchandise
In conjunction with the campaign, Astro also launched a series of limited-edition Kudada-themed merchandise: CNY 2026 Plush Toy + Keychain, featuring six designs inspired by six auspicious themes—wealth, peace, health, good fortune, and academic success—plus a hidden edition for collectors.
Also available is the CNY 2026 T-Shirt for adults and kids, blending festive elements with modern style. Completing the lineup is the CNY 2026 Comic Book—an interactive read that combines fun storytelling with emotional learning, making it a thoughtful gift for children this festive season.
Merchandise will be available at Popular Bookstores nationwide, Astro’s official website, and Shopee. The comic book can also be purchased via Hup Lick Publishing’s website, Lazada and Shopee. In addition, Kudada WhatsApp stickers are now officially available as well. Astro customers can download them for free via the My Astro App.
Festive Fun On-Air and On-Ground
Starting January 2026, Astro will kick off its Chinese New Year roadshow, bringing artists closer to fans with festive greetings and exclusive giveaways. From 9 February to 11 March 2026, Astro will launch the KUDADA 酷哒哒 (CH 100) Pop-Up Channel, featuring curated movies, dramas, and documentaries for the festive season. Must-watch programs include, Malaysia’s biggest “Astro CNY Countdown Gala 2026″, Feng Shui programme “Sifu! May I Ask?”, Hokkien New Year countdown show “I Love Hua Hee Bai Ti Gong” and so much more.
The launch event for the “All Right! Kudada” Chinese New Year campaign and music album was held today, drawing a star-studded lineup and radiating festive energy featuring an impressive gathering of local artists including Jack Lim, Mei Yan, Freddie Huang, Darren Ch’ng, William San, Yenz Kwok, Crystal Ong, Geraldine Gan, Jaspers Lai, Jie Ying, Nicole Lai, Hayden Wong, Joey Leong, Estee, Weiwei, Aki Chan, Xiao Qian, Dada, Clarissa Cheah, Joey Leong, Wilson Lee, Juztin Lan, Raymond Ng, Angeline Khoo, Henn, Tedd Chan and Bingyen.
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