AppsFlyer and Facebook Gaming have launched an exclusive playbook for gaming app marketers. Introducing Gaming Apps: Strive and thrive with AppsFlyer and Facebook Gaming on iOS 14+; this playbook will set clear pathways and set gaming app marketers up for success.
In today’s privacy-first era, gaming app marketers are constantly navigating the evolving landscape with updates to performance marketing strategy while planning to stay ahead of the curve. Particularly to tackle the changes for users of iOS devices, advertisers have had to make several changes to adapt to new iOS 14+ policies.
Showcasing the best practices and solutions for gaming app marketers and advertisers, the AppsFlyer and Facebook Gaming playbook provide insights to tackle the challenges of iOS 14+ from 3 different perspectives: Optimizing the App Tracking Transparency (ATT) prompt, maximizing SKAdNetwork (SKAN) measurement, and unifying data streams.
This playbook also contains recommendations from Facebook Gaming derived from a comprehensive directory on SKAN configuration, campaign setup, and campaign management to help marketers achieve and scale their gaming app marketing success.
To learn more about the playbook and gain pro tips to utilizing tools available for maximized marketing and advertising performance, visit: Gaming apps: Strive and thrive with AppsFlyer and Facebook Gaming on iOS 14+