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Marketing In Asia > Blog > Marketing > Advertising > Amazon Singapore’s Epic Six-Day Prime Day Event: Unprecedented Deals and Exciting Activities
AdvertisingBrandingCampaignPress Release

Amazon Singapore’s Epic Six-Day Prime Day Event: Unprecedented Deals and Exciting Activities

Hiren Lakadiwala
Last updated: 2024/06/26 at 12:26 PM
Hiren Lakadiwala
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Amazon Singapore's Epic Six-Day Prime Day Event: Unprecedented Deals and Exciting Activities
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Singapore, 25 June 2024 – Amazon Singapore is set to host its longest Prime Day event yet, extending it to a six-day celebration from 16 to 21 July. This extended Prime Day offers Prime members an unparalleled opportunity to discover incredible deals and exclusive discounts across a wide range of categories including Books, PC & Electronics, Household & Kitchen, Baby & Toys, Personal Care, and more. Shoppers can explore deals from top local and international brands like Philips, Mattel, Owala, and Muji.

The announcement was made during Amazon Singapore’s special preview event, which featured the artwork of renowned local artist Ee Shaun, marking his first collaboration with Amazon. Over 100 guests attended the event, highlighting the anticipation surrounding this year’s Prime Day.

Exciting Activities and Exclusive Merchandise

In the lead-up to Prime Day, Amazon’s Prime Day on the Go roving truck will make stops at various locations, offering attendees a chance to participate in games and activities to redeem exclusive merchandise. The truck will be at Suntec City from 28 to 30 June, and at Bugis+ from 12 to 14 and on 16 July. Visitors can also meet Ee Shaun, who will be customising items at a live artist booth on 13 and 14 July.

Peter Li, Director, CN & SG, International Stores, stated, “We’re thrilled to offer our Prime members an extended six-day shopping extravaganza filled with incredible savings and exciting deals. We are also excited to collaborate with a local artist for the first time and bring the celebration to the public to illustrate the excitement of Prime Day.”

Also Read: In Conversation with Ms Patricia Goh, Country Lead, Brand & Growth Partnerships, Singapore & Malaysia, TikTok

Prepare for Prime Day

Prime members can subscribe to receive deal alert notifications related to their recent Amazon searches and viewed items. By visiting the Prime Day event page on the Amazon.sg app, members can create deal alerts and receive push notifications on available deals.

Leading up to Prime Day, members can enjoy early deals from trusted brands on Amazon Fresh, including up to 30% off on Colgate, Softlan, and more. During Prime Day, expect up to 65% savings on toys, up to 50% off on headphones and earbuds, and up to 40% off on baby products.

Additional Benefits and Promotions

Prime members enjoy fast and free shipping on eligible products, access to Prime Video with exclusive content, and Prime Gaming. New customers can take advantage of a 30-day free trial of Prime membership. Additionally, Amazon.sg offers S$20 off the first order with a minimum spend of S$40 on Amazon Fresh for new Prime signups, and special promotions such as 2% off purchases with PayNow.

Prime Day on the Go Schedule

  • Suntec City: 28 – 30 June, 4 pm to 9 pm (last entry at 8:30 pm)
  • Bugis+: 12 – 14 July, 4 pm to 9 pm (last entry at 8:30 pm), 16 July, 4 pm to 9 pm (last entry at 8:30 pm)

Visitors to the roving truck can redeem special gifts, enjoy local snacks, and participate in activities like Big Deals Family, It’s Prime Time, and Know Your Perks.

Support Local Non-Profits

During Prime Day, customers can support local non-profits through the Amazon x Shop for Good Wishlist by purchasing items they need the most. For more information and to stay updated with the latest Prime Day news, visit Amazon.sg/primeday.

Find Prime Day Around the World

Prime Day will kick off on July 16 in Australia, Austria, Belgium, Brazil, Canada, Egypt, France, Germany, Italy, Japan, Luxembourg, Mexico, the Netherlands, Poland, Portugal, Saudi Arabia, Singapore, Spain, Sweden, Turkey, the United Arab Emirates, the U.S., and the UK. Prime members in India can shop Prime Day later this summer.

Every Day Made Better with Amazon Prime

Amazon Prime was designed to make your life better every single day. Over 200 million paid members around the world enjoy the many benefits of Prime, including the best of shopping and entertainment. In Singapore, Prime membership includes unlimited access to award-winning movies and TV episodes with Prime Video, free gaming benefits with Prime Gaming, Prime Day, and more. Prime was built on the foundation of unlimited fast, free shipping. Prime members enjoy access to free one-day delivery on eligible domestic

items, free international delivery with no minimum spending on eligible items, free delivery on selected delivery windows for orders of S$100 and above on Amazon Fresh and free 2-hour scheduled delivery for orders of S$60 and above on Watsons and Little Farms on Amazon.sg. Prime is S$2.99 per month. Start a 30-day free trial of Prime at Amazon.sg/prime.

About Amazon

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, personalized recommendations, Prime, Fulfillment by Amazon, AWS, and Kindle are some of the products and services pioneered by Amazon. For more information, visit Amazon.sg.

Legal Disclaimer: The Editor provides this news content "as is," without any warranty of any kind. We disclaim all responsibility and liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. For any complaints or copyright concerns regarding this article, please contact the author mentioned above.

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    Hiren Lakadiwala June 26, 2024 June 26, 2024
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    By Hiren Lakadiwala
    As a Digital Marketing Executive with three years of experience, I specialize in Email, WhatsApp, and Telegram marketing. I uniquely blend technical expertise with marketing savvy to craft strategies that effectively engage audiences and achieve business goals. My passion lies in leveraging digital platforms to drive successful marketing initiatives, demonstrating a strong combination of technical knowledge and creative marketing skills.
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