In a strategic move to bolster its position in the ASEAN digital landscape, Airasia Superapp has announced the appointment of Gerald Young as its Chief Growth Officer.
Key Highlights:
- Gerald Young’s Appointment: The former VP of Lazada Malaysia, Young brings a rich tapestry of experience from the e-commerce and adtech sectors.
- Airasia’s Leadership Transition: Earlier this year, Mohamad Hafidz Mohd Fadzil took over as CEO, succeeding Amanda Woo.
- Innovative Features: Airasia Superapp introduces a live call and refund tracking feature, enhancing customer experience.
- Strategic Partnership: A collaboration with foodpanda aims to combine the strengths of both platforms, offering users enhanced value and convenience.
Gerald Young, expressing his enthusiasm, stated, “I am thrilled to be joining a dynamic team of growth hackers to deepen and enrich the experience of travellers around ASEAN via Superapp.” With a stellar track record at Lazada Malaysia, where he spearheaded strategic planning and execution across various traffic channels, Young’s expertise is poised to be a game-changer for Airasia Superapp.
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His previous tenure as Chief Revenue Officer and CMO at Involve saw the company’s growth skyrocket by 150% year-on-year. Under his leadership, Involve expanded its footprint across Southeast Asia and the Middle East, establishing affiliate programs for over 700 international retail and e-commerce companies.
This appointment comes on the heels of Airasia Superapp’s continuous efforts to innovate and enhance its user experience. The introduction of a live call feature, allowing guests to directly interact with human agents, and a refund tracking feature, are testament to the brand’s commitment to customer-centricity.
Further solidifying its position in the market, Airasia Superapp’s recent partnership with foodpanda is set to redefine the digital ecosystem in the region. Tony Fernandes, CEO of Capital A, emphasized the potential of this collaboration, stating, “This platform partnership will enable us to leverage on each others’ strengths… There is so much potential where both airasia Superapp and foodpanda can further explore together.”
With these strategic moves, Airasia Superapp is not just gearing up for growth but is also setting the stage for a transformative digital experience in the ASEAN region.
