AirAsia, the renowned Malaysian budget airline, breathes new life into its 2019 ‘Holiday Quickies’ travel campaign. Now coined ‘YASSS to Holiday Quickies’, the campaign aims to rekindle Singaporeans’ adventurous spirit by encouraging them to joyfully proclaim ‘YASSS’!
An Interactive Journey Begins In a unique collaboration with Clear Channel Singapore, an innovative voice activation game titled ‘PlayLive’ was introduced. Located at Plaza Singapura’s outdoor digital advertising screen, participants who let out a ‘YASSS’ scream for a good 10 seconds were entered into a draw for free flights.
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PlayLive not only stokes participant engagement but fortifies AirAsia’s status as a lifestyle brand. Logan Velaitham, AirAsia Singapore’s CEO, expressed excitement at the campaign relaunch, particularly the synergy with Clear Channel’s interactive digital screen.
Rediscovering the Joy of Travel On its launch day, over 40 free flights to destinations like Malaysia, Indonesia, and Thailand were up for grabs. These all-inclusive quickie holidays were made possible thanks to collaborations with Sabah Tourism, Sarawak Trade and Tourism Office Singapore, and their partners.
A continuation of its 2019 counterpart, ‘YASSS to Holiday Quickies’ gifts Singaporeans access to AirAsia’s vast network of 130 destinations. The aim? Encouraging the appreciation of short, refreshing holiday escapes.
Promising Promotions and Future Prospects Velaitham further elaborated that with operations returning to pre-pandemic capacity, AirAsia eagerly anticipates flying Singaporeans to their desired holiday locations. The campaign also promises customers promotional fares, excluding airport tax and fuel surcharges, valid until August 6, 2023, for travel between September 1, 2023, and March 31, 2024.
Additionally, Capital A, AirAsia’s holding company, established a new entity, airasia brand co. (abc.) to further promote the AirAsia brand worldwide. Dedicated to brand licensing, collaboration, merchandising, and content creation, abc. aims to extend AirAsia’s global reach and value.
This news is based on information from Marketing Interactive.
