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Reading: AI Celebrities in Seoul: The Rise of Digital Humans in South Korea 
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Marketing In Asia > Blog > Business > News > Technology > AI Celebrities in Seoul: The Rise of Digital Humans in South Korea 
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AI Celebrities in Seoul: The Rise of Digital Humans in South Korea 

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Last updated: 2023/09/25 at 8:11 PM
Divya Dubey
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3 Min Read
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In the bustling streets of Seoul, a new kind of celebrity is emerging. Not bound by human limitations, these AI-powered virtual humans are taking South Korea by storm, reshaping the very fabric of its entertainment and corporate sectors. 

Key Highlights: 

  • Pulse9’s AI Revolution: South Korean AI company Pulse9 is pioneering the creation of lifelike digital humans, with potential market projections reaching a staggering $527 billion by 2030. 
  • Zaein – The Face of AI: Zaein, a virtual human, is making waves in the entertainment industry, from singing to news broadcasting, all while being a deepfake powered by real human actors. 
  • Beyond K-pop: While the K-pop industry was the initial catalyst, AI humans are now permeating various sectors, signaling a broader societal shift. 

The integration of AI humans in South Korea’s mainstream media is a testament to the nation’s technological prowess. Companies like Pulse9 are at the forefront, crafting digital personas that are almost indistinguishable from real humans. One such creation, Zaein, has become a household name. With her deepfake face and a team of actors bringing her to life, she represents the convergence of technology and artistry. 

Initially, the allure of AI humans was most palpable within the K-pop industry. The prospect of a virtual idol, immune to scandals and tirelessly working round the clock, was too enticing to ignore. However, as Zaein’s diverse roles suggest, the potential applications extend far beyond music. From news broadcasting to luxury sales, AI humans are carving a niche for themselves in various domains. 

Yet, this technological marvel doesn’t come without its challenges. The ethical ramifications of deepfakes and the blurring lines between reality and virtuality are topics of heated debate. As AI humans become more integrated into daily life, the need for clear regulations and public discourse becomes paramount. 

Pulse9’s CEO, Ms. Park Jieun, remains optimistic. She envisions a future where virtual humans coexist with their real counterparts, not as mere fantasy idols but as colleagues and friends. This sentiment is echoed by many in the industry, who see AI humans as the next logical step in our digital evolution. 

As we stand on the cusp of this new era, one thing is clear: the fusion of AI and human creativity is reshaping South Korea’s cultural landscape. And as the world watches, it’s evident that this is just the beginning of a global shift towards a more interconnected digital future. 

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TAGGED: AI humans, deepfake, K-pop, mainstream culture, Pulse9, south korea, technology, virtual idols, Zaein

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    DivyaDubey September 25, 2023 September 25, 2023
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    By DivyaDubey
    Marketing and Digital Branding Consultant with experience across Insurance, HealthTech and Digital Media Industries.
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