Zomato, a popular food-tech brand, has a unique approach to social media that helps it establish a strong bond with its customers. The brand’s marketing team understands the power of social media and uses it as a platform to connect with users, receive feedback, suggestions, complaints, and much more. This has helped Zomato strike a chord with its users.
When it comes to content, Zomato believes in quality over quantity, which has resulted in great engagement with its followers. The brand ensures that its social media posts meet business standards while maintaining a friendly tone. Here are some remarkable examples of Zomato’s great social media content:
- Zomato’s creative team leveraged the popularity of the Avengers franchise to create unique social media content
2. The brand also used the popularity of TV shows like Game of Thrones, How I Met Your Mother, and House of Cards to generate buzz on social media.
3. Zomato is known for its clever use of sarcasm on social media.
4. The brand also creates humorous social media posts around pop culture topics and hot trends to engage with its followers.
Zomato, with its impressive valuation of $4.6 billion, is a great example of success attributed to social media presence. From wishful tweets like “Happy Valentine’s Day to the 42 people who have sent an ‘I love you’ cake to multiple addresses today” to humorous ones such as “Pani puri is for the heart, sookhi puri is for the soul,” its recent posts demonstrate the success of its social media presence and how it can easily resonate with people.
However, Zomato’s latest tweet, which alluded to MMS scandals, may have been too dark for some followers. While the brand is no stranger to double entendres, such as “Virgin, Mohit ho?” in a tweet last month, it is important for Zomato to maintain a balance between humor and sensitivity on social media.
Also Read: Zomato Achieves Breakthrough Growth, Hyperpure Operations Fuel Success
In conclusion, Zomato’s social media strategy is a great example of how a brand can use social media to connect with its customers and establish a strong brand identity. The brand’s approach of quality over quantity, clever use of pop culture references, and friendly tone has helped it become a market leader in the food-tech industry.
