Adyen, the global payments platform trusted by leading companies worldwide, has taken a strategic leap forward by expanding into India. The company, which has been granted authorization by the Reserve Bank of India (RBI) to operate as an Online Payment Aggregator, is set to transform the digital payment landscape in the country. With the launch of local payment processing capabilities and the establishment of a technology hub in Bengaluru, Adyen is poised to support merchants in optimizing transactions and scaling their businesses in one of the world’s fastest-growing e-commerce markets.
Commitment to Innovation in India
Adyen’s expansion into India is driven by a commitment to accelerate payment innovation. The company’s new technology hub in Bengaluru serves as a cornerstone of this commitment, bringing technical resources closer to merchants and leveraging India’s robust tech talent pool. This hub will not only support local payment products but will also contribute to Adyen’s global platform, ensuring that businesses worldwide benefit from best-in-class technology and deep acquiring expertise.
Enhancing Local Payment Processing
A key highlight of Adyen’s expansion is the introduction of local payment processing capabilities. This feature is integral to Adyen’s all-in-one payment platform, allowing merchants to optimize transactions with local processing. The platform enables businesses in India to offer preferred payment methods, such as credit and debit cards, and local options like UPI, through a single, streamlined solution.
Aditya Khullar, Country Manager, India, Adyen, emphasized the transformative potential of this development, stating, “We are looking to help transform digital payments in India with our global full-stack solution and local payment processing capabilities, optimizing transactions so our merchants can focus on opportunities to scale in India. We are committed to our merchants’ long-term growth as we steadily scale our presence in India.”
A Strategic Response to India’s Cashless Push
India’s ongoing push towards a cashless economy presents unprecedented opportunities for businesses to redefine customer journeys in the burgeoning e-commerce sector. Ingo Uytdehaage, Co-CEO of Adyen, highlighted the significance of this moment, noting, “The continued push for a Cashless India presents an opportunity for businesses to offer new customer journeys in the fastest growing e-commerce market in the world.”
Adyen’s direct card acquiring connections with major card schemes, including Visa, Mastercard, Rupay, and UPI, ensure that transactions are processed locally in India, allowing merchants to meet customer expectations seamlessly. This local processing capability, combined with Adyen’s comprehensive payment flow management, positions the company as a key player in India’s evolving digital economy.
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As Adyen scales its operations in India, its focus on localizing payment solutions and harnessing the country’s tech talent underscores its long-term commitment to the region. By managing the entire payment flow, including gateway, risk management, and acquiring, Adyen empowers brands to accelerate their global expansion while meeting the unique demands of the Indian market.
About Adyen
Adyen (AMS: ADYEN) is the financial technology platform of choice for leading companies. By providing end-to-end payments capabilities, data-driven insights, and financial products in a single global solution, Adyen helps businesses achieve their ambitions faster. With offices around the world, Adyen works with the likes of Meta, Uber, H&M, and eBay.
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