The expanded partnership between Adyen and BMW Group was the result of a successful global e-commerce collaboration where Adyen developed customized payment solutions to meet BMW Group’s customer engagement and shopping experience requirements. The integration of Adyen’s point-of-sale (POS) solutions into the BMW ecosystem now enables the BMW Group to provide a seamless and best-in-class payment experience also in an offline context for its customers at BMW Welt and the BMW Museum.
Adyen has been the BMW Group’s chosen payment partner for global e-commerce in 36 countries for several years. Adyen processes credit card payments for the ConnectedDrive Store in relevant markets such as Europe, Australia, Malaysia, Singapore, Korea, Japan and Brazil. Thanks to its globally standardized platform, Adyen can also meet the individual local market requirements of the BMW Group in a targeted manner and offer the locally preferred payment methods in each case. iDeal in the Netherlands, TWINT in Switzerland, Swish in Sweden and many other local payment methods are also available to BMW customers.
“We are very pleased to take the next step together after the successful cooperation of the past years in almost all markets where BMW is active – and now also offer a modern and smooth payment experience for their customers at the BMW Museum and BMW Welt,” says Alexa von Bismarck, President EMEA at Adyen. “Through the unified Adyen platform, we offer all insights and data from the different channels in one overview.”
The collaboration with Adyen is a step towards a seamless and globally consistent premium payment experience for BMW customers. With the launch of the first point-of-sale payment processing at BMW Welt and the BMW Museum in Munich by Adyen, there are a number of benefits to be gained by connecting online and offline channels on Adyen’s platform, such as unified reporting capabilities across both channels. In addition, Adyen offers innovative functions such as integrated analysis tools and real-time transaction overviews that enable the BMW Group to understand customers’ payment preferences and make informed business decisions. Further payment methods are also planned in the POS area, so it will soon be possible to pay on site with Apple Pay and Google Pay.
Adyen has a long track record of working with leading global brands and companies. The expansion of the partnership with the BMW Group underlines the automotive industry’s confidence in Adyen’s ability to develop customized payment solutions and provide innovative technologies.
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