In a strategic move to bolster its marketing execution capabilities, global marketing execution partner adm Group has acquired Singapore-based boutique agency, DASS. The acquisition also includes DASS’s proprietary MarTech platform, FLOW, significantly strengthening adm Group’s competence in shopper marketing and digital solutions.
The collaboration between adm and DASS will serve to enhance brand execution while anchoring the strategy on performance data and insights. Wayne Cowden, who currently leads DASS, will continue to helm the boutique agency while also joining the senior leadership team of adm Group in the Asia-Pacific (APAC) region.
Ed Colflesh, CEO of adm Group, lauds the acquisition, stating that DASS’s capabilities dovetail seamlessly with their strategy, providing clients with an uninterrupted end-to-end solution. As digital trends and the digitization of Point-of-Sale Material (POSM) continue to be vital components of brand strategy, adm Group is now poised to capitalize on these opportunities, thanks to the new tools at its disposal.
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Founded in 2018, DASS offers a unique blend of consulting, design, and technology solutions. Its insights and strategies have been instrumental in converting shoppers into buyers across both physical and digital channels. The acquisition also opens up adm Group’s access to DASS’ disruptive FLOW platform, which is revolutionizing how brands, agencies, and designers create consumer microsites. This platform addresses industry challenges related to digitizing retail engagements and POSM, empowering brands to capture invaluable first-party data.
On the acquisition, Wayne Cowden expressed his excitement about joining adm Group, noting that their businesses are complementary. He believes that their combined offerings and talent pool will provide clients with a unique, comprehensive service that excels in both performance marketing and execution.
The acquisition follows close on the heels of adm Group’s recent strategic investment from Equistone Partners Europe, as well as its acquisition of North American consumer engagement agency Lapine and business process and strategy consulting company, Effectus, last year.
Singaporean companies have been making substantial progress this year. Recently, bespoke jewelry design house MADLY garnered fresh funding from East Ventures, a sector-agnostic venture capital firm. This new funding will enable MADLY to accelerate its efforts in capturing the international market’s robust demand, paving the way for global expansion.
The acquisition of DASS and FLOW by adm Group signifies an exciting chapter for the marketing execution landscape, promising enhanced strategies and solutions for clients.
This news was first reported on Marketing Interactive.
